MAKING OF
Like any project, research and development takes forever, and so does waiting for the artist’s OK. But that’s another story. Onwards and upwards! When I’m foraging books or original clothing designs, I might look like a hunter-gatherer – but actually I’m collecting evidence, documenting different eras. It takes a lot of care and management – but it’s important to me to create museum-ready presentations. The right atmosphere is crucial.

Don’t Promise What You Can’t Deliver. When prototypes are created nobody cares whether they’re pretty. Prototype is prototype. But stay cool, first of all everyone laughs and ignores it – until the first success comes along. Usually surrounded by the wrong people. Revenge swoops like a dragon. Some people talk a lot and some people write a lot, but when a prototype is finally on the table, a huge milestone has been reached. Nobody’s gonna help you, nobody’s waiting for what you got. But in the end, no product – no business. Now feel the joy.

Hamansutra