Hamansutra’s workshop live in the Hall for buyers, press and industry creatures in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Evlox Denim at Hall 6 / B08. Inspired by Evlox, Hamansutra is creating The 150’s Collection, a capsule collection using Evlox Dry Stone fabrics – uniquely manufactured sustainable denim fabrics that are ready to use with no washing needed. The name links two birthdays: Evlox in 1846 and Hamansutra in 1996. The collection is scheduled to drop in spring 2024. Catch a sneak preview at the Hamansutra and Evlox stands. Come round at the Fair and walk into the full-on denim supply section BLUE ZONE, have a drink and enjoy inspirations.
LINKS
BLUEZONE.SHOW
EVLOX.COM
Hamansutra’s workshop live in the Hall for buyers, press and industry creatures in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Evlox Denim at Hall 6 / B08. Inspired by Evlox, Hamansutra is creating The 150’s Collection, a capsule collection using Evlox Dry Stone fabrics – uniquely manufactured sustainable denim fabrics that are ready to use with no washing needed. The name links two birthdays: Evlox in 1846 and Hamansutra in 1996. The collection is scheduled to drop in spring 2024. Catch a sneak preview at the Hamansutra and Evlox stands. Come round at the Fair and walk into the full-on denim supply section BLUE ZONE, have a drink and enjoy inspirations.
LINKS
BLUEZONE.SHOW
EVLOX.COM
RAIMER BRADT STORE
hamansutra’s Denim collection will be available exclusively in September 2023 at Raimar Bradt Store in Fürth, Germany.
LINK
RAIMARBRADT.DE
hamansutra’s Denim collection will be available exclusively in September 2023 at Raimar Bradt Store in Fürth, Germany.
LINK
RAIMARBRADT.DE
QUOTES SOUVENIR
You have to take the jpeg file to your desktop and print it yourself.
Remember:
„Advertising may not come cheap – but not advertising costs even more!“
hamansutra
You have to take the jpeg file to your desktop and print it yourself.
Remember:
„Advertising may not come cheap – but not advertising costs even more!“
hamansutra
PRESS RELEASE
Union Special – tells you who I am! Hamansutra clothing now proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines.
Union Special is the name of an elite sewing machine manufacturer from the USA, founded back in 1881. Today the company has branches near Stuttgart, Germany, and Chicago, USA. Although Union Special stopped manufacturing industrial textile sewing machines at the end of the 1990s, used machines and lucky finds are still around. They are often lovingly restored by a loyal and dedicated community of fans before resuming service in the production of historical or “old-style” clothing. Union Special now only makes sewing machines for agricultural potato or rice sacks, and is global leader on this market. My interview with the consultant at Union Special had me walking on air – especially because I was really interested in specific machines. At last I had the perfect person to talk to about these extra-special sewing machines and about the whole art and science of making denimwear. I’ve built up a good relationship with Union Special over time, so an in-depth conversation sprang up out of a spare parts order. I found out about a number of different industrial sewing machines that had been forgotten in a corner of the Union Special warehouses since 1988. Union Special sewing machines are sought after the world over, either as whole machines or parts. Once I knew the right serial numbers, I was able to track down the right machines. I bought the lot. And Union Special added in a few more machines that furthered our partnership even more.
Union Special – tells you who I am! Hamansutra clothing now proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines.
Union Special is the name of an elite sewing machine manufacturer from the USA, founded back in 1881. Today the company has branches near Stuttgart, Germany, and Chicago, USA. Although Union Special stopped manufacturing industrial textile sewing machines at the end of the 1990s, used machines and lucky finds are still around. They are often lovingly restored by a loyal and dedicated community of fans before resuming service in the production of historical or “old-style” clothing. Union Special now only makes sewing machines for agricultural potato or rice sacks, and is global leader on this market. My interview with the consultant at Union Special had me walking on air – especially because I was really interested in specific machines. At last I had the perfect person to talk to about these extra-special sewing machines and about the whole art and science of making denimwear. I’ve built up a good relationship with Union Special over time, so an in-depth conversation sprang up out of a spare parts order. I found out about a number of different industrial sewing machines that had been forgotten in a corner of the Union Special warehouses since 1988. Union Special sewing machines are sought after the world over, either as whole machines or parts. Once I knew the right serial numbers, I was able to track down the right machines. I bought the lot. And Union Special added in a few more machines that furthered our partnership even more.
BLUE BLOODED PORTFOLIO
This new episode of Blue Blooded Portfolio is with Haman Alimardani, founder of Hamansutra and many more. By denimhunters.com
„Running the risk of sounding a little bit corny and pretentious here, our favourite thing about denim, really, is the people!“
Photography
oddhunt.com
This new episode of Blue Blooded Portfolio is with Haman Alimardani, founder of Hamansutra and many more. By denimhunters.com
„Running the risk of sounding a little bit corny and pretentious here, our favourite thing about denim, really, is the people!“
Photography
oddhunt.com
RIP BROTHER . VIRGIL ABLOH
I think what shocked us all so much about Virgil Abloh’s untimely death was that he had kept so quiet about his aggressive and incurable cancer; only people very close to him were aware of what he was going through. Such devastating news, and the way he left us was incredibly unreal. The pain goes deep. When Virgil had a stroke in 2019, the cause was explained as stress from his phenomenal workload – Louis Vuitton and his own label Off White alongside 300 other projects with companies including furniture and automotive brands, his work with Nike, book publications, art exhibitions, public speaking, and of course his global DJ gigs and productions. Every day was packed with meetings in different countries. So that was his everyday life. But there was a dark side to his continual acceptance of more and more projects: knowing he didn’t have long to live, he poured all his strength into achieving everything before facing the final curtain. In autumn 2021 he suddenly sold Off White to the LVMH Group, which now owns over 60% of the label. He did that although everyone knew he’d wanted his own label to stay independent, with nobody interfering with his visions or frowning over the figures. The proceeds from the sale naturally went to his family, so they never need to worry about money again – not that they would have had to anyway. Virgil Abloh knew his time was short, but he announced the news of the sale to distract us from noticing it. Until now. He died on November 28, 2021, just three days before his last collection in Miami was due to show. He never saw it. It’s absolutely heartbreaking. Releasing a new collection into the world is the most emotional experience ever for an artist, and then not even to see it happen after putting your heart and soul into it? It’s left me deeply, deeply shocked and completely numb. Brother, we worked on a few projects together and it was a joy to create the Off White Football Helmet and present Virgil Abloh’s Alphabet at Louis Vuitton. I normally play the role of the phantom in the shadows, but who knows, there may be more projects with your label. I well remember when Virgil Abloh became Artistic Director at Louis Vuitton. I was at the LV headquarters when it happened and the people there asked me what I thought of him. They were baffled by all the hate comments, but also sceptical of the new Artistic Director; they begrudged him the job. Under enormous pressure, he sometimes borrowed Duchamp’s philosophy of ‘ironic detachment’ to adapting styles from other designers, which earned him plenty of criticism. At a company as traditional as Louis Vuitton, there was disbelief that streetwear would be fashion’s new ne plus ultra and dismissal of its importance in attracting the millennial generation as new customers. I would never have thought I would end up writing a letter like this. Rest in Beats, Rest in Paradise, Love Dreams and Hip Hop Virgil Abloh.
Photography
Off White
I think what shocked us all so much about Virgil Abloh’s untimely death was that he had kept so quiet about his aggressive and incurable cancer; only people very close to him were aware of what he was going through. Such devastating news, and the way he left us was incredibly unreal. The pain goes deep. When Virgil had a stroke in 2019, the cause was explained as stress from his phenomenal workload – Louis Vuitton and his own label Off White alongside 300 other projects with companies including furniture and automotive brands, his work with Nike, book publications, art exhibitions, public speaking, and of course his global DJ gigs and productions. Every day was packed with meetings in different countries. So that was his everyday life. But there was a dark side to his continual acceptance of more and more projects: knowing he didn’t have long to live, he poured all his strength into achieving everything before facing the final curtain. In autumn 2021 he suddenly sold Off White to the LVMH Group, which now owns over 60% of the label. He did that although everyone knew he’d wanted his own label to stay independent, with nobody interfering with his visions or frowning over the figures. The proceeds from the sale naturally went to his family, so they never need to worry about money again – not that they would have had to anyway. Virgil Abloh knew his time was short, but he announced the news of the sale to distract us from noticing it. Until now. He died on November 28, 2021, just three days before his last collection in Miami was due to show. He never saw it. It’s absolutely heartbreaking. Releasing a new collection into the world is the most emotional experience ever for an artist, and then not even to see it happen after putting your heart and soul into it? It’s left me deeply, deeply shocked and completely numb. Brother, we worked on a few projects together and it was a joy to create the Off White Football Helmet and present Virgil Abloh’s Alphabet at Louis Vuitton. I normally play the role of the phantom in the shadows, but who knows, there may be more projects with your label. I well remember when Virgil Abloh became Artistic Director at Louis Vuitton. I was at the LV headquarters when it happened and the people there asked me what I thought of him. They were baffled by all the hate comments, but also sceptical of the new Artistic Director; they begrudged him the job. Under enormous pressure, he sometimes borrowed Duchamp’s philosophy of ‘ironic detachment’ to adapting styles from other designers, which earned him plenty of criticism. At a company as traditional as Louis Vuitton, there was disbelief that streetwear would be fashion’s new ne plus ultra and dismissal of its importance in attracting the millennial generation as new customers. I would never have thought I would end up writing a letter like this. Rest in Beats, Rest in Paradise, Love Dreams and Hip Hop Virgil Abloh.
Photography
Off White
TRADESHOWS
DENIM FAIR AND TRADESHOWS
hamansutra‘s booth presentation in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Japanese Denim. Hamansutra’s workshop live in the Hall for buyers, press and industry creatures.
DENIM FAIR AND TRADESHOWS
hamansutra‘s booth presentation in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Japanese Denim. Hamansutra’s workshop live in the Hall for buyers, press and industry creatures.
LONG JOHN . INTERVIEW
Meet The Person
This new episode of Meet the Person is with Haman Alimardani, founder of Hamansutra. Thanks for sharing your great denim story.
By Wouter Munnichs
long-john.nl/hamansutra
Meet The Person
This new episode of Meet the Person is with Haman Alimardani, founder of Hamansutra. Thanks for sharing your great denim story.
By Wouter Munnichs
long-john.nl/hamansutra
DENIM HUNTERS . INTERVIEW
THE BUSINESS OF DENIM BY DENIM HUNTERS
How Hamansutra Made an Homage to Levi Strauss by Customising 501s
Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. Thomas Stege Bojer, founder of Denimhunters, met hamansutra at Bluezone in January 2019 where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.
THE BUSINESS OF DENIM BY DENIM HUNTERS
How Hamansutra Made an Homage to Levi Strauss by Customising 501s
Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. Thomas Stege Bojer, founder of Denimhunters, met hamansutra at Bluezone in January 2019 where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.
TRADESHOWS
DENIM FAIR AND TRADESHOWS
hamansutra‘s booth presentation in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Japanese Denim. Hamansutra’s workshop live in the Hall for buyers, press and industry creatures.
DENIM FAIR AND TRADESHOWS
hamansutra‘s booth presentation in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Japanese Denim. Hamansutra’s workshop live in the Hall for buyers, press and industry creatures.
NO SCANDAL, NO PRESS.
Graffiti in Munich – Grassed up, jailed and reconciled
Alois Spies and Haman Alimardani were once bitterly opposed. A quarter of a century later, Germany’s first graffiti hunter and the ex-sprayer meet again.
Fashion designer and ex-sprayer Haman Alimardani aims to make a book out of the photos collected by Germany‘s first official graffiti hunter, Alois Spies.
–> We are looking for publishers interested in printing and selling the book.
LINK
Sueddeutsche-Zeitung/Haman-Alimardani
ABOUT
Süddeutsche Zeitung, founded 1945, also known as SZ, Germany’s largest broadsheet newspaper, publishes articles of international interest.
Credit
by Jasmin Siebert
© 100% hamansutra
Graffiti in Munich – Grassed up, jailed and reconciled
Alois Spies and Haman Alimardani were once bitterly opposed. A quarter of a century later, Germany’s first graffiti hunter and the ex-sprayer meet again.
Fashion designer and ex-sprayer Haman Alimardani aims to make a book out of the photos collected by Germany‘s first official graffiti hunter, Alois Spies.
–> We are looking for publishers interested in printing and selling the book.
LINK
Sueddeutsche-Zeitung/Haman-Alimardani
ABOUT
Süddeutsche Zeitung, founded 1945, also known as SZ, Germany’s largest broadsheet newspaper, publishes articles of international interest.
Credit
by Jasmin Siebert
© 100% hamansutra
PRESS ARCHIVE II
25 things you should know about hamansutra. He is featured and interviewed in the most nominated and Best Magazines.
what gift would you like to present to whom?
A menswear collection to Helmut Lang.
the most intoxicating fragrance?
A woman’s body.
what do you see when you look in the mirror?
A chameleon changing its colors.
25 things you should know about hamansutra. He is featured and interviewed in the most nominated and Best Magazines.
what gift would you like to present to whom?
A menswear collection to Helmut Lang.
the most intoxicating fragrance?
A woman’s body.
what do you see when you look in the mirror?
A chameleon changing its colors.
FORM MAGAZINE 260 . INTERVIEW
Also new at BBB is its creative director, Haman Alimardani, founder of the fashion label Hamansutra (↗ form 254, p. 44), who during a two-month stint as part of the BBB team completely revamped its visual identity. We talked to him about the fair, his work and the new concept.
What did your work as the BBB’s creative director actually entail?
First, it was about a new campaign and the marketing needed to get the company back on its feet and restore its self-confidence. Because the BBB suffered such serious setbacks last year, it was good to be able to work with a new team whose members were all highly motivated. There was no room for the sceptics and waverers who used to be there. The creative director is the one with the most responsibility after the owner, so I could have a hand in a lot of other things as well. The most important thing was to win other people’s confidence so that they let you get on with your job.
Have you ever been an exhibitor at BBB yourself?
I had a definite acceptance for my first Hamansutra stand in January 2015 but then BBB became insolvent. I and many others had invested a deal of energy and funds but if you work on timeless products, the cancellation was not so bad. The new BBB is taking place as a start-up from 7 to 9 July 2015 and I am planning on being there with a stand, come what may. Although as an emotional designer and artist, one is often knocked by the large fairs – be it positively or negatively – it is important to be there. Because if you are not at the fair as a visitor or a brand, then you simply don’t exist.
How did the collaboration come about?
After BBB dismissed the previous creative director, a good old friend of mine, Alexander Kernlinger, phoned me. He has been working in the fashion business and for BBB for over 10 years. His call sounded like one you make when a criminal has broken into the house and you immediately call the police: “Can you come to Berlin quickly and design a campaign? It’s got to be crazy and futuristic!” I would have hung up but I wanted to know more immediately and wanted to discuss my fee.
What is different to previous fairs?
The forthcoming BBB is certain to be more personal than previous fairs and none of the brands can decide who their stand will be next to. It will be a playground where new and old generations will meet and get to know one another in a different way. There are lots of talented designers, however, many are going under because the fashion industry is so tough. This has to be changed. Hardworking people also deserve to have a stand. You mustn’t forget that the new BBB is still growing like a living organism and only works if all the brands pull together and purchase stands. This time, entry is free. Before, it cost a legendary 500 euros and the first million was soon made. The prices per square metre are also much better value in July 2015.
What concept did you follow?
That’s easy, because actually there is none – except a very distinctive corporate identity that we hope will inspire others. I insist on my creative licence as an artist in every project. My personal goal has always been to combine tolerance with rigorous organisation and serious action. Only then can new works come about. It is up to the brands to invent the kind of concept they would like the fair to have. In April we had a workshop at Tempelhof in Berlin with all our existing and new customers. The brands realised that they were going to be intellectually challenged. There are always some who are so blinkered that they simply cannot handle the freedom that the absence of a concept offers. They want someone else to jump first and only then will they follow. It really is priceless.
What is the BBB’s new identity intended to communicate?
Bread and Butter Berlin is back! Before the new identity was fi nished, I ran it through the “classic cleaning lady test”. I pasted a sketch of the campaign alongside lots of other campaigns on the street and discovered that the only thing that sticks when you walk past is a big fat “B” – a big fat “B” that is much stronger in terms of attention than any word starting on the letter “B”. There are lots of self-pitying tales of how its insolvency tore the company apart. What I did was to rationalise all those emotive stories and turn them into a poster – an extravagant A0 screen print made with love in Berlin.
You come from both worlds, graphic design and fashion design. What influence does this have on your work?
I have always worked eclectically and have taught myself a lot of things. This influence was perfect for this job: graphics for fashion design. I have created a fresh look for a fair at which the most renowned fashion brands are presented, above all, in the area of denim. Because graphic realisation is so very important for products, I have been able to get even more involved. Making a slight exaggeration: the product does 10 per cent of the work and the marketing 90 per cent. And the same is true for my Hamansutra label.
Also new at BBB is its creative director, Haman Alimardani, founder of the fashion label Hamansutra (↗ form 254, p. 44), who during a two-month stint as part of the BBB team completely revamped its visual identity. We talked to him about the fair, his work and the new concept.
What did your work as the BBB’s creative director actually entail?
First, it was about a new campaign and the marketing needed to get the company back on its feet and restore its self-confidence. Because the BBB suffered such serious setbacks last year, it was good to be able to work with a new team whose members were all highly motivated. There was no room for the sceptics and waverers who used to be there. The creative director is the one with the most responsibility after the owner, so I could have a hand in a lot of other things as well. The most important thing was to win other people’s confidence so that they let you get on with your job.
Have you ever been an exhibitor at BBB yourself?
I had a definite acceptance for my first Hamansutra stand in January 2015 but then BBB became insolvent. I and many others had invested a deal of energy and funds but if you work on timeless products, the cancellation was not so bad. The new BBB is taking place as a start-up from 7 to 9 July 2015 and I am planning on being there with a stand, come what may. Although as an emotional designer and artist, one is often knocked by the large fairs – be it positively or negatively – it is important to be there. Because if you are not at the fair as a visitor or a brand, then you simply don’t exist.
How did the collaboration come about?
After BBB dismissed the previous creative director, a good old friend of mine, Alexander Kernlinger, phoned me. He has been working in the fashion business and for BBB for over 10 years. His call sounded like one you make when a criminal has broken into the house and you immediately call the police: “Can you come to Berlin quickly and design a campaign? It’s got to be crazy and futuristic!” I would have hung up but I wanted to know more immediately and wanted to discuss my fee.
What is different to previous fairs?
The forthcoming BBB is certain to be more personal than previous fairs and none of the brands can decide who their stand will be next to. It will be a playground where new and old generations will meet and get to know one another in a different way. There are lots of talented designers, however, many are going under because the fashion industry is so tough. This has to be changed. Hardworking people also deserve to have a stand. You mustn’t forget that the new BBB is still growing like a living organism and only works if all the brands pull together and purchase stands. This time, entry is free. Before, it cost a legendary 500 euros and the first million was soon made. The prices per square metre are also much better value in July 2015.
What concept did you follow?
That’s easy, because actually there is none – except a very distinctive corporate identity that we hope will inspire others. I insist on my creative licence as an artist in every project. My personal goal has always been to combine tolerance with rigorous organisation and serious action. Only then can new works come about. It is up to the brands to invent the kind of concept they would like the fair to have. In April we had a workshop at Tempelhof in Berlin with all our existing and new customers. The brands realised that they were going to be intellectually challenged. There are always some who are so blinkered that they simply cannot handle the freedom that the absence of a concept offers. They want someone else to jump first and only then will they follow. It really is priceless.
What is the BBB’s new identity intended to communicate?
Bread and Butter Berlin is back! Before the new identity was fi nished, I ran it through the “classic cleaning lady test”. I pasted a sketch of the campaign alongside lots of other campaigns on the street and discovered that the only thing that sticks when you walk past is a big fat “B” – a big fat “B” that is much stronger in terms of attention than any word starting on the letter “B”. There are lots of self-pitying tales of how its insolvency tore the company apart. What I did was to rationalise all those emotive stories and turn them into a poster – an extravagant A0 screen print made with love in Berlin.
You come from both worlds, graphic design and fashion design. What influence does this have on your work?
I have always worked eclectically and have taught myself a lot of things. This influence was perfect for this job: graphics for fashion design. I have created a fresh look for a fair at which the most renowned fashion brands are presented, above all, in the area of denim. Because graphic realisation is so very important for products, I have been able to get even more involved. Making a slight exaggeration: the product does 10 per cent of the work and the marketing 90 per cent. And the same is true for my Hamansutra label.
FORM MAGAZINE 254 . INTERVIEW
form 254
Like a Phantom – The Designer Haman Alimardani
Hamansutra: a name that sounds strange, yet has a familiar ring. The assonance is, of course, intentional, intended to make us think of Kamasutra, the poetry of desire. Although “sutra” is the Sanskrit word for “textbook”, the literal meaning is “thread”, making it a very apt name for a fashion label.
WEB
form.de
form 254
Like a Phantom – The Designer Haman Alimardani
Hamansutra: a name that sounds strange, yet has a familiar ring. The assonance is, of course, intentional, intended to make us think of Kamasutra, the poetry of desire. Although “sutra” is the Sanskrit word for “textbook”, the literal meaning is “thread”, making it a very apt name for a fashion label.
WEB
form.de
STABILO x HAMANSUTRA WORKSHOP
Schwan-STABILO . HAMANSUTRA WORKSHOP . GERMANY . 2016
Thanks for having me! Hamansutra is happy to accept the invitation from iconic global brand Schwan-STABILO, producer of writing utensils and cosmetics with a long and rich tradition. I will be holding a workshop with young students.
LINK
stabilo.com
Schwan-STABILO . HAMANSUTRA WORKSHOP . GERMANY . 2016
Thanks for having me! Hamansutra is happy to accept the invitation from iconic global brand Schwan-STABILO, producer of writing utensils and cosmetics with a long and rich tradition. I will be holding a workshop with young students.
LINK
stabilo.com
PRESS ARCHIVE I
To all editors and journalists seeking interesting features and editorials, please get in touch – we look forward to collaborations.
To all editors and journalists seeking interesting features and editorials, please get in touch – we look forward to collaborations.
BREAD AND BUTTER BERLIN
March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director
By QUYNH TRAN
BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.
March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director
By QUYNH TRAN
BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.
ART DESIGN MAGAZINE
Asian Leading Design Magazine
Xie xie!
Asian Leading Design Magazine
Xie xie!
SUPERPAPER . INTERVIEW
Super Paper, the newspaper that focuses on life in all its aspects.
Print edition published monthly in Greater Munich.
LINK
superpaper
by Agnes Bachmaier
Super Paper, the newspaper that focuses on life in all its aspects.
Print edition published monthly in Greater Munich.
LINK
superpaper
by Agnes Bachmaier
MADAME MAGAZINE
Rubric – We Love
Madame Magazine has created the world’s 2nd smallest hamansutra feature ever – but then Munich is a village, what else did you expect? Dankeschön!
Two in one
The power of transformation:
Iranian designer Haman Alimardani has designed a reversible denim collection featuring exclusive buttons (which work like cufflinks) from Italian furnishing manufacturer Poltrona Frau. Just take them out, reverse the jeans or jacket and replace them for cool style in
ultra-painstaking bespoke craftsmanship. By hamansutra, from 320 EUR
LINK
MADAME
Rubric – We Love
Madame Magazine has created the world’s 2nd smallest hamansutra feature ever – but then Munich is a village, what else did you expect? Dankeschön!
Two in one
The power of transformation:
Iranian designer Haman Alimardani has designed a reversible denim collection featuring exclusive buttons (which work like cufflinks) from Italian furnishing manufacturer Poltrona Frau. Just take them out, reverse the jeans or jacket and replace them for cool style in
ultra-painstaking bespoke craftsmanship. By hamansutra, from 320 EUR
LINK
MADAME
The Creatives of the World
hamansutra’s private life is featured in “The Creatives of the World“. To date no publication has featured hamansutra’s personal drawings, living space and bedroom. Now this insight into his personal life is premiered together with other artists from all over the world.
STORY by Moritz Lorenz
9 months around the world, countries including Germany, India, Nepal, Singapore, Australia, New Zealand, Argentina, Peru, Colombia, with the aim of interviewing a creative person in each country.
“A high ceiling and a huge book shelf to my left, mirroring Haman’s life – from childhood toys on the top right to spray cans on the top left and further down to Persian history books, a coffee-table book on “The fifth element”, Björk, Jean Remy von Matt and Holger Jung, the purple USELESS magazine, Banksy. Inspirational materials sorted chronologically from the past until today. Wow”
The 65-page softback book is published as print on demand only.
Printed in Germany
SIZE
24 x 28 CM
9.4 x 11 INCHES
€ 48.00
hamansutra’s private life is featured in “The Creatives of the World“. To date no publication has featured hamansutra’s personal drawings, living space and bedroom. Now this insight into his personal life is premiered together with other artists from all over the world.
STORY by Moritz Lorenz
9 months around the world, countries including Germany, India, Nepal, Singapore, Australia, New Zealand, Argentina, Peru, Colombia, with the aim of interviewing a creative person in each country.
“A high ceiling and a huge book shelf to my left, mirroring Haman’s life – from childhood toys on the top right to spray cans on the top left and further down to Persian history books, a coffee-table book on “The fifth element”, Björk, Jean Remy von Matt and Holger Jung, the purple USELESS magazine, Banksy. Inspirational materials sorted chronologically from the past until today. Wow”
The 65-page softback book is published as print on demand only.
Printed in Germany
SIZE
24 x 28 CM
9.4 x 11 INCHES
€ 48.00
MCAD CREATIVE SCHOOL . LECTURE
On March 24th 2014, I was holding a lecture on my work.
“schwäche, was soll das sein?”
MCAD Creative School
Richard-Strauss-Strasse 26
81677 Munich
PDF LINK
openhouse hamansutra
On March 24th 2014, I was holding a lecture on my work.
“schwäche, was soll das sein?”
MCAD Creative School
Richard-Strauss-Strasse 26
81677 Munich
PDF LINK
openhouse hamansutra
COCOON MAGAZINE . INTERVIEW
25 things you should know about hamansutra. He is featured and interviewed in Cocoon Magazine Germany.
Q & A
what gift would you like to present to whom?
A menswear collection to Helmut Lang.
the most intoxicating fragrance?
A woman’s body.
what do you see when you look in the mirror?
A chameleon changing its colors.
Cocoon Magazine is nominated for the LEAD Award (Hamburg) in the category Best Magazine.
25 things you should know about hamansutra. He is featured and interviewed in Cocoon Magazine Germany.
Q & A
what gift would you like to present to whom?
A menswear collection to Helmut Lang.
the most intoxicating fragrance?
A woman’s body.
what do you see when you look in the mirror?
A chameleon changing its colors.
Cocoon Magazine is nominated for the LEAD Award (Hamburg) in the category Best Magazine.
STYLE.DE AND VOGUE
“Leather Shoes from New York”
hamansutra presents CMYK, a shoe collection with a simplicity that’s timeless, yet cutting-edge contemporary.
CREDIT
Editor . Julia Zierer
Photography . Andrew Williams
“Leather Shoes from New York”
hamansutra presents CMYK, a shoe collection with a simplicity that’s timeless, yet cutting-edge contemporary.
CREDIT
Editor . Julia Zierer
Photography . Andrew Williams
NEW YORK TIMES . FASHION AND STYLE
“Stepping to the Beat”
The CMYK shoe by New York-based fashion label, hamansutra, has mini-jacks for laces.
It was serendipitous that a headphone cable fell on top of Haman Alimardani’s shoes while he was D.J.-ing one evening. The accident lent itself to his artful design: the CMYK shoe by the New York-based fashion label, hamansutra. The shoes feature stereo mini-jacks for laces.
A fresh take on the nerd-chic trend, the CMYK shoe boasts cowskin leather and a thin, comfortable sole.
Their aesthetic will likely find fans in the trend-conscious crowd, but Mr. Alimardani insists the shoes have lasting appeal. “The construction makes it timeless,” he said. “The leather is so soft it feels like a second skin. It’s important to me that the shoe follows the foot’s organic shape.”
Being organic (not in the eco-friendly sense) is a major part of Mr. Alimardani’s creative process. He conceptualized the shoes so each detail represents one of his most treasured art forms. The flexible structure is a nod to traditional dance shoes. The microphone jacks are an ode to his work as an internationally acclaimed D.J. And the name speaks to his love of graphic design. CYMK is the color model used in printing in which all colors are described as a mixture of these four: cyan (blue), magenta (red), yellow and key (black). Naturally, the unisex shoe is available in each.
Mr. Alimardani imagines the shoe as a “communication-based fusion of fashion and sound.” What genre of music, then, do the shoes remind him of? “Soul music,” he said. “Marvin Gaye. Timeless but at the same time, creative.”
That should give hipsters something to listen to as they step out in these innovative flats.
CMYK shoe by hamansutra, $350, at cmyk.hamansutra.com.
CREDIT
EDITOR . Jessica C. Andrews
PHOTOGRAPHY . Andrew Williams
“Stepping to the Beat”
The CMYK shoe by New York-based fashion label, hamansutra, has mini-jacks for laces.
It was serendipitous that a headphone cable fell on top of Haman Alimardani’s shoes while he was D.J.-ing one evening. The accident lent itself to his artful design: the CMYK shoe by the New York-based fashion label, hamansutra. The shoes feature stereo mini-jacks for laces.
A fresh take on the nerd-chic trend, the CMYK shoe boasts cowskin leather and a thin, comfortable sole.
Their aesthetic will likely find fans in the trend-conscious crowd, but Mr. Alimardani insists the shoes have lasting appeal. “The construction makes it timeless,” he said. “The leather is so soft it feels like a second skin. It’s important to me that the shoe follows the foot’s organic shape.”
Being organic (not in the eco-friendly sense) is a major part of Mr. Alimardani’s creative process. He conceptualized the shoes so each detail represents one of his most treasured art forms. The flexible structure is a nod to traditional dance shoes. The microphone jacks are an ode to his work as an internationally acclaimed D.J. And the name speaks to his love of graphic design. CYMK is the color model used in printing in which all colors are described as a mixture of these four: cyan (blue), magenta (red), yellow and key (black). Naturally, the unisex shoe is available in each.
Mr. Alimardani imagines the shoe as a “communication-based fusion of fashion and sound.” What genre of music, then, do the shoes remind him of? “Soul music,” he said. “Marvin Gaye. Timeless but at the same time, creative.”
That should give hipsters something to listen to as they step out in these innovative flats.
CMYK shoe by hamansutra, $350, at cmyk.hamansutra.com.
CREDIT
EDITOR . Jessica C. Andrews
PHOTOGRAPHY . Andrew Williams
HENRIK VIBSKOV BOUTIQUE NEW YORK
Old and bold classmates meet up. Henrik Vibskov and hamansutra studied at the same elite fashion school in London – Central St. Martins. At a get-together in Vibskov’s New York boutique hamansutra is welcomed with open arms.
Distribution
Henrik vibskov boutique
456 Broome Street
New York, NY 10013
Old and bold classmates meet up. Henrik Vibskov and hamansutra studied at the same elite fashion school in London – Central St. Martins. At a get-together in Vibskov’s New York boutique hamansutra is welcomed with open arms.
Distribution
Henrik vibskov boutique
456 Broome Street
New York, NY 10013
HAMANSUTRA IN SZ MAGAZINE
Sueddeutsche Zeitung Magazine has created the world’s smallest hamansutra feature ever – but then Munich is a village, what else did you expect?
Dankeschoen.
Sueddeutsche Zeitung Magazine has created the world’s smallest hamansutra feature ever – but then Munich is a village, what else did you expect?
Dankeschoen.
HAMANSUTRA IN FIAT MAGAZINE
>> Released
«The more you travel, the smaller the world». Haman Alimardani is, the prototype of a cosmopolitan – of Persian origin, living in New York, having studied in London and spending his youth in Munich., Chinese Television has invited him to show how to design and produce, the «fastest jacket in the world», in Munich he has recently launched, his shoe CMYK- by Hamansutra,
«Created with love from New York, City, manufactured in Brazil».
What else did you expect?
>> Released
«The more you travel, the smaller the world». Haman Alimardani is, the prototype of a cosmopolitan – of Persian origin, living in New York, having studied in London and spending his youth in Munich., Chinese Television has invited him to show how to design and produce, the «fastest jacket in the world», in Munich he has recently launched, his shoe CMYK- by Hamansutra,
«Created with love from New York, City, manufactured in Brazil».
What else did you expect?
JULIA STEGNER WEARS HAMANSUTRA
LINKS
Julia Stegner Instagram
LINKS
Julia Stegner Instagram
GLAMOUR
„Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes“ sagt der Designer Haman Alimardani über seine erste Schuhserie für sein Label hamansutra. Der Name CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle anderen Farben mischen lassen. In diesen Farben, sowie in klassischem weiß (die Farbe des Papiers), sind die hochwertigen und zeitlosen Schuhe aus Kalbsleder zu haben. Das Besondere sind die Schnürsenkel: an den Enden befinden sich Mini-Klinkenstecker, die eigentlich als Steckverbindungen von Musikgeräten dienen. Die männlichen und weiblichen Enden können ineinander gesteckt werden. Eine schöne Verbindung!
LINK
glamour.de
TEXT
Nina Meixner
„Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes“ sagt der Designer Haman Alimardani über seine erste Schuhserie für sein Label hamansutra. Der Name CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle anderen Farben mischen lassen. In diesen Farben, sowie in klassischem weiß (die Farbe des Papiers), sind die hochwertigen und zeitlosen Schuhe aus Kalbsleder zu haben. Das Besondere sind die Schnürsenkel: an den Enden befinden sich Mini-Klinkenstecker, die eigentlich als Steckverbindungen von Musikgeräten dienen. Die männlichen und weiblichen Enden können ineinander gesteckt werden. Eine schöne Verbindung!
LINK
glamour.de
TEXT
Nina Meixner