CATALOG RTW 2023

TEXT

THE LONE SOLDIER BY HAMANSUTRA
RTW 2022/2023

HAMANSUTRA’S Workwear line features US and German Army clothing from the 30s to 70s – the Holy Grail, like US Army Shirts, M-65 Jacket, Tote Bag, US Army Coverall, Type 1 Jacket in Denim Blue and so on. It could be described as “reexamined clothing to replicate original deadstock models” or, as I often quote, “Originals – Updated”. Designs that have had minor changes that bring them bang up to date for our contemporary age. Hamansutra clothing proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines.

Bekleidungswerke
Master tailor in the technical construction of clothing.

Available on QUICKSHOP.NYC

Photography Jan Frommel

THE LONE SOLDIER BY HAMANSUTRA
RTW 2022/2023

HAMANSUTRA’S Workwear line features US and German Army clothing from the 30s to 70s – the Holy Grail, like US Army Shirts, M-65 Jacket, Tote Bag, US Army Coverall, Type 1 Jacket in Denim Blue and so on. It could be described as “reexamined clothing to replicate original deadstock models” or, as I often quote, “Originals – Updated”. Designs that have had minor changes that bring them bang up to date for our contemporary age. Hamansutra clothing proudly bears Union Special Machines labels to showcase its exclusive manufacture on Union Special Machines.

Bekleidungswerke
Master tailor in the technical construction of clothing.

Available on QUICKSHOP.NYC

Photography Jan Frommel

RTW 2023 CAMPAIGN

  • 1
  • 2
TEXT

THE LONE SOLDIER

RTW 2022/2023
In the 1980s I was obsessed by the Lone Ranger cartoon series. For me, he was up there with the greatest Marvel heroes. My everything. I turned “The Lone Ranger” into “The Lone Soldier”. The name says it all. The only soldier who pours all his might into making his ideas become reality and protecting them – always alert for confrontation.

Photography
Florian Deventer

THE LONE SOLDIER

RTW 2022/2023
In the 1980s I was obsessed by the Lone Ranger cartoon series. For me, he was up there with the greatest Marvel heroes. My everything. I turned “The Lone Ranger” into “The Lone Soldier”. The name says it all. The only soldier who pours all his might into making his ideas become reality and protecting them – always alert for confrontation.

Photography
Florian Deventer

BAVARIAN PANTS

TEXT

Bavarian Pants from 1796 / Originals / Updated by hamansutra.

This is what Levi Strauss was probably wearing as a kid before he moved to the USA. All my patterns are tailored to modern body shapes and carefully modified. I always recommend buying 2 at once. Really durable, they make it so easy to pack a suitcase. White shirts, boots and denim. I’ve always been fascinated by basic clothing, clothes for life. Note that all my clothing comes with washing instructions. Labels made out of calf leather and Cooper Buttons from Paris. The denim was produced by an Italian textile weaver, transforming finest old cotton into new upcycled denim fabric. Our products are made by the best specialist manufacturers.

Made in Germany from Italian Denim and Created Exclusively on Union Special Machines.

Available on QUICKSHOP.NYC

Bavarian Pants from 1796 / Originals / Updated by hamansutra.

This is what Levi Strauss was probably wearing as a kid before he moved to the USA. All my patterns are tailored to modern body shapes and carefully modified. I always recommend buying 2 at once. Really durable, they make it so easy to pack a suitcase. White shirts, boots and denim. I’ve always been fascinated by basic clothing, clothes for life. Note that all my clothing comes with washing instructions. Labels made out of calf leather and Cooper Buttons from Paris. The denim was produced by an Italian textile weaver, transforming finest old cotton into new upcycled denim fabric. Our products are made by the best specialist manufacturers.

Made in Germany from Italian Denim and Created Exclusively on Union Special Machines.

Available on QUICKSHOP.NYC

QUOTES SOUVENIR

TEXT

You have to take the jpeg file to your desktop and print it yourself.

Remember:
„Advertising may not come cheap – but not advertising costs even more!“

hamansutra

You have to take the jpeg file to your desktop and print it yourself.

Remember:
„Advertising may not come cheap – but not advertising costs even more!“

hamansutra

20 YEARS OF SATURN

  • 1
  • 2
  • 3
TEXT

May I present Blu, one of the most famous TV characters in Europe! 20th anniversary of the costume design for the “Geiz ist Geil” (cheap is cool) campaign by the German consumer electronics retailer “Saturn”, featured in 3 different TV commercials. Designed and created exactly 20 years ago when I relocated from London to Munich. By far the most successful advertising character and campaign in Germany, broadcast throughout Europe. Loud and proud advertising that forced the media to sit up and take notice, creating scandal on an almost daily basis. From the designer’s point of view, that means I still hold the copyright to the characters – and I had to exercise it to block the commercials when they decided not to pay. My earnings were peanuts compared to the effect on the customer’s bottom line. But it wasn’t about money – it was about the principle of treating artists right. Like the royalty they are. In my early 20s, I won the court case before it had even got off the ground. The director thought she could treat people like that, but she decided she would rather pay up before I destroyed her reputation any further. My advertising character helped Mediamarkt Saturn to reach record total annual revenues of EUR 10 billion in just one year. EUR 80 billion from 2002-2010.

Now that’s royal.

May I present Blu, one of the most famous TV characters in Europe! 20th anniversary of the costume design for the “Geiz ist Geil” (cheap is cool) campaign by the German consumer electronics retailer “Saturn”, featured in 3 different TV commercials. Designed and created exactly 20 years ago when I relocated from London to Munich. By far the most successful advertising character and campaign in Germany, broadcast throughout Europe. Loud and proud advertising that forced the media to sit up and take notice, creating scandal on an almost daily basis. From the designer’s point of view, that means I still hold the copyright to the characters – and I had to exercise it to block the commercials when they decided not to pay. My earnings were peanuts compared to the effect on the customer’s bottom line. But it wasn’t about money – it was about the principle of treating artists right. Like the royalty they are. In my early 20s, I won the court case before it had even got off the ground. The director thought she could treat people like that, but she decided she would rather pay up before I destroyed her reputation any further. My advertising character helped Mediamarkt Saturn to reach record total annual revenues of EUR 10 billion in just one year. EUR 80 billion from 2002-2010.

Now that’s royal.