BEKLEIDUNGSWERKE

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Clothing works + Hot War = Pure performance

Germany’s tailoring and textile industries used to be world class – especially their engineering. And the way people dressed. Yep, the personalities from way back then are what we’re missing today. In-depth anatomy studies and life drawings were paramount in producing patterns of mathematical accuracy. These clothing items are still copied today. And let’s not even start on military clothing. Today, Germany’s clothing industry has lost it. They don’t want to get their fingers dirty, I guess. What’s that you ask? What are all those sewing machines for? A man at a Singer sewing machine is like a woman on a Harley Davidson? Sneers like that only prove just who’s responsible for the decline of tailoring and for its dusty image. When people like that try to talk tailoring to me, I take the greatest pleasure in reducing them to matchwood. The finest German machines and the tailoring heritage were sold abroad for a pittance. Generation after generation abandoned the art of tailoring. The catastrophic result? Tailors that look like accountants. Not a spark of fashion awareness anywhere you look. But don’t you worry – all your agencies will be bankrupt soon enough.

Advertising agencies + hot air = earning your money.

Photography by Florian Deventer
Photography Still Life Jens Mauritz

Clothing works + Hot War = Pure performance

Germany’s tailoring and textile industries used to be world class – especially their engineering. And the way people dressed. Yep, the personalities from way back then are what we’re missing today. In-depth anatomy studies and life drawings were paramount in producing patterns of mathematical accuracy. These clothing items are still copied today. And let’s not even start on military clothing. Today, Germany’s clothing industry has lost it. They don’t want to get their fingers dirty, I guess. What’s that you ask? What are all those sewing machines for? A man at a Singer sewing machine is like a woman on a Harley Davidson? Sneers like that only prove just who’s responsible for the decline of tailoring and for its dusty image. When people like that try to talk tailoring to me, I take the greatest pleasure in reducing them to matchwood. The finest German machines and the tailoring heritage were sold abroad for a pittance. Generation after generation abandoned the art of tailoring. The catastrophic result? Tailors that look like accountants. Not a spark of fashion awareness anywhere you look. But don’t you worry – all your agencies will be bankrupt soon enough.

Advertising agencies + hot air = earning your money.

Photography by Florian Deventer
Photography Still Life Jens Mauritz

CHOCOLATE BY HAMANSUTRA

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Haman Alimardani comes from the third generation of a Persian family of chefs, restaurateurs and gourmets. He launched his hamansutra fashion label in 1996. On a visit to Berlin he was intrigued to discover a chocolate factory and store that echoed his own first name – Erich Hamann Schokolade – Since 1912. Haman meets Hamann! He soon found that the company was an authentic, down-to-earth operation with a philosophy that prized quality and craftsmanship above all else. Old-fashioned by today’s fast-paced, bigger-is-better standards? Perhaps. But also redolent with history and tradition. And, incidentally, it tasted fantastic! Haman immediately identified parallels with his own fashion label, hamansutra. His workshop, which he calls “Bekleidungswerke” or “clothing works“, is a manufacturing centre equipped with a formidable array of vintage sewing machines that are battered, yet still going strong. At its heart is Haman as the mechanic, the master tailor in technical clothing construction, and the Design Director. Quality outlasts even the biggest global trends, and quality is never on sale. Conventional fashion labels are always confronted with the need to appeal to “taste” – but hamansutra’s chocolate appeals to the tastes of dedicated non-followers of fashion everywhere.

“Because taste is about knowledge.”

Enjoy the Planet Soul.
Yours truly,

Erich Hamann & hamansutra

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QUICKSHOP.NYC

Haman Alimardani comes from the third generation of a Persian family of chefs, restaurateurs and gourmets. He launched his hamansutra fashion label in 1996. On a visit to Berlin he was intrigued to discover a chocolate factory and store that echoed his own first name – Erich Hamann Schokolade – Since 1912. Haman meets Hamann! He soon found that the company was an authentic, down-to-earth operation with a philosophy that prized quality and craftsmanship above all else. Old-fashioned by today’s fast-paced, bigger-is-better standards? Perhaps. But also redolent with history and tradition. And, incidentally, it tasted fantastic! Haman immediately identified parallels with his own fashion label, hamansutra. His workshop, which he calls “Bekleidungswerke” or “clothing works“, is a manufacturing centre equipped with a formidable array of vintage sewing machines that are battered, yet still going strong. At its heart is Haman as the mechanic, the master tailor in technical clothing construction, and the Design Director. Quality outlasts even the biggest global trends, and quality is never on sale. Conventional fashion labels are always confronted with the need to appeal to “taste” – but hamansutra’s chocolate appeals to the tastes of dedicated non-followers of fashion everywhere.

“Because taste is about knowledge.”

Enjoy the Planet Soul.
Yours truly,

Erich Hamann & hamansutra

Blue Blooded Portfolio

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This new episode of Blue Blooded Portfolio is with Haman Alimardani, founder of Hamansutra and many more. By denimhunters.com

„Running the risk of sounding a little bit corny and pretentious here, our favourite thing about denim, really, is the people!“

Photography
oddhunt.com

This new episode of Blue Blooded Portfolio is with Haman Alimardani, founder of Hamansutra and many more. By denimhunters.com

„Running the risk of sounding a little bit corny and pretentious here, our favourite thing about denim, really, is the people!“

Photography
oddhunt.com

OFF WHITE . HELMET BY HAMANSUTRA

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Well, well, well, what have we got here? No risk, nothing new – as I always say at my meetings. Put your trust in the creative ones. As Alexander McQueen famously said, “give me time and i’ll give you a revolution”. Amazing how our designs keep bearing fruit after many years and step into official favour. Virgil Abloh, we’re delighted you liked the Helmet design that creates eyewear inspired by the safety mesh of a football helmet.

Breaking news indeed.

Photography
benawin.com

Well, well, well, what have we got here? No risk, nothing new – as I always say at my meetings. Put your trust in the creative ones. As Alexander McQueen famously said, “give me time and i’ll give you a revolution”. Amazing how our designs keep bearing fruit after many years and step into official favour. Virgil Abloh, we’re delighted you liked the Helmet design that creates eyewear inspired by the safety mesh of a football helmet.

Breaking news indeed.

Photography
benawin.com

CAPS BY AMPAL CREATIVE

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Fresh designs for hamansutra’s Think Tank. Denim Caps, Shipped from USA & Made in USA. Include it in the Shop.

– CA LOVE STRAPBACK
– Unstructured Japanese Herringbone Upper
– Wax Canvas Underbrim

Quickshop is expanding with new brands.
Ampal Creative and Dehen 1920.

100% hamansutra

BUY
QUICKSHOP.NYC

Photography Still Life
jensmauritz.de

Photography 8mm
Jack Revell

Fresh designs for hamansutra’s Think Tank. Denim Caps, Shipped from USA & Made in USA. Include it in the Shop.

– CA LOVE STRAPBACK
– Unstructured Japanese Herringbone Upper
– Wax Canvas Underbrim

Quickshop is expanding with new brands.
Ampal Creative and Dehen 1920.

100% hamansutra

BUY
QUICKSHOP.NYC

Photography Still Life
jensmauritz.de

Photography 8mm
Jack Revell

Long Live The McQueen

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“When I gave Alexander McQueen my pants”

After 9/11 2001, hamansutra met Alexander McQueen for an interview in London. The two women there as showroom managers were pretty unfriendly, and one of them even mocked haman’s British English street slang. Lee McQueen had been on the lookout for classic tailors able to perform tasks like hand-stitching eyelet buttonholes. But there was nothing free for the 22-year-old haman and they never worked together. And yet McQueen told haman, “We’re the same. Creative. I can see it in your sketchbooks.” Lee Alexander McQueen accepted haman’s German military pants and original sketch as a gift, with a hand-written dedication. Haman had the pants for a long time, good quality industrial manufacture, cheap, not trendy, a German-made product. The quality used to be better, but production moved abroad after the Second World War. A picture showing Lee Alexander McQueen actually wearing the military pants in his studio, has now been used for the cover of “Alexander McQueen – The Life and the Legacy” by Judith Watt, a globally published examination of the designer. The location of the picture was Amwell Street, London, near Angel in Islington, where McQueen lived within walking distance of his studio. Central St Martins College from the late 90s to 2010 was Alexander McQueen’s best time. If he were alive today he would still be the Number One. He went his own way and had his associates, who brought him up but also dragged him down – like the corporation that owned 51% of his company. The deaths of Isabella Blow and his mother were bitter blows; he was also under pressure from Gucci Group to deliver more commercial designs. A hoodie with the McQueen logo? Never! And yet he was an irreplaceable role model to us as St. Martins graduates. He shaped and formed us; we grew up surrounded by his superhuman energy and took on the responsibility and the pressure to match his quality, imposed by the same college and tutors. After his death in 2010 hamansutra decided to delete all his social media accounts. The news was like a physical blow, it caused complete numbness. Sometimes you wonder how people like that got to be so good – but take Alexander McQueen: I know that after CSM closed every day, he would hide under the tables in the pattern room to carry on working on his collection at night. It’s pretty sad that nobody can respect Alexander McQueen’s wishes and close the house. People and Gucci Group should have respected his wishes. They are too money hungry to care! Sad that creativity and industry can’t walk together for long. However, Lee McQueen made you dream, made you hopeful, made you love life…made you love fashion…he made us love art. His death was the culmination of his art. Rest in Paradise, brother.

Re-issue of the German Military Pants / Updated by Hamansutra

Available in 2020 at quickshop.nyc

10TH REMEMBRANCE YEAR
IN MEMORY OF ALEXANDER MCQUEEN
(*‪ 1969 – 2010‬)


Lee Alexander Mcqueen
alexandermcqueen.com

Photography
derricksantini.com

BUY
QUICKSHOP.NYC

“When I gave Alexander McQueen my pants”

After 9/11 2001, hamansutra met Alexander McQueen for an interview in London. The two women there as showroom managers were pretty unfriendly, and one of them even mocked haman’s British English street slang. Lee McQueen had been on the lookout for classic tailors able to perform tasks like hand-stitching eyelet buttonholes. But there was nothing free for the 22-year-old haman and they never worked together. And yet McQueen told haman, “We’re the same. Creative. I can see it in your sketchbooks.” Lee Alexander McQueen accepted haman’s German military pants and original sketch as a gift, with a hand-written dedication. Haman had the pants for a long time, good quality industrial manufacture, cheap, not trendy, a German-made product. The quality used to be better, but production moved abroad after the Second World War. A picture showing Lee Alexander McQueen actually wearing the military pants in his studio, has now been used for the cover of “Alexander McQueen – The Life and the Legacy” by Judith Watt, a globally published examination of the designer. The location of the picture was Amwell Street, London, near Angel in Islington, where McQueen lived within walking distance of his studio. Central St Martins College from the late 90s to 2010 was Alexander McQueen’s best time. If he were alive today he would still be the Number One. He went his own way and had his associates, who brought him up but also dragged him down – like the corporation that owned 51% of his company. The deaths of Isabella Blow and his mother were bitter blows; he was also under pressure from Gucci Group to deliver more commercial designs. A hoodie with the McQueen logo? Never! And yet he was an irreplaceable role model to us as St. Martins graduates. He shaped and formed us; we grew up surrounded by his superhuman energy and took on the responsibility and the pressure to match his quality, imposed by the same college and tutors. After his death in 2010 hamansutra decided to delete all his social media accounts. The news was like a physical blow, it caused complete numbness. Sometimes you wonder how people like that got to be so good – but take Alexander McQueen: I know that after CSM closed every day, he would hide under the tables in the pattern room to carry on working on his collection at night. It’s pretty sad that nobody can respect Alexander McQueen’s wishes and close the house. People and Gucci Group should have respected his wishes. They are too money hungry to care! Sad that creativity and industry can’t walk together for long. However, Lee McQueen made you dream, made you hopeful, made you love life…made you love fashion…he made us love art. His death was the culmination of his art. Rest in Paradise, brother.

Re-issue of the German Military Pants / Updated by Hamansutra

Available in 2020 at quickshop.nyc

10TH REMEMBRANCE YEAR
IN MEMORY OF ALEXANDER MCQUEEN
(*‪ 1969 – 2010‬)


Lee Alexander Mcqueen
alexandermcqueen.com

Photography
derricksantini.com

BUY
QUICKSHOP.NYC

501 UPDATED BY HAMANSUTRA

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501 ORIGINAL UPDATED BY HAMANSUTRA

The Homage to Levi Strauss involves a 501 jeans design updated and customized by fashion designer hamansutra

available at QUICKSHOP.NYC

Levi’s turned 145 years old on 20th of May 2018.

I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and pants since I can remember.

Also as double denim, like a suit – a tradition in Texas. I and likeminded aficionados were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project.

And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. Here it is.

The „501 – Original/Updated“ by Hamansutra is limited to 100 pieces, which will be available only on QUICKSHOP.NYC or in our Showroom in Munich and at a price of Euro 349 with packaging.

501 ORIGINAL UPDATED BY HAMANSUTRA

The Homage to Levi Strauss involves a 501 jeans design updated and customized by fashion designer hamansutra

available at QUICKSHOP.NYC

Levi’s turned 145 years old on 20th of May 2018.

I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and pants since I can remember.

Also as double denim, like a suit – a tradition in Texas. I and likeminded aficionados were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project.

And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. Here it is.

The „501 – Original/Updated“ by Hamansutra is limited to 100 pieces, which will be available only on QUICKSHOP.NYC or in our Showroom in Munich and at a price of Euro 349 with packaging.

HOMAGE TO LEVI STRAUSS

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HOMAGE TO LEVI STRAUSS BY HAMANSUTRA . 2018

After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project. And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. We were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and jeans since I can remember. Also as double denim, like a suit – a tradition in Texas.

Bekleidungswerke
master tailor in the technical construction of clothing.

This shoot was made with love using analog photography Andrew Williams, SF, USA

© 100% hamansutra

HOMAGE TO LEVI STRAUSS BY HAMANSUTRA . 2018

After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project. And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. We were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and jeans since I can remember. Also as double denim, like a suit – a tradition in Texas.

Bekleidungswerke
master tailor in the technical construction of clothing.

This shoot was made with love using analog photography Andrew Williams, SF, USA

© 100% hamansutra