BEKLEIDUNGSWERKE

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Clothing works + Hot War = Pure performance

Germany’s tailoring and textile industries used to be world class – especially their engineering. And the way people dressed. Yep, the personalities from way back then are what we’re missing today. In-depth anatomy studies and life drawings were paramount in producing patterns of mathematical accuracy. These clothing items are still copied today. And let’s not even start on military clothing. Today, Germany’s clothing industry has lost it. They don’t want to get their fingers dirty, I guess. What’s that you ask? What are all those sewing machines for? A man at a Singer sewing machine is like a woman on a Harley Davidson? Sneers like that only prove just who’s responsible for the decline of tailoring and for its dusty image. When people like that try to talk tailoring to me, I take the greatest pleasure in reducing them to matchwood. The finest German machines and the tailoring heritage were sold abroad for a pittance. Generation after generation abandoned the art of tailoring. The catastrophic result? Tailors that look like accountants. Not a spark of fashion awareness anywhere you look. But don’t you worry – all your agencies will be bankrupt soon enough.

Advertising agencies + hot air = earning your money.

Photography by Florian Deventer
Photography Still Life Jens Mauritz

Clothing works + Hot War = Pure performance

Germany’s tailoring and textile industries used to be world class – especially their engineering. And the way people dressed. Yep, the personalities from way back then are what we’re missing today. In-depth anatomy studies and life drawings were paramount in producing patterns of mathematical accuracy. These clothing items are still copied today. And let’s not even start on military clothing. Today, Germany’s clothing industry has lost it. They don’t want to get their fingers dirty, I guess. What’s that you ask? What are all those sewing machines for? A man at a Singer sewing machine is like a woman on a Harley Davidson? Sneers like that only prove just who’s responsible for the decline of tailoring and for its dusty image. When people like that try to talk tailoring to me, I take the greatest pleasure in reducing them to matchwood. The finest German machines and the tailoring heritage were sold abroad for a pittance. Generation after generation abandoned the art of tailoring. The catastrophic result? Tailors that look like accountants. Not a spark of fashion awareness anywhere you look. But don’t you worry – all your agencies will be bankrupt soon enough.

Advertising agencies + hot air = earning your money.

Photography by Florian Deventer
Photography Still Life Jens Mauritz

CHOCOLATE BY HAMANSUTRA

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QUICKSHOP.NYC

Haman Alimardani comes from the third generation of a Persian family of chefs, restaurateurs and gourmets. He launched his hamansutra fashion label in 1996. On a visit to Berlin he was intrigued to discover a chocolate factory and store that echoed his own first name – Erich Hamann Schokolade – Since 1912. Haman meets Hamann! He soon found that the company was an authentic, down-to-earth operation with a philosophy that prized quality and craftsmanship above all else. Old-fashioned by today’s fast-paced, bigger-is-better standards? Perhaps. But also redolent with history and tradition. And, incidentally, it tasted fantastic! Haman immediately identified parallels with his own fashion label, hamansutra. His workshop, which he calls “Bekleidungswerke” or “clothing works“, is a manufacturing centre equipped with a formidable array of vintage sewing machines that are battered, yet still going strong. At its heart is Haman as the mechanic, the master tailor in technical clothing construction, and the Design Director. Quality outlasts even the biggest global trends, and quality is never on sale. Conventional fashion labels are always confronted with the need to appeal to “taste” – but hamansutra’s chocolate appeals to the tastes of dedicated non-followers of fashion everywhere.

“Because taste is about knowledge.”

Enjoy the Planet Soul.
Yours truly,

Erich Hamann & hamansutra

BUY
QUICKSHOP.NYC

Haman Alimardani comes from the third generation of a Persian family of chefs, restaurateurs and gourmets. He launched his hamansutra fashion label in 1996. On a visit to Berlin he was intrigued to discover a chocolate factory and store that echoed his own first name – Erich Hamann Schokolade – Since 1912. Haman meets Hamann! He soon found that the company was an authentic, down-to-earth operation with a philosophy that prized quality and craftsmanship above all else. Old-fashioned by today’s fast-paced, bigger-is-better standards? Perhaps. But also redolent with history and tradition. And, incidentally, it tasted fantastic! Haman immediately identified parallels with his own fashion label, hamansutra. His workshop, which he calls “Bekleidungswerke” or “clothing works“, is a manufacturing centre equipped with a formidable array of vintage sewing machines that are battered, yet still going strong. At its heart is Haman as the mechanic, the master tailor in technical clothing construction, and the Design Director. Quality outlasts even the biggest global trends, and quality is never on sale. Conventional fashion labels are always confronted with the need to appeal to “taste” – but hamansutra’s chocolate appeals to the tastes of dedicated non-followers of fashion everywhere.

“Because taste is about knowledge.”

Enjoy the Planet Soul.
Yours truly,

Erich Hamann & hamansutra

OFF WHITE . HELMET BY HAMANSUTRA

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Well, well, well, what have we got here? No risk, nothing new – as I always say at my meetings. Put your trust in the creative ones. As Alexander McQueen famously said, “give me time and i’ll give you a revolution”. Amazing how our designs keep bearing fruit after many years and step into official favour. Virgil Abloh, we’re delighted you liked the Helmet design that creates eyewear inspired by the safety mesh of a football helmet.

Breaking news indeed.

Photography
benawin.com

Well, well, well, what have we got here? No risk, nothing new – as I always say at my meetings. Put your trust in the creative ones. As Alexander McQueen famously said, “give me time and i’ll give you a revolution”. Amazing how our designs keep bearing fruit after many years and step into official favour. Virgil Abloh, we’re delighted you liked the Helmet design that creates eyewear inspired by the safety mesh of a football helmet.

Breaking news indeed.

Photography
benawin.com