>> Released

«The more you travel, the smaller the world». Haman Alimardani is, the prototype of a cosmopolitan – of Persian origin, living in New York, having studied in London and spending his youth in Munich., Chinese Television has invited him to show how to design and produce, the «fastest jacket in the world», in Munich he has recently launched, his shoe CMYK- by Hamansutra,
«Created with love from New York, City, manufactured in Brazil».

What else did you expect?

LINKS
Julia Stegner Instagram

Text by Pictoplasma

“The Iranian artist, designer and DJ Haman Alimardani (b.1977) is the creative force behind the hamansutra fashion label. After graduating from Central Saint Martins, London, he worked in the theatre costume industry, and now sees the world as a stage for which he can provide the backdrop. For his participation in the Mobile Sessions project, he combines spandex body suits with surreal props to shape his vision of a futuristic body in metamorphosis.”

In july 2011 an article on hamansutra is published in (NOT A TOY), a collection of essays on radical character design in fashion and costume, edited by Vassilis Zidianakis of the Athens cultural organization ATOPOS. Essays by Ted Polhemus, Ginger Gregg Duggan, Judith Hoos Fox.

ABOUT
The volume is the world’s first comprehensive investigation into the growing influence of today’s character culture on contemporary fashion and costume design. It highlights an international scene of established designers such as Maison Martin Margiela, Gareth Pugh, Commes de Garcons.

the first fashion book dedicated to radical character design titled “Not A Toy”.

LINK
pictoplasma.com

DETAILS
350 pages, 18,4 × 22,3 cm / 7.24 × 8.78 in
hardcover, fully coloured
isbn 978-3-942245-02-9
49,50 EUR / 39.50 GBP / 60.00 USD

Berlin, Germany

a 32-page cmyk by hamansutra fashion lookbook.
The book (21 x 29,7cm / 11.7 x 17 inch) has been published in a limited edition of only 500. To date the book is available in selected art and design bookstores. If you require any further information or assistance, please contact us.

„Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes“ sagt der Designer Haman Alimardani über seine erste Schuhserie für sein Label hamansutra. Der Name CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle anderen Farben mischen lassen. In diesen Farben, sowie in klassischem weiß (die Farbe des Papiers), sind die hochwertigen und zeitlosen Schuhe aus Kalbsleder zu haben. Das Besondere sind die Schnürsenkel: an den Enden befinden sich Mini-Klinkenstecker, die eigentlich als Steckverbindungen von Musikgeräten dienen. Die männlichen und weiblichen Enden können ineinander gesteckt werden. Eine schöne Verbindung!

LINK
glamour.de

TEXT
Nina Meixner

Virgin – untouched clothing by hamansutra
Virgin. The first shirt waiting to be deflowered by its owner. It has been cunningly designed without a neck hole to put you in control of every cut. Don’t be shy. Get out your scissors and get to work.

Pattern
The shirt has only two seams and two darts. It is designed to feel like a second skin.

Men’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Women’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Colour
White

Fabric
100% cotton

Care instructions
Washable at 95 C . Can be bleached . Tumble dry at level 1 . Warm, not hot iron . Do not dry clean

LINK
virgin.hamansutra.com

COLOPHON
Fashion · hamansutra
Creative Director · Corinna Falusi
Art Director · Maite Albuquerque
Copywriter · Justin Via
Photographer · Charles Williamson
Make-Up · Joel Angel
Models · Marie LeClair · Alex Lugosi · Julia Johnson · Erin Gross · Lenka Dayrit · Samuel Sorrels
IT · Mr Y
English translation . Alison Moffat

A 24-page hamansutra Cazal Lookbook, self-published and distributed with letterpress printed covers.

The book was published in a limited edition of only 100. Lookbooks numbered and signed by hamansutra. To date the book is available exclusively here.

If you are a store owner and would like to carry hamansutra books and news please contact us.

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

ARTIFICIAL SKIN COLLECTION 2060

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

A twelve-page illustrated focusing on the route down the aisle. Over 5000 illustrated Published in Munich and currently available in New York.

The illustrated YES I WILL, including instructions on taking correct measurements, can be ordered from us. My award-winning graphic designer performed the task with bravour and passion.

Sign up for our exclusive emails with more info and special invitations.

Interviewed for Code Magazine Amsterdam, 2008
Printed in Germany

An overall is something inseparable, as the name implies – the upper and lower body are welded together. There’s nothing that feels more human.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his costumes.

Created with love in New York City – manufactured in Germany.

“a 20-page hamansutra Fashion Card Book”

The book has been published in a limited edition of only 500, To date the book was available in selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York.

2005

sold out

Contemporary Graphic Design by Taschen Books: Packing a powerful visual punch:

This compendium showcases the extraordinary cutting-edge work of 100 of the world’s important designers, (hamansutra included) will be inscened by Charlotte & Peter Fiell.
The list of entries includes: Jonathan Barnbrook, The Designers Republic, FUEL, De-Construct, Hideki Inaba, Kessels Kramer, Scott King, ME Company, M/M (Paris), Stefan Sagmeister, and Martin Woodtli.

Taschen Book ask for: Did I want to become a designer?
My primary school report for 1983 said “Keen on drawing.” My goal was always artistic freedom. Tolerance for the art, but strictness with its realization and completion. Do what you want, but do it properly. I transform my ideas into 3D objects, graphics, whatever. I don’t look to ready-made graphics for inspiration – usually too derivative. Like perfectly dressed people. No inspiration – because they’re slaves to the media. Taste is linked to knowledge. How can you have taste if you’ve never tasted? Design is emotion – proof that you live and breathe your design. I love the physical craft of creating. Taking a mistake, a chance element – a coffee stain, a dead fly – and weaving it into the design. Creators should take their experiments more seriously. Everything starts with a prototype. Now the baby has to learn to walk – and never stop learning.

Costume design for a video by singer Sonique, in cooperation with Design Liga Munich “Another World”, Cosmo Records Munich got awarded twice. The IF communication design award 2005 – GOLD and the animago award 2005 – SILVER.

594 x 841mm fold-out poster of hamansutra’s designs printed in CMYK.

[ Title ] Illustration “Fish Dress”, 2001 [ 1 – 5 ] Denis Pernath featuring hamansutra. Photographer: Denis Pernath, 2002. The phenomenon of graffiti can be divided into categories such as fan graffiti, scratch graffiti, prison graffiti, serial graffiti and many more. These techniques are used for fashion, portraits and graphic images. Illustrations can therefore be classified as a fourth basic form of graffiti [ 6 – 14 ] Costume designer & assistant at the Bavarian State Opera, Munich, Germany. “Recycling” of classic opera costumes, utilising my own fashion design production and styling. Photographer: Denis Pernath. Make-up: Deycke Heidorn [ 15 – 17 ] Figures [ 18 – 20 ] Vacuum masks, 1996 [ 21 – 26 ] Central St. Martin’s College, Major Project Womenswear. Photographer: Martin Slivka. Make-up: Natsumi Akatsuka, London 2001 [ 27 ] Cyborg [ 28 – 34 ] “Recycling” of classic opera costumes, utilising my own fashion design production and styling [ 35 – 40 ] Nike SCORPION Victory Monument. The world’s largest victory monument, located on Ernst-Reuter-Platz in Berlin, displaying the winners’ portraits on 3300 square meters of vertical surface. Team Posters 2002. A set of promotional posters depicting the winning teams from local tournaments in 9 cities across Germany. CI by Wieden Kennendy, Amsterdam, in co-operation with Less Rain, Berlin. Artwork by Ronzo and hamansutra, 2002 [ 41 ] Calligraphy [ 42 – 44 ] Design concept for costume figures [ 45 ] Central St. Martin’s College, Major Project Menswear, London 2001 [ 46 ] Crocodile sketch [ 47 ] Crocodile backpack [ 48 ] Crocodile backpack, front. Photographer: Martin Slivka, London 1999 [ 49 ] Crocodile skin transformations on human body [ 50 ] Label vest. Photographer: Martin Slivka, London 2001 [ 51 ] 3D Character, animated by Paul Sheppard, 1999 [ 52 – 53 ] Figure and shoe [ 54 ] Men’s shoe “Suratti” [ 55 – 56 ] Human transformations, 1996 [ 57 – 59 ] Costume designer at the London International Film School, 2002 [ 60 ] Vacuum glasses campaign, 1997 [ 61 ] Figure illustration [ 62 ] Design concept for a car: The car consists of two spheres. The outside sphere rotates, and the inside sphere is static for the passengers. Similarly, rotation around a single axis would be possible, e.g. an army tank. Munich 1997 [ 63 ] Sketchbook image, 1998 [ 64 ] Chesterfield sketchbook cover, 2001 [ 65 ] Male figure, 1999 [ 66 ] Robot doll illustrations [ 67 ] Accessories for men [ 68 ] Sketchbook CI [ 69 ] Parker [ 70 – 71 ] European chador-style [ 72 ] hamansutra Sticky Hero, 1996 [ 73 ] Illustration “Fish Dress”, side, 2001 [ 74 – 76 ] Cartoon Network Channel, “Flash for Cash” animation competition, 2001 [ 78 – 80 ] Kickz suit for the German basketball team, Photographer: Denis Pernath, 2003 [ 81 ] Styling for the opera [ 82 ] Hero “The Accessory Man”, 2001 [ 83 ] Boot illustration, 1996 [ 84 ] hamansutra Sticky Hero, 1995 [ 85 ] Sketchbook image [ 86 – 88 ] The Focus Concentrator [ 99 ] Collection illustration, 2004 [ 90 – 91 ] Central St. Martin’s College, Experiments, 2001 [ 92 ] Calligraphy [ 93 ] Figure constructions [ 94 – 98 ] Accessories, 1997 -1998 [ 99 ] Design concept for a Hoverboard, 1997 [ 100 ] Font in 3D [ 101 ] Rubber vest – back detail [ 102 ] hamansutra Sticky Heroes, London 2002

May I present Blu, one of the most famous TV characters in Europe! 20th anniversary of the costume design for the “Geiz ist Geil” (cheap is cool) campaign by the German consumer electronics retailer “Saturn”, featured in 3 different TV commercials. Designed and created exactly 20 years ago when I relocated from London to Munich. By far the most successful advertising character and campaign in Germany, broadcast throughout Europe. Loud and proud advertising that forced the media to sit up and take notice, creating scandal on an almost daily basis. From the designer’s point of view, that means I still hold the copyright to the characters – and I had to exercise it to block the commercials when they decided not to pay. My earnings were peanuts compared to the effect on the customer’s bottom line. But it wasn’t about money – it was about the principle of treating artists right. Like the royalty they are. In my early 20s, I won the court case before it had even got off the ground. The director thought she could treat people like that, but she decided she would rather pay up before I destroyed her reputation any further. My advertising character helped Mediamarkt Saturn to reach record total annual revenues of EUR 10 billion in just one year. EUR 80 billion from 2002-2010.

Now that’s royal.