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hamansutra announces a new accessory in cooperation with Funk Eyewear and Evlox Denim.

I’ve always been a fanatical collector of specific eyewear from the 80s and 90s. And now I’ve completed a major project. This eyewear model was lavishly crafted from Evlox Denim and laminated acetate, meticulous down to the last detail. I couldn’t have done it without the fantastic, incredible Funk Eyewear Team. Great success comes from great support! Big up to Dieter Funk in person. Now the money gets divided, The clients get excited! Made to Order Denim Eyewear.

Made in Germany

Available now on QUICKSHOP.NYC

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60 YEARS OF THE INCREDIBLE HULK (1962 – 2022)

A new side to a true story – The Incredible Hulk in denim: Absolutely unrippable – a new pair if they rip

hamansutra’s been working on an idea for Marvel and proudly presents “HULK JEANS”, the pants that never rip. “Bruce Banner turns into The Incredible Hulk, but his clothing doesn’t rip.” The highlights of all the Hulk movies, and particularly of the 1977 TV series, were the points when Hulk ripped his clothes to shreds as he transformed. This is where hamansutra make a sly change to the narrative – because his Hulk would wear denim that DOESN’T rip. It’s luxury segment, limited edition, in specific stores only, and excluded from sale/special offers. Made in Germany from 16oz Japanese Denim.

Thanks to Disney’s Marvel Unit Company

Available as a limited run.

BUY
QUICKSHOP.NYC

© 100% hamansutra

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Re-issue of US Army WW2 Mountain Pants from 1944.

6 years in the making / 2017–2023
Updated by hamansutra with all the secrets, details and transformations. Available in Denim Blue and Military Olive. The first product run hits New York City. Only in New York City!

Created Exclusively on Union Special Machines and Made in Germany from Italian Denim

Check out my worldwide online shop with a mix of in-stock and custom-produced products.

BUY
QUICKSHOP.NYC

Photography
Jan Frommel

© 100% hamansutra

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Re-issue of Military 1965 Field Coat

Updated by hamansutra with all the secrets, details and transformations. The jacket feature detachable reflective cat’s eyes. Available in Denim Blue and Military Olive. Labels made of calf leather, denim from Italy and Cooper buttons from Paris. Our products are made by the best specialist manufacturers. Note that all my clothing comes with washing instructions. The denim was produced by an Italian textile weaver, transforming finest old cotton into new upcycled denim fabric. Made according to German military specifications.

Created Exclusively on Union Special Machines

Political Terms Story
In political terms, war clothing has no positive associations. Because the arms industry is awash with money, military clothing is made to be timeless and functional down to the last and tiniest detail. Clothing, not fashion. This M65 jacket actually won awards. Whatever. This is engineering work, the only type I like. Of course the US military pays out huge amounts for product placement to see the products worn by actors in movies. International marketing. “Taxi Driver”, “Rambo I” and “Terminator I”. The idea behind my stripped-back product modernization and styling is to restore positive associations to the “Originals – Updated”. But if you poke the bear you’ve got to be ready for its bite. The United States Armed Forces and M65 Jacket (1965) bears the responsibility for every murder in Vietnam because it was worn there. US soldiers were told to “shoot anything that moves”. “Body Count”. Rapper ICE-T formed the band “Body Count” in 1992 and whipped up a scandal with the track “Cop Killer”, which was banned immediately. By the US Government. Irony?

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QUICKSHOP.NYC

Photography
Jan Frommel

© 100% hamansutra

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Hamansutra’s workshop live in the Hall for buyers, press and industry creatures in Germany. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and beautiful Evlox Denim at Hall 6 / B08. Inspired by Evlox, Hamansutra is creating The 150’s Collection, a capsule collection using Evlox Dry Stone fabrics – uniquely manufactured sustainable denim fabrics that are ready to use with no washing needed. The name links two birthdays: Evlox in 1846 and Hamansutra in 1996. The collection is scheduled to drop in spring 2024. Catch a sneak preview at the Hamansutra and Evlox stands. Come round at the Fair and walk into the full-on denim supply section BLUE ZONE, have a drink and enjoy inspirations.

LINKS
BLUEZONE.SHOW
EVLOX.COM

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Z-Rok is a graffiti artist and style writer since 1983 – and the portrait feature of the year with a Denim Jacket by hamansutra.

Guest director for new commissions for my long-standing graffiti colleague from Munich, Z-Rok. hamansutra has known Z-Rok since the late 1980s. I visited him in his studio and followed him while they worked, to feature him for my Denim Line. When I have the funds, I plan to invest in them and create a story around them to expand my art collection. Buy artworks while the artist’s still alive! Once they’re dead they don’t get the benefit – but investors and dealers suddenly crawl out of the woodwork, coughing up vastly inflated sums for the works. Artists need the money while they’re alive. Debt weights heavy on an artist’s soul. No money for food? Welcome to the mass grave. When artists are the target of aggressive lectures from cliched officialdom, they react by rebelling, which is often reflected in their art. Bureaucracy may have its uses and its place, but artists see bureaucrats as nothing more than enemies of humanity. All part of government strategy; for the people that carry it out, it’s the great extinguisher of every spark of life’s joy. The legal mafia that is government has managed to brainwash those people into practising state sanctioned terrorism with letters, house visits and fines. Want to know why some artists never broke big? It’s because you – yes, you – never bought their works. If I invest in the music industry as a DJ with a 30-year career, the success of the artists I play is just as much down to my input as an individual. I’m the marketing ambassador that helps to sell their music when I play it in clubs. Shazam to the left, shazam to the right! But the other side of that is the responsibility I feel when artists crash and burn, or fall prey to a cocktail of drugs. If you don’t invest in them, you share the responsibility for their downfall. Sure, there are artists that deserve more, and the ones who can’t handle a quick rise to fame. When banks stop paying interest, investors suddenly start shelling out vast sums for art with the aim of selling it on later at a profit. Nothing to see here. Everyone plays along. Once that happens, the system has succeeded in turning art into an asset, no more than a stock holding. The investors don’t care because they have no idea about art, except as a thing where millionaires can invest millions and end up as billionaires. Such high-flying hype, and such a steep, steep fall. May all you ignorant, arrogant, unscrupulous, inhuman, egoistical Scrooge McDuck capitalists rot in hell.

LINKS
Z-ROK.DE

© 100% hamansutra

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hamansutra’s Denim collection will be available exclusively in September 2023 at Raimar Bradt Store in Fürth, Germany.

LINK
RAIMARBRADT.DE

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THE LONE SOLDIER BY HAMANSUTRA
RTW 2022/2023

HAMANSUTRA’S Workwear line features US and German Army clothing from the 30s to 70s – the Holy Grail, like US Army Shirts, M-65 Jacket, Tote Bag, US Army Coverall, Type 1 Jacket in Denim Blue and so on. It could be described as “reexamined clothing to replicate original deadstock models” or, as I often quote, “Originals – Updated”. Designs that have had minor changes that bring them bang up to date for our contemporary age. Hamansutra clothing proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines.

Bekleidungswerke
Master tailor in the technical construction of clothing.

Available on QUICKSHOP.NYC

Photography Jan Frommel

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THE LONE SOLDIER

RTW 2022/2023
In the 1980s I was obsessed by the Lone Ranger cartoon series. For me, he was up there with the greatest Marvel heroes. My everything. I turned “The Lone Ranger” into “The Lone Soldier”. The name says it all. The only soldier who pours all his might into making his ideas become reality and protecting them – always alert for confrontation.

Photography
Florian Deventer

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Bavarian Pants from 1796 / Originals / Updated by hamansutra.

This is what Levi Strauss was probably wearing as a kid before he moved to the USA. All my patterns are tailored to modern body shapes and carefully modified. I always recommend buying 2 at once. Really durable, they make it so easy to pack a suitcase. White shirts, boots and denim. I’ve always been fascinated by basic clothing, clothes for life. Note that all my clothing comes with washing instructions. Labels made out of calf leather and Cooper Buttons from Paris. The denim was produced by an Italian textile weaver, transforming finest old cotton into new upcycled denim fabric. Our products are made by the best specialist manufacturers.

Made in Germany from Italian Denim and Created Exclusively on Union Special Machines.

Available on QUICKSHOP.NYC

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A magazine digs into American football

The rise of the NFL

Amazing how our designs keep bearing fruit after many years and step into official favour. Virgil Abloh, we were delighted you liked the Helmet design that creates eyewear inspired by the safety mesh of a football helmet.

Published in London, 2022
Photography by Ben Awin for Hypebeast

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SPIRALJOURNAL.CO/SHOP

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November 28th 2022 – Virgil Abloh died exactly one year ago today. hamansutra’s showcase 2017 – 2022 with Louis Vuitton and Off White.

No risk, nothing new – as I always say at my meetings. Put your trust in the creative ones. As Alexander McQueen famously said, “give me time and i’ll give you a revolution”. Amazing how our designs keep bearing fruit after many years and step into official favour. Virgil Abloh, we were delighted you liked the Helmet design that creates eyewear inspired by the safety mesh of a football helmet.

Photography by Ben Awin for Hypebeast

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Two powerful forces meet up again, 20 years on: German Military Forces and Hamansutra. 20 years ago, when I was a student at Central St Martins College in London, I did an internship at the Munich-based Clothing Department of the German Military Forces as a tailor’s assistant, where I learnt to appreciate the value of timeless design.

Fast forward 20 years, and let’s take a peek at my 2022 project with the German Military Forces. It’s in line with the times we‘re living through. And that’s exactly why it came about. Back then, during production and preparation of the German army uniforms, the atmosphere in my bunker workshop was tense. Working in a strict code of silence, only breaking it to request assistance from an inspector. Under time pressure to get the uniforms finished, which is absolutely not the way I prefer to work. But I never forgot what all the military vintage clothing from my archive looked like; really rough and raw, put together at incredible speed on high-precision machines for the “mass market” of war. There’s no place there for the kind of painstaking, focused work I do in my own studio.

The uniforms fall into three categories. The first is bespoke, tailor-made. The second is made on a modular “kit” basis, and the third is the “kit” uniform, but recycled and reused. I was assigned to the bespoke category, way back in 2003.

Uniforms are full of secrets. When squaddie Hans Meier (or Joe Bloggs, or John Doe) collected his sergeant’s uniform, he was already thinking about his next promotion. 18 months later… Preparing for production of a Military Police Corps uniform. Collar tabs preserved in baking parchment. Beautifully produced accessories and notions, great to work with. That moment when soldiers attach their nametapes. When I first started in military tailoring, I began to use nametapes like them as branding on my clothes. Made to German military specifications.

I noticed that for many of the civil servants there – because let’s face it, that’s what they were – art and craftsmanship in any form were supremely boring. It was all about mass manufacturing. Their spark had been stifled, and the only thing they looked forward to was getting their pension. Working alongside that lacklustre retiree mentality is usually hellish for designers. Those people can look back on a life of stability, but that life is a black hole that has sucked in any creativity, joy and inspiration they once had.

These days my work is project-based, so I can always step back and regain some pleasure from working in that atmosphere. But it’s rare that my energy can carry across the divide and infect others. As a freelancer, I’m like an A&E surgeon. No time to fuck about. Heart stopped beating? Grab that scalpel, slash open the torso and go right in with bare hands to massage it back to life. I learn, I document what I learn, and I meticulously apply it in my projects. That means many things end up having more in common with a scientific study than a piece of fashion. The process is more important than the result. And when I reach a result, it’s all my own work and I don’t need to start pulling it to pieces.

I constantly weave updates into my designs, but the pen pushers don’t want to know. Promotion is always beyond their reach, but the question is which is their biggest enemy – their head or their body? Is the body just a machine for transporting the head to the office? Or is it the other way round, and the head’s true enemy is actually the lethargic apathy of the body? If companies don’t come up with their own strategy for employing creative minds, I’ll use those companies for my own purposes and make sure they spit out the occasional interesting project. With my help, and with force if need be. People of the world unite, and set up workshops in your garages! They’ll serve as incubators, as laboratories for all the developments that will be so important later on.

© 100% hamansutra

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RTW Menswear and Womenswear 2021 / 2022

hamansutra’s latest clothing atmosphere takes its inspiration from a former military barracks. In the days when ground infantry was stationed in German cities, headshaking amounts of special planning permissions were issued for the premises they needed. Timeless and seasonal products by hamansutra include denim uniforms, basketball suits, caps, crew shirts and boots. hamansutra has also been inspired by the corrugated iron huts that were used to house men and machinery. This corrugated iron and container architecture can still be found today, and is reflected in the interior of hamansutra’s studio. The clothing is presented in original style on simple wooden shelves, carefully crafted replicas of the originals. The atmosphere is one of scrupulous tidiness – before the sirens sounded.

Because Beats, Breaks and Boots brings people together…

Available on QUICKSHOP.NYC

Photography
Detlef Schneider

Hair by
Dirk Walther

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You have to take the jpeg file to your desktop and print it yourself.

Remember:
„Advertising may not come cheap – but not advertising costs even more!“

hamansutra

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CMYK SHOES BY HAMANSUTRA “10th Anniversary“

The CMYK Shoe by hamansutra is set to celebrate its 10th anniversary in 2022, but the artfully designed shoes are kicking off once again as a remastered limited edition of just 60 pairs. The concept behind the unisex CMYK Shoe is that each detail represents one of hamansutra’s most treasured art forms: the style, in soft cowskin with a thin, comfortable sole, is inspired by traditional dance shoes, while the stereo mini-jacks for laces are an ode to his work as an internationally acclaimed D.J. CMYK debuted in New York City in 2011 and was hailed by the press, with the New York Times trumpeting them as “Stepping to the Beat”. Now the CMYK Shoe by hamansutra is heading back to its roots. The trendy, innovative yet timeless “communication-based fusion of fashion and sound”, in hamansutra’s own words, will release today on the designer’s online shop QUICKSHOP.NYC at a retail price of EUR 279.00. Recrafted takes on CMYK’s colorways will also follow in the future. If you don’t see the shoe size in the colour you want, check out other colours. No sizes shown means that shoe colour is sold out. No time to lose! Click to buy and your shoes will be on their way – worldwide.

–> Don’t think twice – it’s all right!

Photography Jan Frommel

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Back in the day, hip hop culture had a gold chain for everything – but no gold shoelaces. Gold chains might be pretty impractical as laces, but they’re really great as inspiration. I took the idea of the medallion and used it as the tip for a set of quality cotton laces. This trademarked creation is now available in an ultra-limited edition of just 10 sets. The golden tips feature engraved lettering on polished brass, showcasing a technique that combines skill with intuition and takes years of experience and expertise to perfect. The result was even showered with praise by a master goldsmith. The Gold Laces will be sold in our online shop.

Hurry while stocks last – buy now, or cry later! 

Available on QUICKSHOP.NYC

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We know that when people who really appreciate their work and are dedicated to their craft, they literally make the finest products. That’s the pride in what hamansutra does. If everybody did the same in their own line of work, this world would be a better one for sure. Deserve respect. Craftmanship over luxury. Hamansutra clothing proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines.

Made here – Since 1996
100% hamansutra

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Service

Lifelong guarantee means:
free repairs are my personal service to loyal customers.

Note:
not new products, but repairs. If they buy jeans in a store I will happily hem them to the right length. They can send them from wherever they are in the world. However, the customer has to pay the shipping.

All garments can be brought into our workshop. We are accepting post mail-ins with a description letter and contact details. We will only repair clean garments.

All repairs takes between 1 – 3 weeks.

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Available on QUICKSHOP.NYC

“Created Exclusively on Union Special Machines”

Union Special – Since 1881 officially appoints hamansutra – Since 1996 as the new cooperation partner of this legendary industrial sewing machine brand. Hamansutra clothing now proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines. Made in Germany, USA and Japan. The sewing machine company and designer share the philosophy: 

“Standard of Excellence + Quality = Never on Sale”

Length fittings are in Munich by appointment, all jeans shortened to your length. These jeans I’m working on now are available in Japanese Denim 16oz denim. All my jeans follow the shrink-to-fit philosophy, meaning the fabric can shrink up to 10%. I’ve drawn up a great user manual to guide you – follow these instructions and treat your pants right, and you’ll get up to 20 years of pleasure out of them. You can also email me your pants size and I’ll send the jeans anywhere in the world. I want to say something about the Japanese denims I use. The fabric is fantastic and will make you feel as strong and invincible as 16th-century Samurai knights in armour. Did you know they wore undershirts and underwear that had been indigo-dyed, because indigo protects the skin from bacteria? All my Japanese denim is selvedge denim, still made in the original way on small looms so that nothing is wasted in cutting. So, that’s the latest news about my jeans. Labels made out of calf leather, denim from Japan and Cooper Buttons from Paris. Our products are made by the best specialist manufacturers.

Made in Germany
100% hamansutra

Photography Still Life
frommel.de

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“When I gave Alexander McQueen my pants”

After 9/11 2001, hamansutra met Alexander McQueen for an interview in London. The two women there as showroom managers were pretty unfriendly, and one of them even mocked haman’s British English street slang. Lee McQueen had been on the lookout for classic tailors able to perform tasks like hand-stitching eyelet buttonholes. But there was nothing free for the 22-year-old haman and they never worked together. And yet McQueen told haman, “We’re the same. Creative. I can see it in your sketchbooks.” Lee Alexander McQueen accepted haman’s German military pants and original sketch as a gift, with a hand-written dedication. Haman had the pants for a long time, good quality industrial manufacture, cheap, not trendy, a German-made product. The quality used to be better, but production moved abroad after the Second World War. A picture showing Lee Alexander McQueen actually wearing the military pants in his studio, has now been used for the cover of “Alexander McQueen – The Life and the Legacy” by Judith Watt, a globally published examination of the designer. The location of the picture was Amwell Street, London, near Angel in Islington, where McQueen lived within walking distance of his studio. Central St Martins College from the late 90s to 2010 was Alexander McQueen’s best time. If he were alive today he would still be the Number One. He went his own way and had his associates, who brought him up but also dragged him down – like the corporation that owned 51% of his company. The deaths of Isabella Blow and his mother were bitter blows; he was also under pressure from Gucci Group to deliver more commercial designs. A hoodie with the McQueen logo? Never! And yet he was an irreplaceable role model to us as St. Martins graduates. He shaped and formed us; we grew up surrounded by his superhuman energy and took on the responsibility and the pressure to match his quality, imposed by the same college and tutors. After his death in 2010 hamansutra decided to delete all his social media accounts. The news was like a physical blow, it caused complete numbness. Sometimes you wonder how people like that got to be so good – but take Alexander McQueen: I know that after CSM closed every day, he would hide under the tables in the pattern room to carry on working on his collection at night. It’s pretty sad that nobody can respect Alexander McQueen’s wishes and close the house. People and Gucci Group should have respected his wishes. They are too money hungry to care! Sad that creativity and industry can’t walk together for long. However, Lee McQueen made you dream, made you hopeful, made you love life…made you love fashion…he made us love art. His death was the culmination of his art. Rest in Paradise, brother.

Re-issue of the German Military Pants / Updated by Hamansutra

Available in 2020 at quickshop.nyc

10TH REMEMBRANCE YEAR
IN MEMORY OF ALEXANDER MCQUEEN
(*‪ 1969 – 2010‬)


Lee Alexander Mcqueen
alexandermcqueen.com

Photography
derricksantini.com

BUY
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Clothing works + Hot War = Pure performance

Germany’s tailoring and textile industries used to be world class – especially their engineering. And the way people dressed. Yep, the personalities from way back then are what we’re missing today. In-depth anatomy studies and life drawings were paramount in producing patterns of mathematical accuracy. These clothing items are still copied today. And let’s not even start on military clothing. Today, Germany’s clothing industry has lost it. They don’t want to get their fingers dirty, I guess. What’s that you ask? What are all those sewing machines for? A man at a Singer sewing machine is like a woman on a Harley Davidson? Sneers like that only prove just who’s responsible for the decline of tailoring and for its dusty image. When people like that try to talk tailoring to me, I take the greatest pleasure in reducing them to matchwood. The finest German machines and the tailoring heritage were sold abroad for a pittance. Generation after generation abandoned the art of tailoring. The catastrophic result? Tailors that look like accountants. Not a spark of fashion awareness anywhere you look. But don’t you worry – all your agencies will be bankrupt soon enough.

Advertising agencies + hot air = earning your money.

Photography by Florian Deventer

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This new episode of Blue Blooded Portfolio is with Haman Alimardani, founder of Hamansutra and many more. By denimhunters.com

„Running the risk of sounding a little bit corny and pretentious here, our favourite thing about denim, really, is the people!“

Photography
oddhunt.com

TEXT

I think what shocked us all so much about Virgil Abloh’s untimely death was that he had kept so quiet about his aggressive and incurable cancer; only people very close to him were aware of what he was going through. Such devastating news, and the way he left us was incredibly unreal. The pain goes deep. When Virgil had a stroke in 2019, the cause was explained as stress from his phenomenal workload – Louis Vuitton and his own label Off White alongside 300 other projects with companies including furniture and automotive brands, his work with Nike, book publications, art exhibitions, public speaking, and of course his global DJ gigs and productions. Every day was packed with meetings in different countries. So that was his everyday life. But there was a dark side to his continual acceptance of more and more projects: knowing he didn’t have long to live, he poured all his strength into achieving everything before facing the final curtain. In autumn 2021 he suddenly sold Off White to the LVMH Group, which now owns over 60% of the label. He did that although everyone knew he’d wanted his own label to stay independent, with nobody interfering with his visions or frowning over the figures. The proceeds from the sale naturally went to his family, so they never need to worry about money again – not that they would have had to anyway. Virgil Abloh knew his time was short, but he announced the news of the sale to distract us from noticing it. Until now. He died on November 28, 2021, just three days before his last collection in Miami was due to show. He never saw it. It’s absolutely heartbreaking. Releasing a new collection into the world is the most emotional experience ever for an artist, and then not even to see it happen after putting your heart and soul into it? It’s left me deeply, deeply shocked and completely numb. Brother, we worked on a few projects together and it was a joy to create the Off White Football Helmet and present Virgil Abloh’s Alphabet at Louis Vuitton. I normally play the role of the phantom in the shadows, but who knows, there may be more projects with your label. I well remember when Virgil Abloh became Artistic Director at Louis Vuitton. I was at the LV headquarters when it happened and the people there asked me what I thought of him. They were baffled by all the hate comments, but also sceptical of the new Artistic Director; they begrudged him the job. Under enormous pressure, he sometimes borrowed Duchamp’s philosophy of ‘ironic detachment’ to adapting styles from other designers, which earned him plenty of criticism. At a company as traditional as Louis Vuitton, there was disbelief that streetwear would be fashion’s new ne plus ultra and dismissal of its importance in attracting the millennial generation as new customers. I would never have thought I would end up writing a letter like this. Rest in Beats, Rest in Paradise, Love Dreams and Hip Hop Virgil Abloh.

Photography
Off White

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Haman Alimardani comes from the third generation of a Persian family of chefs, restaurateurs and gourmets. He launched his hamansutra fashion label in 1996. On a visit to Berlin he was intrigued to discover a chocolate factory and store that echoed his own first name – Erich Hamann Schokolade – Since 1912. Haman meets Hamann! He soon found that the company was an authentic, down-to-earth operation with a philosophy that prized quality and craftsmanship above all else. Old-fashioned by today’s fast-paced, bigger-is-better standards? Perhaps. But also redolent with history and tradition. And, incidentally, it tasted fantastic! Haman immediately identified parallels with his own fashion label, hamansutra. His workshop, which he calls “Bekleidungswerke” or “clothing works“, is a manufacturing centre equipped with a formidable array of vintage sewing machines that are battered, yet still going strong. At its heart is Haman as the mechanic, the master tailor in technical clothing construction, and the Design Director. Quality outlasts even the biggest global trends, and quality is never on sale. Conventional fashion labels are always confronted with the need to appeal to “taste” – but hamansutra’s chocolate appeals to the tastes of dedicated non-followers of fashion everywhere.

“Because taste is about knowledge.”

Enjoy the Planet Soul.
Yours truly,

Erich Hamann & hamansutra

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501 ORIGINAL UPDATED BY HAMANSUTRA

The Homage to Levi Strauss involves a 501 jeans design updated and customized by fashion designer hamansutra

available at QUICKSHOP.NYC

Levi’s turned 145 years old on 20th of May 2018.

I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and pants since I can remember.

Also as double denim, like a suit – a tradition in Texas. I and likeminded aficionados were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project.

And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. Here it is.

The „501 – Original/Updated“ by Hamansutra is limited to 100 pieces, which will be available only on QUICKSHOP.NYC or in our Showroom in Munich and at a price of Euro 349 with packaging.

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HOMAGE TO LEVI STRAUSS BY HAMANSUTRA . 2018

After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project. And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. We were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and jeans since I can remember. Also as double denim, like a suit – a tradition in Texas.

Bekleidungswerke
master tailor in the technical construction of clothing.

This shoot was made with love using analog photography Andrew Williams, SF, USA

© 100% hamansutra

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CAZAL 951 . IN MEMORY OF CARI ZALLONI . 5TH REMEMBRANCE YEAR

In 2013 a presentation with eyewear designers was planned in New York and because I was working with Cazal as creative partner and in Special Marketing and Sales at the time, I was asked to redesign the Cazal 951. I had always wanted to continue updating the design of the Cazal 951 – it’s so much more than eyewear, and I’m familiar in depth with all of the details and all the sources of inspiration that Cari Zalloni had drawn on. When I presented my designs and ideas to the then owner of Cazal in Passau, Germany, he had to laugh when he saw one of my ideas; he recalled Cari Zalloni coming up with exactly the same idea in the 80s and putting it on hold because it was too difficult to realize. He might also have been persuaded to leave it be, under the “no such thing as can’t” philosophy that rules among designers. And now it’s official: Cari, this one’s for you, 32 years on. This is your design, updated by me and implemented as a simulation. Rest in Paradise good old friend. (*1937-2012)

*This shoot was made with love and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

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May I present Blu, one of the most famous TV characters in Europe! 20th anniversary of the costume design for the “Geiz ist Geil” (cheap is cool) campaign by the German consumer electronics retailer “Saturn”, featured in 3 different TV commercials. Designed and created exactly 20 years ago when I relocated from London to Munich. By far the most successful advertising character and campaign in Germany, broadcast throughout Europe. Loud and proud advertising that forced the media to sit up and take notice, creating scandal on an almost daily basis. From the designer’s point of view, that means I still hold the copyright to the characters – and I had to exercise it to block the commercials when they decided not to pay. My earnings were peanuts compared to the effect on the customer’s bottom line. But it wasn’t about money – it was about the principle of treating artists right. Like the royalty they are. In my early 20s, I won the court case before it had even got off the ground. The director thought she could treat people like that, but she decided she would rather pay up before I destroyed her reputation any further. My advertising character helped Mediamarkt Saturn to reach record total annual revenues of EUR 10 billion in just one year. EUR 80 billion from 2002-2010.

Now that’s royal.