LEE & WRANGLER . VFC . 2019

LEE & WRANGLER – A COMMON ENERGY UNIT FOR ITS PREMIUM LINES

As a tribute to Henry David Lee and Hudson Overall Company, we were invited to design and present a new design focus for target groups like department stores, denim specialists and apparel generalists, and including opportunities, key cities etc. Otherwise all is strictly confidential, top secret and a complete mystery. Our aim is to launch a global Lee and Wrangler Premium Line. We’ll see, and hopefully understand. When C.C Hudson (founder of Wrangler) was 20 and sewing overalls to make a living, he was in the same position as me; a factory went bust, and he snapped up the old sewing machines, rented a room over a grocery store and started to make overalls himself. Believe it or not, I have the exact same machines. Today they produce vintage and authentic clothing as they always have. Heavy duty clothing and old school truth.

LINK
vfc.com