DENIM BY HAMANSUTRA . LOOKBOOK

TEXT

Because perfection is protection.
created with love from New York City and handmade in Italy and Munich

A 32-page Denim by hamansutra fashion lookbook. The book has been published in a limited edition of only 500.

Enquiries
Place your order by sending us a email.

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

CREDIT
Photography
Detlef Schneider

Because perfection is protection.
created with love from New York City and handmade in Italy and Munich

A 32-page Denim by hamansutra fashion lookbook. The book has been published in a limited edition of only 500.

Enquiries
Place your order by sending us a email.

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

CREDIT
Photography
Detlef Schneider

NOT A TOY

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Text by Pictoplasma

“The Iranian artist, designer and DJ Haman Alimardani (b.1977) is the creative force behind the hamansutra fashion label. After graduating from Central Saint Martins, London, he worked in the theatre costume industry, and now sees the world as a stage for which he can provide the backdrop. For his participation in the Mobile Sessions project, he combines spandex body suits with surreal props to shape his vision of a futuristic body in metamorphosis.”

In july 2011 an article on hamansutra is published in (NOT A TOY), a collection of essays on radical character design in fashion and costume, edited by Vassilis Zidianakis of the Athens cultural organization ATOPOS. Essays by Ted Polhemus, Ginger Gregg Duggan, Judith Hoos Fox.

ABOUT
The volume is the world’s first comprehensive investigation into the growing influence of today’s character culture on contemporary fashion and costume design. It highlights an international scene of established designers such as Maison Martin Margiela, Gareth Pugh, Commes de Garcons.

the first fashion book dedicated to radical character design titled “Not A Toy”.

LINK
pictoplasma.com

DETAILS
350 pages, 18,4 × 22,3 cm / 7.24 × 8.78 in
hardcover, fully coloured
isbn 978-3-942245-02-9
49,50 EUR / 39.50 GBP / 60.00 USD

Berlin, Germany

Text by Pictoplasma

“The Iranian artist, designer and DJ Haman Alimardani (b.1977) is the creative force behind the hamansutra fashion label. After graduating from Central Saint Martins, London, he worked in the theatre costume industry, and now sees the world as a stage for which he can provide the backdrop. For his participation in the Mobile Sessions project, he combines spandex body suits with surreal props to shape his vision of a futuristic body in metamorphosis.”

In july 2011 an article on hamansutra is published in (NOT A TOY), a collection of essays on radical character design in fashion and costume, edited by Vassilis Zidianakis of the Athens cultural organization ATOPOS. Essays by Ted Polhemus, Ginger Gregg Duggan, Judith Hoos Fox.

ABOUT
The volume is the world’s first comprehensive investigation into the growing influence of today’s character culture on contemporary fashion and costume design. It highlights an international scene of established designers such as Maison Martin Margiela, Gareth Pugh, Commes de Garcons.

the first fashion book dedicated to radical character design titled “Not A Toy”.

LINK
pictoplasma.com

DETAILS
350 pages, 18,4 × 22,3 cm / 7.24 × 8.78 in
hardcover, fully coloured
isbn 978-3-942245-02-9
49,50 EUR / 39.50 GBP / 60.00 USD

Berlin, Germany

CMYK BY HAMANSUTRA . LOOKBOOK

TEXT

a 32-page cmyk by hamansutra fashion lookbook.
The book (21 x 29,7cm / 11.7 x 17 inch) has been published in a limited edition of only 500. To date the book is available in selected art and design bookstores. If you require any further information or assistance, please contact us.

a 32-page cmyk by hamansutra fashion lookbook.
The book (21 x 29,7cm / 11.7 x 17 inch) has been published in a limited edition of only 500. To date the book is available in selected art and design bookstores. If you require any further information or assistance, please contact us.

CAZAL LOOKBOOK . LIMITED EDITION

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A 24-page hamansutra Cazal Lookbook, self-published and distributed with letterpress printed covers.

The book was published in a limited edition of only 100. Lookbooks numbered and signed by hamansutra. To date the book is available exclusively here.

If you are a store owner and would like to carry hamansutra books and news please contact us.

A 24-page hamansutra Cazal Lookbook, self-published and distributed with letterpress printed covers.

The book was published in a limited edition of only 100. Lookbooks numbered and signed by hamansutra. To date the book is available exclusively here.

If you are a store owner and would like to carry hamansutra books and news please contact us.

ARTIFICIAL SKIN 2060 . LOOKBOOK

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BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

ARTIFICIAL SKIN COLLECTION 2060

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

ARTIFICIAL SKIN COLLECTION 2060

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

YES I WILL . ILLUSTRATED . 515 X 35 MM

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A twelve-page illustrated focusing on the route down the aisle. Over 5000 illustrated Published in Munich and currently available in New York.

The illustrated YES I WILL, including instructions on taking correct measurements, can be ordered from us. My award-winning graphic designer performed the task with bravour and passion.

Sign up for our exclusive emails with more info and special invitations.

Interviewed for Code Magazine Amsterdam, 2008
Printed in Germany

A twelve-page illustrated focusing on the route down the aisle. Over 5000 illustrated Published in Munich and currently available in New York.

The illustrated YES I WILL, including instructions on taking correct measurements, can be ordered from us. My award-winning graphic designer performed the task with bravour and passion.

Sign up for our exclusive emails with more info and special invitations.

Interviewed for Code Magazine Amsterdam, 2008
Printed in Germany

LOOKBOOK 213 X 110 MM

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“a 20-page hamansutra Fashion Card Book”

The book has been published in a limited edition of only 500, To date the book was available in selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York.

2005

sold out

“a 20-page hamansutra Fashion Card Book”

The book has been published in a limited edition of only 500, To date the book was available in selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York.

2005

sold out

Contemporary Graphic Design

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Contemporary Graphic Design by Taschen Books: Packing a powerful visual punch:

This compendium showcases the extraordinary cutting-edge work of 100 of the world’s important designers, (hamansutra included) will be inscened by Charlotte & Peter Fiell.
The list of entries includes: Jonathan Barnbrook, The Designers Republic, FUEL, De-Construct, Hideki Inaba, Kessels Kramer, Scott King, ME Company, M/M (Paris), Stefan Sagmeister, and Martin Woodtli.

Taschen Book ask for: Did I want to become a designer?
My primary school report for 1983 said “Keen on drawing.” My goal was always artistic freedom. Tolerance for the art, but strictness with its realization and completion. Do what you want, but do it properly. I transform my ideas into 3D objects, graphics, whatever. I don’t look to ready-made graphics for inspiration – usually too derivative. Like perfectly dressed people. No inspiration – because they’re slaves to the media. Taste is linked to knowledge. How can you have taste if you’ve never tasted? Design is emotion – proof that you live and breathe your design. I love the physical craft of creating. Taking a mistake, a chance element – a coffee stain, a dead fly – and weaving it into the design. Creators should take their experiments more seriously. Everything starts with a prototype. Now the baby has to learn to walk – and never stop learning.

Contemporary Graphic Design by Taschen Books: Packing a powerful visual punch:

This compendium showcases the extraordinary cutting-edge work of 100 of the world’s important designers, (hamansutra included) will be inscened by Charlotte & Peter Fiell.
The list of entries includes: Jonathan Barnbrook, The Designers Republic, FUEL, De-Construct, Hideki Inaba, Kessels Kramer, Scott King, ME Company, M/M (Paris), Stefan Sagmeister, and Martin Woodtli.

Taschen Book ask for: Did I want to become a designer?
My primary school report for 1983 said “Keen on drawing.” My goal was always artistic freedom. Tolerance for the art, but strictness with its realization and completion. Do what you want, but do it properly. I transform my ideas into 3D objects, graphics, whatever. I don’t look to ready-made graphics for inspiration – usually too derivative. Like perfectly dressed people. No inspiration – because they’re slaves to the media. Taste is linked to knowledge. How can you have taste if you’ve never tasted? Design is emotion – proof that you live and breathe your design. I love the physical craft of creating. Taking a mistake, a chance element – a coffee stain, a dead fly – and weaving it into the design. Creators should take their experiments more seriously. Everything starts with a prototype. Now the baby has to learn to walk – and never stop learning.

POSTER 594 X 841 MM

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594 x 841mm fold-out poster of hamansutra’s designs printed in CMYK.

[ Title ] Illustration “Fish Dress”, 2001 [ 1 – 5 ] Denis Pernath featuring hamansutra. Photographer: Denis Pernath, 2002. The phenomenon of graffiti can be divided into categories such as fan graffiti, scratch graffiti, prison graffiti, serial graffiti and many more. These techniques are used for fashion, portraits and graphic images. Illustrations can therefore be classified as a fourth basic form of graffiti [ 6 – 14 ] Costume designer & assistant at the Bavarian State Opera, Munich, Germany. “Recycling” of classic opera costumes, utilising my own fashion design production and styling. Photographer: Denis Pernath. Make-up: Deycke Heidorn [ 15 – 17 ] Figures [ 18 – 20 ] Vacuum masks, 1996 [ 21 – 26 ] Central St. Martin’s College, Major Project Womenswear. Photographer: Martin Slivka. Make-up: Natsumi Akatsuka, London 2001 [ 27 ] Cyborg [ 28 – 34 ] “Recycling” of classic opera costumes, utilising my own fashion design production and styling [ 35 – 40 ] Nike SCORPION Victory Monument. The world’s largest victory monument, located on Ernst-Reuter-Platz in Berlin, displaying the winners’ portraits on 3300 square meters of vertical surface. Team Posters 2002. A set of promotional posters depicting the winning teams from local tournaments in 9 cities across Germany. CI by Wieden Kennendy, Amsterdam, in co-operation with Less Rain, Berlin. Artwork by Ronzo and hamansutra, 2002 [ 41 ] Calligraphy [ 42 – 44 ] Design concept for costume figures [ 45 ] Central St. Martin’s College, Major Project Menswear, London 2001 [ 46 ] Crocodile sketch [ 47 ] Crocodile backpack [ 48 ] Crocodile backpack, front. Photographer: Martin Slivka, London 1999 [ 49 ] Crocodile skin transformations on human body [ 50 ] Label vest. Photographer: Martin Slivka, London 2001 [ 51 ] 3D Character, animated by Paul Sheppard, 1999 [ 52 – 53 ] Figure and shoe [ 54 ] Men’s shoe “Suratti” [ 55 – 56 ] Human transformations, 1996 [ 57 – 59 ] Costume designer at the London International Film School, 2002 [ 60 ] Vacuum glasses campaign, 1997 [ 61 ] Figure illustration [ 62 ] Design concept for a car: The car consists of two spheres. The outside sphere rotates, and the inside sphere is static for the passengers. Similarly, rotation around a single axis would be possible, e.g. an army tank. Munich 1997 [ 63 ] Sketchbook image, 1998 [ 64 ] Chesterfield sketchbook cover, 2001 [ 65 ] Male figure, 1999 [ 66 ] Robot doll illustrations [ 67 ] Accessories for men [ 68 ] Sketchbook CI [ 69 ] Parker [ 70 – 71 ] European chador-style [ 72 ] hamansutra Sticky Hero, 1996 [ 73 ] Illustration “Fish Dress”, side, 2001 [ 74 – 76 ] Cartoon Network Channel, “Flash for Cash” animation competition, 2001 [ 78 – 80 ] Kickz suit for the German basketball team, Photographer: Denis Pernath, 2003 [ 81 ] Styling for the opera [ 82 ] Hero “The Accessory Man”, 2001 [ 83 ] Boot illustration, 1996 [ 84 ] hamansutra Sticky Hero, 1995 [ 85 ] Sketchbook image [ 86 – 88 ] The Focus Concentrator [ 99 ] Collection illustration, 2004 [ 90 – 91 ] Central St. Martin’s College, Experiments, 2001 [ 92 ] Calligraphy [ 93 ] Figure constructions [ 94 – 98 ] Accessories, 1997 -1998 [ 99 ] Design concept for a Hoverboard, 1997 [ 100 ] Font in 3D [ 101 ] Rubber vest – back detail [ 102 ] hamansutra Sticky Heroes, London 2002

594 x 841mm fold-out poster of hamansutra’s designs printed in CMYK.

[ Title ] Illustration “Fish Dress”, 2001 [ 1 – 5 ] Denis Pernath featuring hamansutra. Photographer: Denis Pernath, 2002. The phenomenon of graffiti can be divided into categories such as fan graffiti, scratch graffiti, prison graffiti, serial graffiti and many more. These techniques are used for fashion, portraits and graphic images. Illustrations can therefore be classified as a fourth basic form of graffiti [ 6 – 14 ] Costume designer & assistant at the Bavarian State Opera, Munich, Germany. “Recycling” of classic opera costumes, utilising my own fashion design production and styling. Photographer: Denis Pernath. Make-up: Deycke Heidorn [ 15 – 17 ] Figures [ 18 – 20 ] Vacuum masks, 1996 [ 21 – 26 ] Central St. Martin’s College, Major Project Womenswear. Photographer: Martin Slivka. Make-up: Natsumi Akatsuka, London 2001 [ 27 ] Cyborg [ 28 – 34 ] “Recycling” of classic opera costumes, utilising my own fashion design production and styling [ 35 – 40 ] Nike SCORPION Victory Monument. The world’s largest victory monument, located on Ernst-Reuter-Platz in Berlin, displaying the winners’ portraits on 3300 square meters of vertical surface. Team Posters 2002. A set of promotional posters depicting the winning teams from local tournaments in 9 cities across Germany. CI by Wieden Kennendy, Amsterdam, in co-operation with Less Rain, Berlin. Artwork by Ronzo and hamansutra, 2002 [ 41 ] Calligraphy [ 42 – 44 ] Design concept for costume figures [ 45 ] Central St. Martin’s College, Major Project Menswear, London 2001 [ 46 ] Crocodile sketch [ 47 ] Crocodile backpack [ 48 ] Crocodile backpack, front. Photographer: Martin Slivka, London 1999 [ 49 ] Crocodile skin transformations on human body [ 50 ] Label vest. Photographer: Martin Slivka, London 2001 [ 51 ] 3D Character, animated by Paul Sheppard, 1999 [ 52 – 53 ] Figure and shoe [ 54 ] Men’s shoe “Suratti” [ 55 – 56 ] Human transformations, 1996 [ 57 – 59 ] Costume designer at the London International Film School, 2002 [ 60 ] Vacuum glasses campaign, 1997 [ 61 ] Figure illustration [ 62 ] Design concept for a car: The car consists of two spheres. The outside sphere rotates, and the inside sphere is static for the passengers. Similarly, rotation around a single axis would be possible, e.g. an army tank. Munich 1997 [ 63 ] Sketchbook image, 1998 [ 64 ] Chesterfield sketchbook cover, 2001 [ 65 ] Male figure, 1999 [ 66 ] Robot doll illustrations [ 67 ] Accessories for men [ 68 ] Sketchbook CI [ 69 ] Parker [ 70 – 71 ] European chador-style [ 72 ] hamansutra Sticky Hero, 1996 [ 73 ] Illustration “Fish Dress”, side, 2001 [ 74 – 76 ] Cartoon Network Channel, “Flash for Cash” animation competition, 2001 [ 78 – 80 ] Kickz suit for the German basketball team, Photographer: Denis Pernath, 2003 [ 81 ] Styling for the opera [ 82 ] Hero “The Accessory Man”, 2001 [ 83 ] Boot illustration, 1996 [ 84 ] hamansutra Sticky Hero, 1995 [ 85 ] Sketchbook image [ 86 – 88 ] The Focus Concentrator [ 99 ] Collection illustration, 2004 [ 90 – 91 ] Central St. Martin’s College, Experiments, 2001 [ 92 ] Calligraphy [ 93 ] Figure constructions [ 94 – 98 ] Accessories, 1997 -1998 [ 99 ] Design concept for a Hoverboard, 1997 [ 100 ] Font in 3D [ 101 ] Rubber vest – back detail [ 102 ] hamansutra Sticky Heroes, London 2002