March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director

By QUYNH TRAN

BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.