QUICKSHOP.NYC

TEXT

QUICKSHOP.NYC

I am the founder of the “virtual New York online store” QUICKSHOP.NYC, which operates from Munich. My clothing brand – HAMANSUTRA, founded 1996 – makes jackets, pants and shirts inhouse, as authentic as 150 years ago. The HAMANSUTRA “clothing works“ is equipped with a formidable array of vintage sewing machines – battered, yet still going strong. I am its heart, as design director, (clothing) mechanic and master technical tailor. As well as clothing with brands from the US, Japan and Germany, my small-scale showroom with minimalist interior carries a selection of handmade shoes with special historical wooden nails in the soles, “Created with Love from New York City and Manufactured in Austria”. There are also accessories, freshly made cosmetics and chocolate. My motto is “No Savings – Only Quality”, because quality outlasts the biggest global trends, and quality is never on sale. My online store was inspired by my vision of the US Army, with soldiers holed up in 8 sqm containers sending drones into war which were controlled from somewhere or other in the world.

QUICKSHOP.NYC

I am the founder of the “virtual New York online store” QUICKSHOP.NYC, which operates from Munich. My clothing brand – HAMANSUTRA, founded 1996 – makes jackets, pants and shirts inhouse, as authentic as 150 years ago. The HAMANSUTRA “clothing works“ is equipped with a formidable array of vintage sewing machines – battered, yet still going strong. I am its heart, as design director, (clothing) mechanic and master technical tailor. As well as clothing with brands from the US, Japan and Germany, my small-scale showroom with minimalist interior carries a selection of handmade shoes with special historical wooden nails in the soles, “Created with Love from New York City and Manufactured in Austria”. There are also accessories, freshly made cosmetics and chocolate. My motto is “No Savings – Only Quality”, because quality outlasts the biggest global trends, and quality is never on sale. My online store was inspired by my vision of the US Army, with soldiers holed up in 8 sqm containers sending drones into war which were controlled from somewhere or other in the world.

LONG JOHN . INTERVIEW

TEXT

Meet The Person

This new episode of Meet the Person is with Haman Alimardani, founder of Hamansutra. Thanks for sharing your great denim story.

By Wouter Munnichs
long-john.nl/hamansutra

Meet The Person

This new episode of Meet the Person is with Haman Alimardani, founder of Hamansutra. Thanks for sharing your great denim story.

By Wouter Munnichs
long-john.nl/hamansutra

DENIM HUNTERS . INTERVIEW

TEXT

THE BUSINESS OF DENIM BY DENIM HUNTERS

How Hamansutra Made an Homage to Levi Strauss by Customising 501s

Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. Thomas Stege Bojer, founder of Denimhunters, met hamansutra at Bluezone in January 2019 where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.

LINK
vimeo.com/hamansutra/levistrauss

THE BUSINESS OF DENIM BY DENIM HUNTERS

How Hamansutra Made an Homage to Levi Strauss by Customising 501s

Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. Thomas Stege Bojer, founder of Denimhunters, met hamansutra at Bluezone in January 2019 where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.

LINK
vimeo.com/hamansutra/levistrauss

501 UPDATED BY HAMANSUTRA

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501 ORIGINAL UPDATED BY HAMANSUTRA

The Homage to Levi Strauss involves a 501 jeans design updated and customized by fashion designer hamansutra

available at QUICKSHOP.NYC

Levi’s turned 145 years old on 20th of May 2018.

I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and pants since I can remember.

Also as double denim, like a suit – a tradition in Texas. I and likeminded aficionados were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project.

And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. Here it is.

The „501 – Original/Updated“ by Hamansutra is limited to 100 pieces, which will be available only on QUICKSHOP.NYC or in our Showroom in Munich and at a price of Euro 349 with packaging.

501 ORIGINAL UPDATED BY HAMANSUTRA

The Homage to Levi Strauss involves a 501 jeans design updated and customized by fashion designer hamansutra

available at QUICKSHOP.NYC

Levi’s turned 145 years old on 20th of May 2018.

I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and pants since I can remember.

Also as double denim, like a suit – a tradition in Texas. I and likeminded aficionados were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project.

And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. Here it is.

The „501 – Original/Updated“ by Hamansutra is limited to 100 pieces, which will be available only on QUICKSHOP.NYC or in our Showroom in Munich and at a price of Euro 349 with packaging.

HOMAGE TO LEVI STRAUSS

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HOMAGE TO LEVI STRAUSS BY HAMANSUTRA . 2018

After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project. And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. We were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and jeans since I can remember. Also as double denim, like a suit – a tradition in Texas.

Bekleidungswerke
master tailor in the technical construction of clothing.

This shoot was made with love using analog photography Andrew Williams, SF, USA

© 100% hamansutra

HOMAGE TO LEVI STRAUSS BY HAMANSUTRA . 2018

After my research showed that no true homage was ever paid to Levi Strauss, I decided to launch my own project. And because Levi Strauss came from Bavaria, Germany, I thought it was fitting to incorporate the baby-blue diamonds of the Bavarian flag, in the screenprinted pocket linings and the packaging. I hereby present my own Homage to Levi Strauss with my private collection of LEVI’S with Rare Big E. We were already prowling flea markets in the 80s and 90s, seeking out the selvedge denim pants with the BIG E label, very aware of the value of what we found. For me, denim is nothing less than clothes for life, and I’ve been wearing Levi’s jackets and jeans since I can remember. Also as double denim, like a suit – a tradition in Texas.

Bekleidungswerke
master tailor in the technical construction of clothing.

This shoot was made with love using analog photography Andrew Williams, SF, USA

© 100% hamansutra

HAMANSUTRA AND POLTRONA FRAU

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ORDERING DENIM
Watch this space – you will shortly be able to order hamansutra’s exclusive Denim range.
Advance enquiries welcome! Place your order by sending us your size and desired garment style.

„Because perfection is protection“

created with love from New York City and handmade in Italy and Munich

About the Lookbook
A 32-page Denim by hamansutra fashion lookbook. The book has been published in a limited edition of only 500.
To date the book is available in selected art and design bookstores. If you require any further information
or assistance, please contact us.

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra
New York 2013

ORDERING DENIM
Watch this space – you will shortly be able to order hamansutra’s exclusive Denim range.
Advance enquiries welcome! Place your order by sending us your size and desired garment style.

„Because perfection is protection“

created with love from New York City and handmade in Italy and Munich

About the Lookbook
A 32-page Denim by hamansutra fashion lookbook. The book has been published in a limited edition of only 500.
To date the book is available in selected art and design bookstores. If you require any further information
or assistance, please contact us.

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra
New York 2013

BEKLEIDUNGSWERKE . TUESDAYS

TEXT

Behind this door is where the magic happens.

Tuesdays are appointment days
hamansutra‘s showroom is open in Munich’s Schwabing district and the location includes a further space known as “Bekleidungswerke“ (Clothing Workshop). We’ll take another look at the products in a few years. Great success comes from great support. Sorry, no super knock down bargain basement sale prices, because quality is never on sale. And holding a sale is nothing more or less than destroying a collection. One man – one machine. That’s why we call ourselves The Man Machines and listen to electro tracks. Every machine focuses on one detail, produces a product that is not open to discussion.

by appointments only
HAMANSUTRA, LLC
Hohenzollernstrasse 14 / RGB
80801 Munich
Germany

© 2019 HAMANSUTRA, LLC
NEW YORK . MUNICH

Behind this door is where the magic happens.

Tuesdays are appointment days
hamansutra‘s showroom is open in Munich’s Schwabing district and the location includes a further space known as “Bekleidungswerke“ (Clothing Workshop). We’ll take another look at the products in a few years. Great success comes from great support. Sorry, no super knock down bargain basement sale prices, because quality is never on sale. And holding a sale is nothing more or less than destroying a collection. One man – one machine. That’s why we call ourselves The Man Machines and listen to electro tracks. Every machine focuses on one detail, produces a product that is not open to discussion.

by appointments only
HAMANSUTRA, LLC
Hohenzollernstrasse 14 / RGB
80801 Munich
Germany

© 2019 HAMANSUTRA, LLC
NEW YORK . MUNICH

PROJECT MANAGER

TEXT

HAMANSUTRA Needs You!
Do you have a business management background and great contacts in the fashion/design industry?

Your duties:
– Acquisition and quotations
Win jobs, prepare quotations

– Negotiations and contracts
Customer contact – diplomatic, yet assertive
Negotiate fees, draw up and sign contracts

– Ideas and realization
Document ideas, source suitable producers and partners, plan and realize projects,
control budgets

– Public Relations & Media
All aspects of public relations, from newsletters to award entries and organizing trade show presence

Your skills:
– You have a deep understanding of creativity and can market it effectively
– You can effectively translate ideas into practice: brainstorming, writing sales profiles, conducting professional correspondence with producers, sponsors and collaboration partners
– You are skilled at establishing new leads and managing existing contacts
– You purposefully acquire sales, listings and contracts, and execute them successfully
– You are meticulous at preparing quotations, offers and contracts
– You are thoroughly familiar with all aspects of PR

HAMANSUTRA Needs You!
Do you have a business management background and great contacts in the fashion/design industry?

Your duties:
– Acquisition and quotations
Win jobs, prepare quotations

– Negotiations and contracts
Customer contact – diplomatic, yet assertive
Negotiate fees, draw up and sign contracts

– Ideas and realization
Document ideas, source suitable producers and partners, plan and realize projects,
control budgets

– Public Relations & Media
All aspects of public relations, from newsletters to award entries and organizing trade show presence

Your skills:
– You have a deep understanding of creativity and can market it effectively
– You can effectively translate ideas into practice: brainstorming, writing sales profiles, conducting professional correspondence with producers, sponsors and collaboration partners
– You are skilled at establishing new leads and managing existing contacts
– You purposefully acquire sales, listings and contracts, and execute them successfully
– You are meticulous at preparing quotations, offers and contracts
– You are thoroughly familiar with all aspects of PR

LEE & WRANGLER . VFC

TEXT

LEE & WRANGLER – A COMMON ENERGY UNIT FOR ITS PREMIUM LINES

As a tribute to Henry David Lee and Hudson Overall Company, we were invited to design and present a new design focus for target groups like department stores, denim specialists and apparel generalists, and including opportunities, key cities etc. Otherwise all is strictly confidential, top secret and a complete mystery. Our aim is to launch a global Lee and Wrangler Premium Line. We’ll see, and hopefully understand. When C.C Hudson (founder of Wrangler) was 20 and sewing overalls to make a living, he was in the same position as me; a factory went bust, and he snapped up the old sewing machines, rented a room over a grocery store and started to make overalls himself. Believe it or not, I have the exact same machines. Today they produce vintage and authentic clothing as they always have. Heavy duty clothing and old school truth.

LINK
vfc.com

LEE & WRANGLER – A COMMON ENERGY UNIT FOR ITS PREMIUM LINES

As a tribute to Henry David Lee and Hudson Overall Company, we were invited to design and present a new design focus for target groups like department stores, denim specialists and apparel generalists, and including opportunities, key cities etc. Otherwise all is strictly confidential, top secret and a complete mystery. Our aim is to launch a global Lee and Wrangler Premium Line. We’ll see, and hopefully understand. When C.C Hudson (founder of Wrangler) was 20 and sewing overalls to make a living, he was in the same position as me; a factory went bust, and he snapped up the old sewing machines, rented a room over a grocery store and started to make overalls himself. Believe it or not, I have the exact same machines. Today they produce vintage and authentic clothing as they always have. Heavy duty clothing and old school truth.

LINK
vfc.com

VIRGIL ABLOH . LVMH

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So it’s time to leave you a preview. Virgil Abloh’s Alphabet was designed and presented as a morning briefing. Each page is like a slap in the face. right, left, right, left…

LINK
us.louisvuitton.com

So it’s time to leave you a preview. Virgil Abloh’s Alphabet was designed and presented as a morning briefing. Each page is like a slap in the face. right, left, right, left…

LINK
us.louisvuitton.com

SKETCHBOOK . ARCHIVE

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ILLUSTRATIONS

Dare to fire ideas onto the page, as precise as a sharpshooter. Here are a few examples of my private, personal drawings from a variety of projects.

ILLUSTRATIONS

Dare to fire ideas onto the page, as precise as a sharpshooter. Here are a few examples of my private, personal drawings from a variety of projects.

MUNICH FABRIC START

TEXT

SPRING SUMMER 2020. DENIM FAIR WITH HAMANSUTRA on H6 | CATALYZER #B06

hamansutra‘s booth presentation at the Munich Fabric Start on January 29th and 30th 2019. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and the beautiful Candiani Denim. Hamansutra’s workshop live in the Catalyzer Hall for buyers, press and industry creatures.

LINK
munichfabricstart.com
candianidenim.it

SPRING SUMMER 2020. DENIM FAIR WITH HAMANSUTRA on H6 | CATALYZER #B06

hamansutra‘s booth presentation at the Munich Fabric Start on January 29th and 30th 2019. The location include a further space known as “Bekleidungswerke“ (Clothing Works) with old sewing machines and the beautiful Candiani Denim. Hamansutra’s workshop live in the Catalyzer Hall for buyers, press and industry creatures.

LINK
munichfabricstart.com
candianidenim.it

INSTAGRAMAZINE . PRINT IDEA

TEXT

LINK
instagram.com/hamansutra

How about a printed newspaper for Instagram?

What I mean is a kind of newspaper to bring a dose of reality to the digital take world. Every photo from an Instagram account costs EUR 1.49, the costs of printing out 1 photo by the account owner. The printed version can be used as PR for Instagram because, hey, there are people out there that never use social media. With 10,000 customers you could have the newspaper printed and send it out to customers by olde worlde mail or sell it in magazine stores. One day we’ll see and understand.

Talk to us.

LINK
instagram.com/hamansutra

How about a printed newspaper for Instagram?

What I mean is a kind of newspaper to bring a dose of reality to the digital take world. Every photo from an Instagram account costs EUR 1.49, the costs of printing out 1 photo by the account owner. The printed version can be used as PR for Instagram because, hey, there are people out there that never use social media. With 10,000 customers you could have the newspaper printed and send it out to customers by olde worlde mail or sell it in magazine stores. One day we’ll see and understand.

Talk to us.

CLAX BY HAMANSUTRA

TEXT

Yo welcome to my Planet Soul,

“The idea behind this workshop, which I call “Bekleidungswerke” or „clothing works“, is to create a manufacturing centre with old sewing machines. I’m at its heart, as the mechanic, the master tailor in the technical construction of clothing, and the Design Director.”

I like going to visit customers personally, because customers are like patients. I transport the products with my CLAX…

LINK
VIMEO.COM/HAMANSUTRA/CLAX

Yo welcome to my Planet Soul,

“The idea behind this workshop, which I call “Bekleidungswerke” or „clothing works“, is to create a manufacturing centre with old sewing machines. I’m at its heart, as the mechanic, the master tailor in the technical construction of clothing, and the Design Director.”

I like going to visit customers personally, because customers are like patients. I transport the products with my CLAX…

LINK
VIMEO.COM/HAMANSUTRA/CLAX

BOXING BOOTS BY HAMANSUTRA

TEXT

HISTORY
A shoe that was long in in the making. Based on old boxer boot styles, it became a shoe designed for situations where you need to be on your guard. The problem with boxer boots was always all those laces. So much time spent just on lacing up your boots. I wanted to keep the laces, but added a zipper as a core update. The classic laced style is retained, but the zipper allows you to be out of the dressing room and into the ring in an instant. This combination of laces and zipper is known as a “double safety unit” and originally came from the field of jet aviation. If an emergency occurs in aviation, nobody has time to fumble with laces. This is a really functional design that makes it easy to take your place promptly if there’s an alert. The laces adjust the fit of the shoe to the contours of your foot; once the shoe fits, you need only zip up or down to don and remove it. Couldn’t be faster. The zipper tab is detachable and replaceable for an added style detail. As with all Hamansutra shoes, we recommend using a boot jack to remove the boot. From 0-100 in 0.2 seconds. Available in 100% Black, suitable as a leisure shoe and for going out. Manufactured in Austria

Pre-Order Only

HISTORY
A shoe that was long in in the making. Based on old boxer boot styles, it became a shoe designed for situations where you need to be on your guard. The problem with boxer boots was always all those laces. So much time spent just on lacing up your boots. I wanted to keep the laces, but added a zipper as a core update. The classic laced style is retained, but the zipper allows you to be out of the dressing room and into the ring in an instant. This combination of laces and zipper is known as a “double safety unit” and originally came from the field of jet aviation. If an emergency occurs in aviation, nobody has time to fumble with laces. This is a really functional design that makes it easy to take your place promptly if there’s an alert. The laces adjust the fit of the shoe to the contours of your foot; once the shoe fits, you need only zip up or down to don and remove it. Couldn’t be faster. The zipper tab is detachable and replaceable for an added style detail. As with all Hamansutra shoes, we recommend using a boot jack to remove the boot. From 0-100 in 0.2 seconds. Available in 100% Black, suitable as a leisure shoe and for going out. Manufactured in Austria

Pre-Order Only

POLICE GERMANY . 1940’s SHOES

TEXT

POLICE GERMANY . 1940s SHOES BY HAMANSUTRA

available at QUICKSHOP.NYC

Way back in 2002 I had an important phone call from the German arms industry about designing new uniforms for the German police. It didn’t work out for various reasons, because I’d lived in London and had a mission there – but now in 2017, the new hand-crafted shoes for the police force are an ongoing thing. Just to show you how long some projects take to develop to maturity. 15 years later, this one is continuing smooth as you like. Back in the Second World War, uniforms were produced as bespoke tailoring for the mass market. I’m reviving this idea and this aim today as a passion of mine, and look forward to receiving orders. Today there are almost 400,000 police in Germany, civil servants of the state. No problem. Companies like Harley Davidson, Hugo Ferdinand Boss, Ferdinand Porsche, Thyssen, Krupp, Burberry, Robert Bosch only got started by producing for the arms industry. And the factories went up, converted into lofts today if they’re still standing.

Handmade Shoes with special historical wooden nails on the sole.

“Created with Love from New York City and Manufactured in Austria”

© 100% hamansutra

POLICE GERMANY . 1940s SHOES BY HAMANSUTRA

available at QUICKSHOP.NYC

Way back in 2002 I had an important phone call from the German arms industry about designing new uniforms for the German police. It didn’t work out for various reasons, because I’d lived in London and had a mission there – but now in 2017, the new hand-crafted shoes for the police force are an ongoing thing. Just to show you how long some projects take to develop to maturity. 15 years later, this one is continuing smooth as you like. Back in the Second World War, uniforms were produced as bespoke tailoring for the mass market. I’m reviving this idea and this aim today as a passion of mine, and look forward to receiving orders. Today there are almost 400,000 police in Germany, civil servants of the state. No problem. Companies like Harley Davidson, Hugo Ferdinand Boss, Ferdinand Porsche, Thyssen, Krupp, Burberry, Robert Bosch only got started by producing for the arms industry. And the factories went up, converted into lofts today if they’re still standing.

Handmade Shoes with special historical wooden nails on the sole.

“Created with Love from New York City and Manufactured in Austria”

© 100% hamansutra

ADIDAS . MEMORY OF JAM MASTER JAY

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IN MEMORY OF JAM MASTER JAY . 15TH REMEMBRANCE YEAR

There are no words. This Adidas Ultrastar Sneaker was originally launched as the Adidas Superstar in 1969 – and here it is in my redesign, with headphone cables as the laces. I used this lace idea for my first shoe collection, CMYK by hamansutra, in 2010. I designed the laces to fit any shoe in the world. And now it’s official: an idea that I’ve had for a long, long time has now become reality. For our Homie and Brother Jam Master Jay. Now the RUN DMC DJ has his own shoe with headphone laces – at long last. In the 90s I had special authorization to meet him at a DJ gig in Munich, with photo and autograph. Rest in Paradise Homie. (*1965 – 2002)

*This shoot was made with love and is not sponsored, endorsed or otherwise approved by the Adidas company or his estate.

IN MEMORY OF JAM MASTER JAY . 15TH REMEMBRANCE YEAR

There are no words. This Adidas Ultrastar Sneaker was originally launched as the Adidas Superstar in 1969 – and here it is in my redesign, with headphone cables as the laces. I used this lace idea for my first shoe collection, CMYK by hamansutra, in 2010. I designed the laces to fit any shoe in the world. And now it’s official: an idea that I’ve had for a long, long time has now become reality. For our Homie and Brother Jam Master Jay. Now the RUN DMC DJ has his own shoe with headphone laces – at long last. In the 90s I had special authorization to meet him at a DJ gig in Munich, with photo and autograph. Rest in Paradise Homie. (*1965 – 2002)

*This shoot was made with love and is not sponsored, endorsed or otherwise approved by the Adidas company or his estate.

NO SCANDAL, NO PRESS.

TEXT

Graffiti in Munich – Grassed up, jailed and reconciled

Alois Spies and Haman Alimardani were once bitterly opposed. A quarter of a century later, Germany’s first graffiti hunter and the ex-sprayer meet again.

Fashion designer and ex-sprayer Haman Alimardani aims to make a book out of the photos collected by Germany‘s first official graffiti hunter, Alois Spies.

–> We are looking for publishers interested in printing and selling the book.

LINK
Sueddeutsche-Zeitung/Haman-Alimardani

ABOUT
Süddeutsche Zeitung, founded 1945, also known as SZ, Germany’s largest broadsheet newspaper, publishes articles of international interest.

Credit
by Jasmin Siebert

© 100% hamansutra

Graffiti in Munich – Grassed up, jailed and reconciled

Alois Spies and Haman Alimardani were once bitterly opposed. A quarter of a century later, Germany’s first graffiti hunter and the ex-sprayer meet again.

Fashion designer and ex-sprayer Haman Alimardani aims to make a book out of the photos collected by Germany‘s first official graffiti hunter, Alois Spies.

–> We are looking for publishers interested in printing and selling the book.

LINK
Sueddeutsche-Zeitung/Haman-Alimardani

ABOUT
Süddeutsche Zeitung, founded 1945, also known as SZ, Germany’s largest broadsheet newspaper, publishes articles of international interest.

Credit
by Jasmin Siebert

© 100% hamansutra

NIKE x HAMANSUTRA x TINT STORE

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TINT STORE IN COOP WITH NIKE AND HAMANSUTRA

What started last year with an exhibition and lookbooks is now complete. May I present my Nike Marathon High Hell, Made with Love in Germany.

Hamansutra was booked as Coordinator & Sneaker Transformer for Tint Store Munich, with the involvement of 2 major companies – Nike and Red Bull. I was asked to curate the choice of artists. An incredible team and a great event.

TINT STORE IN COOP WITH NIKE AND HAMANSUTRA

What started last year with an exhibition and lookbooks is now complete. May I present my Nike Marathon High Hell, Made with Love in Germany.

Hamansutra was booked as Coordinator & Sneaker Transformer for Tint Store Munich, with the involvement of 2 major companies – Nike and Red Bull. I was asked to curate the choice of artists. An incredible team and a great event.

INFORMATION

TEXT

© 1996 HAMANSUTRA, LLC
NEW YORK . MUNICH

by appointments only
HAMANSUTRA, LLC
Hohenzollernstrasse 14 / RGB
80801 Munich
Germany

EMAIL
haman@hamansutra.com

Trademark and Copyright by hamansutra
The contents of this book/website and the objects and ideas it contains are owned by hamansutra and copyright protected.
Copies or reproduction in any form in whole or in part require express prior written permission of hamansutra.
© 100% hamansutra

remember: ‘‘don’t bite it, be inspired‘‘

Copyright von hamansutra
Sämtliche Inhalte dieses Buches/Websites und die darin vorkommenden Objekte und Ideen sind Eigentum von hamansutra und urheberrechtlich geschützt. Auszüge in jeglicher Form und jeglichem Umfang bedürfen ausdrücklicher vorheriger schriftlicher Genehmigung.
© 100% hamansutra

© hamansutra
このブックのコンテンツおよびここの表明されているアイディアはhamansutraに帰属するものであり、著作権保護の対象である。このブック全体、またはその一部を複製する場合、hamansutraの許可を書面上で受ける必要がある。
© 100% hamansutra

メッセージ:「不正利用ではなく、インスピレーションに」

© 1996 HAMANSUTRA, LLC
NEW YORK . MUNICH

by appointments only
HAMANSUTRA, LLC
Hohenzollernstrasse 14 / RGB
80801 Munich
Germany

EMAIL
haman@hamansutra.com

Trademark and Copyright by hamansutra
The contents of this book/website and the objects and ideas it contains are owned by hamansutra and copyright protected.
Copies or reproduction in any form in whole or in part require express prior written permission of hamansutra.
© 100% hamansutra

remember: ‘‘don’t bite it, be inspired‘‘

Copyright von hamansutra
Sämtliche Inhalte dieses Buches/Websites und die darin vorkommenden Objekte und Ideen sind Eigentum von hamansutra und urheberrechtlich geschützt. Auszüge in jeglicher Form und jeglichem Umfang bedürfen ausdrücklicher vorheriger schriftlicher Genehmigung.
© 100% hamansutra

© hamansutra
このブックのコンテンツおよびここの表明されているアイディアはhamansutraに帰属するものであり、著作権保護の対象である。このブック全体、またはその一部を複製する場合、hamansutraの許可を書面上で受ける必要がある。
© 100% hamansutra

メッセージ:「不正利用ではなく、インスピレーションに」

RADIO

TEXT

hit play now >> mixcloud.com/hamansutra

hit play now >> herewegonow.com/c/playlist

About hamansutra’s Radio Show with Claire Anderson (JazzFM London).
Rare interviews and remastered songs selected from his collection of videos and music, ready for your iPods. Try it out, and see how easy it is to use. download on djhamansutra.com. Mp3’s for all his lovely little hobbits around the planet…

The music hamansutra chooses is also the daily background to his work. Lovedreamsandhiphop is designed to trigger visions and inspirations, to heighten creativity and productivity – and to ignore the media, those spinners of lies with too little to do.

hamansutra says that music provides a strong creative pulse
”When you work on anything creative, music is a very important factor, because you can feel the vibrations for your inspirations in the music.”

hit play now >> mixcloud.com/hamansutra

hit play now >> herewegonow.com/c/playlist

About hamansutra’s Radio Show with Claire Anderson (JazzFM London).
Rare interviews and remastered songs selected from his collection of videos and music, ready for your iPods. Try it out, and see how easy it is to use. download on djhamansutra.com. Mp3’s for all his lovely little hobbits around the planet…

The music hamansutra chooses is also the daily background to his work. Lovedreamsandhiphop is designed to trigger visions and inspirations, to heighten creativity and productivity – and to ignore the media, those spinners of lies with too little to do.

hamansutra says that music provides a strong creative pulse
”When you work on anything creative, music is a very important factor, because you can feel the vibrations for your inspirations in the music.”

PRESS ARCHIVE II

TEXT

25 things you should know about hamansutra. He is featured and interviewed in the most nominated and Best Magazines.

what gift would you like to present to whom?
A menswear collection to Helmut Lang.

the most intoxicating fragrance?
A woman’s body.

what do you see when you look in the mirror?
A chameleon changing its colors.

25 things you should know about hamansutra. He is featured and interviewed in the most nominated and Best Magazines.

what gift would you like to present to whom?
A menswear collection to Helmut Lang.

the most intoxicating fragrance?
A woman’s body.

what do you see when you look in the mirror?
A chameleon changing its colors.

HISTORY

TEXT

(His) tory
My brand name is a mixture of India and Persia. Haman was the prime minister of the Persian king Ahasuerus, also known as Xerxes I, reigned 485–465 BC. The Sanskrit word Sutra means a joined thread and also instructions or discourse, as in the Kama Sutra (a discourse of instructions for sexual positions). I developed my own philosophy from my passion for instructions, and the endlessly changing positions in the game of fashion.

Hintergrund
Mein Markenname ist eine Mischung aus indischen und persischen Elementen. Haman war der Premierminister des persischen Königs Ahasverus, auch Xerxes genannt, der zwischen 485 – 465 v.Chr. herrschte. Sutra kommt aus dem Sanskrit und bedeutet einen Faden oder eine Kette sowie auch eine Anleitung oder Lehrtext (wie das Kamasutra, ein Lehrbuch für Sexualpraktiken). Ich habe meine eigene Unternehmenskultur aus meiner Leidenschaft für Weisungen und Anleitungen und für die sich unerschöpflich verändernden Spielzüge im Spiel der Mode.

背景
ブランド名は、インドとペルシャに起源をもつ。ハーマンは、紀元前485年から465年にペルシャを統治したアハシュエロス王(クルセクセス王としても知られる)に仕えた首相の名前。スートラは、サンスクリット語で糸の束、経典を意味し、たとえば体位についての教えであるカーマ・スートラでおなじみの言葉だ。経典や教えに対する情熱と、ファッションの変わり続ける側面から、独自の哲学をあみ出した。

(His) tory
My brand name is a mixture of India and Persia. Haman was the prime minister of the Persian king Ahasuerus, also known as Xerxes I, reigned 485–465 BC. The Sanskrit word Sutra means a joined thread and also instructions or discourse, as in the Kama Sutra (a discourse of instructions for sexual positions). I developed my own philosophy from my passion for instructions, and the endlessly changing positions in the game of fashion.

Hintergrund
Mein Markenname ist eine Mischung aus indischen und persischen Elementen. Haman war der Premierminister des persischen Königs Ahasverus, auch Xerxes genannt, der zwischen 485 – 465 v.Chr. herrschte. Sutra kommt aus dem Sanskrit und bedeutet einen Faden oder eine Kette sowie auch eine Anleitung oder Lehrtext (wie das Kamasutra, ein Lehrbuch für Sexualpraktiken). Ich habe meine eigene Unternehmenskultur aus meiner Leidenschaft für Weisungen und Anleitungen und für die sich unerschöpflich verändernden Spielzüge im Spiel der Mode.

背景
ブランド名は、インドとペルシャに起源をもつ。ハーマンは、紀元前485年から465年にペルシャを統治したアハシュエロス王(クルセクセス王としても知られる)に仕えた首相の名前。スートラは、サンスクリット語で糸の束、経典を意味し、たとえば体位についての教えであるカーマ・スートラでおなじみの言葉だ。経典や教えに対する情熱と、ファッションの変わり続ける側面から、独自の哲学をあみ出した。

BRAND

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TEXT

Founding my label
My label, hamansutra, was launched in 1996 and is based on a background of Indian and Persian elements. I laid the groundwork for hamansutra by printing thousands of stickers with portraits of me and my fellow writers on them and plastering them absolutely everywhere – and suddenly hamansutra came to life. I’d been a graffiti writer since 1989, but that kind of self-exposure was a calculated experiment. True graffiti writers have always been anonymous and unknown, and always will be, but our portrait stickers were more inspired by the football stickers you see in public places. They weren’t intended to represent street art; back then, authentic, bold self-projection was our real-life equivalent of today’s degenerate virtual Facebook world. By publishing our faces, we risked arrest by the task force set up to fight us. We were a great team. The first stickers were entitled “Helden der Grossstadt” (Big City Heroes). In 1999, when I was studying at Central Saint Martin’s College in London, I started to make systematic use of my CI for branding in my hamansutra label. It’s a hard slog these days for up-and-coming entrepreneurs to build a market; so many competitors, so much competition, and at the start at least, such small order volumes. Everything goes slowly. Labels like Hugo Boss, Harley Davidson, Porsche and Burberry had it easier when they started out; they quickly built a successful foundation for their development by manufacturing military products – uniforms and vehicles.

Founding my label
My label, hamansutra, was launched in 1996 and is based on a background of Indian and Persian elements. I laid the groundwork for hamansutra by printing thousands of stickers with portraits of me and my fellow writers on them and plastering them absolutely everywhere – and suddenly hamansutra came to life. I’d been a graffiti writer since 1989, but that kind of self-exposure was a calculated experiment. True graffiti writers have always been anonymous and unknown, and always will be, but our portrait stickers were more inspired by the football stickers you see in public places. They weren’t intended to represent street art; back then, authentic, bold self-projection was our real-life equivalent of today’s degenerate virtual Facebook world. By publishing our faces, we risked arrest by the task force set up to fight us. We were a great team. The first stickers were entitled “Helden der Grossstadt” (Big City Heroes). In 1999, when I was studying at Central Saint Martin’s College in London, I started to make systematic use of my CI for branding in my hamansutra label. It’s a hard slog these days for up-and-coming entrepreneurs to build a market; so many competitors, so much competition, and at the start at least, such small order volumes. Everything goes slowly. Labels like Hugo Boss, Harley Davidson, Porsche and Burberry had it easier when they started out; they quickly built a successful foundation for their development by manufacturing military products – uniforms and vehicles.

BIOGRAPHY

TEXT PDF

RESUME Haman Alimardani

Professional career
Fashion designer since 1996
1996: Launch of own „hamansutra“ labels in Munich
2004: Company launched at London Central St Martins College of Art and Design
2011 “hamansutra, LLC” registered as trademark in New York at United States Patent and Trademark Office (USPTO).

September 2008 – present, New York and Munich
hamansutra’s second shoe range CMYK launched globally in Fall/Winter 2015
Bread and Butter Berlin appoints Haman Alimardani as Creative Director (March 2015)
Lecturer at Akademie Mode Design (AMD), Munich fashion design academy (Sept 2014 – present)
Cazal Eyewear names Haman Alimardani Creative Partner (2013 – 2014)
hamansutra’s male / female RAW DENIM Line with Poltrona Frau (May 2013/14)
hamansutra’s first shoe range CMYK launched globally in Fall/Winter 2011/12
Lecturer at the Miami Ad School, New York (2011 – 2012)
Lecturer at the Parsons New School of Design, New York (August 2011)
Exhibition of hamansutra lookbook at Pablo’s Gallery (527 Canal Street, New York, NY 10013) (Nov 2008)
Exhibition of New York debut of hamansutra’s CAZAL Sunglasses Project at Pablo’s Birthday (November 2010);
a fashion celebration for and about fans of Cazal sun eyewear with personal support by Cari Zalloni
Exhibition at the fifth annual NY Art Book Fair, MoMA PS1, presenting my full range of fashion CI, focusing on graphic design (November 2010)

Move to New York; establishment and operation of hamansutra company in New York

2005 – 2008, Munich
Lectureships at Blocherer Schule (art and design college, Munich, 2005-2007), Miami Ad School (Hamburg, 2006) and Academy of Fashion and Design (AMD, Munich, 2006-2008).

Areas of focus:
Blocherer Schule: Visualization and Illustration
Miami Ad School, Hamburg: Lecture on Hardcore Fashion (2006)
AMD: Visualization

Professional activity during this period:
Appearance on Chinese TV in bid to design and produce the fastest jacket in the world
Freelance design projects with Porsche Design (men’s accessories)
Costume design for singer Amos (music video “I Can’t Stop My Feet”)
Publication of hamansutra fashion lookbook and distribution to selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York
Design of T-shirt collection for Xbox
Costume design for World Snowboard Tour

1999 – 2004, London
Study at Central St Martins College of Art and Design, London: Fashion Design with Marketing
Graduation in 2004 with a BA Hons in Fashion Design with Marketing, with final fashion show and exhibition of finalists‘ portfolios.

Professional activity during this period:
Design work for deepend, London (characters for computer games and 3D visualizations)
Design work for MTV (illustrator)
Design work for Nike (project Scorpions Team Posters)
Costume design for major project at London International Film School
Costume design for Jung von Matt (Hamburg), major German advertising agency, for TV and print campaign for international consumer electronics giant Saturn
Costume design for designliga (Munich), video for singer Sonique (video won gold in 2005 IF Communication Design Award)
Assistantships at Bavarian State Opera costume department, Tailoring Department of German military forces, Kostas Murkudis

Specialist interests in history of technology in fashion and history of functional clothing were intensified during and after the Central St Martins course.

1994 – 1998, Munich
Study of graphic design at Blocherer Schule
Graduation in 1998 with a Diplom in Graphic Design, grade 1.4

© 100% hamansutra

hamansutra
Haman Alimardani (hamansutra) was born in 1977 in Tehran, Iran. He grew up in New York and Munich and lived for long periods in Hamburg and London.

Alimardani began his artistic career as a DJ and graffiti artist. After initially studying graphic design in Munich, he completed a degree in fashion design in 2004 at the elite Central Saint Martins College of Art and Design in London.

Alimardani’s inexhaustible curiosity about fashion drew him to explore its every aspect during his studies. Powerful influences during this period were his time as an assistant to designer Kostas Murkudis (2002) and his internship in the Munich-based Clothing Department of the German Military Forces, where he learnt to appreciate the value of timeless design.

A further key stage in his development was his training in the costume department of the Bavarian State Opera in Munich (2003), where he worked on productions including Richard Wagner’s „Twilight of the Gods“, Handel’s „Saul“ and ballet pieces by Jacopo Godani. He gained experience in the theatre costume department – located in the former bedroom of King Ludwig – and the men’s and women’s tailoring departments before finally landing in the venerable shoe department. During this progress he not only familiarized himself with the skills of the trade necessary to fashion entire costumes from top to toe: he also began to explore the thin line between art and fashion, a line he has never left since that time.
„All the world’s a stage for me“, affirms Alimardani today, expressing his desire to provide an artistic backdrop for people as actors in the play of their own lives.

As a fashion designer under his own hamansutra label, he has worked for clients including Poltrona Frau, Kenzo, Mey,
Cazal Eyewear, Nike, Porsche, Microsoft, Jung von Matt etc.

Since 2003, Alimardani has been a guest speaker at design institutions including Parsons New School of Design in New York, and a lecturer at the Miami Ad School in Brooklyn.

Alimardani’s affinity to music – he is still a professional club DJ – is reflected in his tireless search for new routes in his design.

Haman Alimardani lives and works in Munich and New York.

hamansutra
Haman Alimardani wurde 1977 in Teheran, Iran, geboren. Er wuchs in New York und München auf und lebte längere Zeit in Hamburg und London.

Alimardani begann seine künstlerische Laufbahn als DJ und Graffiti-Writer. Er studierte zunächst Graphik-Design in München, um 2004 an der Elite-Universität Central Saint Martins in London sein Studium in Modedesign zu absolvieren.

Alimardanis unerschöpfliche Neugier ließ ihn in der Zeit seiner Ausbildung alle Facetten des Modedesigns ergründen. So wurde er nachhaltig geprägt durch die Zeit als Assistent von Modemacher Kostas Murkudis (2002) sowie durch seine Lehrzeit in der Münchner Militärschneiderei, in der er den Wert zeitloser Entwürfe zu schätzen und zu verinnerlichen lernte.

Als wichtigste Etappe seines bisherigen Werdegangs gilt jedoch die Ausbildung an der Bayerischen Staatsoper in München (2003). Dort arbeitete Alimardani an Produktionen wie Richard Wagners „Götterdämmerung“, Händels „Saul“ und Ballettstücken von Jacopo Godani. Er durchlief der Reihe nach die Repertoireschneiderei – die sich im ehemaligen Schlafzimmer König Ludwigs befand, die Herren- und Damenschneiderei sowie die Modisterei und landete schließlich in der altehrwürdigen Schuhmacherei. Auf seinem Weg lernte er nicht nur das nötige Handwerk zur Maßanfertigung ganzer Kostüme. Er bewegte sich auch erstmals auf dem schmalen Grat zwischen Kunst und Mode, den er seither nicht wieder verließ.

„Die ganze Welt ist eine Bühne für mich“, sagt Alimardani noch heute und offenbart seinen Anspruch, die Menschen – Darsteller ihres Lebens – kunstvoll in Szene zu setzen.

Als Modedesigner hat er unter seinem Label hamansutra bisher für Poltrona Frau, Kenzo, Mey, Cazal Eyewear, Nike, Porsche, Microsoft, Jung von Matt u.a. gearbeitet. Alimardanis Affinität zur Musik – bis heute legt er professionell in Clubs auf – spiegelt sich auf immer neuen Wegen in seinem Design wider.

Seit 2003 hält Alimardani in Designschulen wie der Parsons New School of Design in New York Vorträge und ist Dozent an der Miami Ad School in Brooklyn.

Alimardanis Affinität zur Musik – bis heute legt er professionell in Clubs auf – spiegelt sich auf immer neuen Wegen in seinem Design wider.

Haman Alimardani arbeitet und lebt in München und New York.

hamansutra
ハーマン・アリマルダニは、イランのテヘランで1977年に生まれた。ニューヨークとミュンヘンで育ち、ハンブルグやロンドンでも長い時間を過ごした。

DJ、そしてグラフィティのアーティストとして活動を始めたことがアリマルダニのアーティスティックなキャリアの出発点となった。ミュンヘンでグラフィクデザインを勉強し、ロンドンのセントラル・セント・マーチンズ・カレッジ・オブ・アート・アンド・デザインで2004年にファッション・デザインの学位をとった。

ファッションに対するあくなき好奇心によって、アリマルダニは、ファッションのあらゆる側面について探求した。当時、アリマルダニに大きな影響を及ぼしたのは、デザイナーであるコスタス・ムルクディスのアシスタントを務めたこと(2002年)、そしてミュンヘンでドイツ軍の制服部でインターンを務め、時代に流されないデザインの価値を知ったことだった。

その後、アリマルダニは、ミュンヘンのバーバリアン州立オペラの衣装部で訓練を受けた(2003年)。ここではワグナーの「神々の黄昏」、ヘンデルの「サウル」、ヤコポ・ゴダーニのバレー作品などを手がけ、ルートヴィッヒ王の寝室だった場所にあった劇場衣装部、女子と男子のテーラリング部で経験を積んだあと、最終的には靴の部門に異動した。この間、アリマルダニは、衣装の頭からつま先まで、ファッション業界における職業に必要なスキルを身につけるだけでなく、アートとファッションの間に薄いながらも存在する境界線について考え始めた。以来、アリマルダニ、それについて考え続けている。

「この世は僕にとって舞台なんだ」、アリマルダニは言う。自分の人生という舞台において、キャラクターを務める人々にアーティスティックな背景を提供したいのだそうだ。

アルマルダニは hamansutra レーベルのファッションデザイナーとして、これまでにポルトローナ・フラウ、ケンゾー、Mey、カザール、ナイキ、ポルシェ、マイクロソフト、ユング・フォン・マットなどといったクライアントと仕事をしてきた。

また、2003年からはニューヨークのパーソンズ美術大学でレクチャーを行い、ブルックリンのマイアミ広告学校で講師を務める。

ハーマン・アルマルダニはミュンヘンとニューヨークを拠点に活躍中。
hamansutra.com

RESUME Haman Alimardani

Professional career
Fashion designer since 1996
1996: Launch of own „hamansutra“ labels in Munich
2004: Company launched at London Central St Martins College of Art and Design
2011 “hamansutra, LLC” registered as trademark in New York at United States Patent and Trademark Office (USPTO).

September 2008 – present, New York and Munich
hamansutra’s second shoe range CMYK launched globally in Fall/Winter 2015
Bread and Butter Berlin appoints Haman Alimardani as Creative Director (March 2015)
Lecturer at Akademie Mode Design (AMD), Munich fashion design academy (Sept 2014 – present)
Cazal Eyewear names Haman Alimardani Creative Partner (2013 – 2014)
hamansutra’s male / female RAW DENIM Line with Poltrona Frau (May 2013/14)
hamansutra’s first shoe range CMYK launched globally in Fall/Winter 2011/12
Lecturer at the Miami Ad School, New York (2011 – 2012)
Lecturer at the Parsons New School of Design, New York (August 2011)
Exhibition of hamansutra lookbook at Pablo’s Gallery (527 Canal Street, New York, NY 10013) (Nov 2008)
Exhibition of New York debut of hamansutra’s CAZAL Sunglasses Project at Pablo’s Birthday (November 2010);
a fashion celebration for and about fans of Cazal sun eyewear with personal support by Cari Zalloni
Exhibition at the fifth annual NY Art Book Fair, MoMA PS1, presenting my full range of fashion CI, focusing on graphic design (November 2010)

Move to New York; establishment and operation of hamansutra company in New York

2005 – 2008, Munich
Lectureships at Blocherer Schule (art and design college, Munich, 2005-2007), Miami Ad School (Hamburg, 2006) and Academy of Fashion and Design (AMD, Munich, 2006-2008).

Areas of focus:
Blocherer Schule: Visualization and Illustration
Miami Ad School, Hamburg: Lecture on Hardcore Fashion (2006)
AMD: Visualization

Professional activity during this period:
Appearance on Chinese TV in bid to design and produce the fastest jacket in the world
Freelance design projects with Porsche Design (men’s accessories)
Costume design for singer Amos (music video “I Can’t Stop My Feet”)
Publication of hamansutra fashion lookbook and distribution to selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York
Design of T-shirt collection for Xbox
Costume design for World Snowboard Tour

1999 – 2004, London
Study at Central St Martins College of Art and Design, London: Fashion Design with Marketing
Graduation in 2004 with a BA Hons in Fashion Design with Marketing, with final fashion show and exhibition of finalists‘ portfolios.

Professional activity during this period:
Design work for deepend, London (characters for computer games and 3D visualizations)
Design work for MTV (illustrator)
Design work for Nike (project Scorpions Team Posters)
Costume design for major project at London International Film School
Costume design for Jung von Matt (Hamburg), major German advertising agency, for TV and print campaign for international consumer electronics giant Saturn
Costume design for designliga (Munich), video for singer Sonique (video won gold in 2005 IF Communication Design Award)
Assistantships at Bavarian State Opera costume department, Tailoring Department of German military forces, Kostas Murkudis

Specialist interests in history of technology in fashion and history of functional clothing were intensified during and after the Central St Martins course.

1994 – 1998, Munich
Study of graphic design at Blocherer Schule
Graduation in 1998 with a Diplom in Graphic Design, grade 1.4

© 100% hamansutra

hamansutra
Haman Alimardani (hamansutra) was born in 1977 in Tehran, Iran. He grew up in New York and Munich and lived for long periods in Hamburg and London.

Alimardani began his artistic career as a DJ and graffiti artist. After initially studying graphic design in Munich, he completed a degree in fashion design in 2004 at the elite Central Saint Martins College of Art and Design in London.

Alimardani’s inexhaustible curiosity about fashion drew him to explore its every aspect during his studies. Powerful influences during this period were his time as an assistant to designer Kostas Murkudis (2002) and his internship in the Munich-based Clothing Department of the German Military Forces, where he learnt to appreciate the value of timeless design.

A further key stage in his development was his training in the costume department of the Bavarian State Opera in Munich (2003), where he worked on productions including Richard Wagner’s „Twilight of the Gods“, Handel’s „Saul“ and ballet pieces by Jacopo Godani. He gained experience in the theatre costume department – located in the former bedroom of King Ludwig – and the men’s and women’s tailoring departments before finally landing in the venerable shoe department. During this progress he not only familiarized himself with the skills of the trade necessary to fashion entire costumes from top to toe: he also began to explore the thin line between art and fashion, a line he has never left since that time.
„All the world’s a stage for me“, affirms Alimardani today, expressing his desire to provide an artistic backdrop for people as actors in the play of their own lives.

As a fashion designer under his own hamansutra label, he has worked for clients including Poltrona Frau, Kenzo, Mey,
Cazal Eyewear, Nike, Porsche, Microsoft, Jung von Matt etc.

Since 2003, Alimardani has been a guest speaker at design institutions including Parsons New School of Design in New York, and a lecturer at the Miami Ad School in Brooklyn.

Alimardani’s affinity to music – he is still a professional club DJ – is reflected in his tireless search for new routes in his design.

Haman Alimardani lives and works in Munich and New York.

hamansutra
Haman Alimardani wurde 1977 in Teheran, Iran, geboren. Er wuchs in New York und München auf und lebte längere Zeit in Hamburg und London.

Alimardani begann seine künstlerische Laufbahn als DJ und Graffiti-Writer. Er studierte zunächst Graphik-Design in München, um 2004 an der Elite-Universität Central Saint Martins in London sein Studium in Modedesign zu absolvieren.

Alimardanis unerschöpfliche Neugier ließ ihn in der Zeit seiner Ausbildung alle Facetten des Modedesigns ergründen. So wurde er nachhaltig geprägt durch die Zeit als Assistent von Modemacher Kostas Murkudis (2002) sowie durch seine Lehrzeit in der Münchner Militärschneiderei, in der er den Wert zeitloser Entwürfe zu schätzen und zu verinnerlichen lernte.

Als wichtigste Etappe seines bisherigen Werdegangs gilt jedoch die Ausbildung an der Bayerischen Staatsoper in München (2003). Dort arbeitete Alimardani an Produktionen wie Richard Wagners „Götterdämmerung“, Händels „Saul“ und Ballettstücken von Jacopo Godani. Er durchlief der Reihe nach die Repertoireschneiderei – die sich im ehemaligen Schlafzimmer König Ludwigs befand, die Herren- und Damenschneiderei sowie die Modisterei und landete schließlich in der altehrwürdigen Schuhmacherei. Auf seinem Weg lernte er nicht nur das nötige Handwerk zur Maßanfertigung ganzer Kostüme. Er bewegte sich auch erstmals auf dem schmalen Grat zwischen Kunst und Mode, den er seither nicht wieder verließ.

„Die ganze Welt ist eine Bühne für mich“, sagt Alimardani noch heute und offenbart seinen Anspruch, die Menschen – Darsteller ihres Lebens – kunstvoll in Szene zu setzen.

Als Modedesigner hat er unter seinem Label hamansutra bisher für Poltrona Frau, Kenzo, Mey, Cazal Eyewear, Nike, Porsche, Microsoft, Jung von Matt u.a. gearbeitet. Alimardanis Affinität zur Musik – bis heute legt er professionell in Clubs auf – spiegelt sich auf immer neuen Wegen in seinem Design wider.

Seit 2003 hält Alimardani in Designschulen wie der Parsons New School of Design in New York Vorträge und ist Dozent an der Miami Ad School in Brooklyn.

Alimardanis Affinität zur Musik – bis heute legt er professionell in Clubs auf – spiegelt sich auf immer neuen Wegen in seinem Design wider.

Haman Alimardani arbeitet und lebt in München und New York.

hamansutra
ハーマン・アリマルダニは、イランのテヘランで1977年に生まれた。ニューヨークとミュンヘンで育ち、ハンブルグやロンドンでも長い時間を過ごした。

DJ、そしてグラフィティのアーティストとして活動を始めたことがアリマルダニのアーティスティックなキャリアの出発点となった。ミュンヘンでグラフィクデザインを勉強し、ロンドンのセントラル・セント・マーチンズ・カレッジ・オブ・アート・アンド・デザインで2004年にファッション・デザインの学位をとった。

ファッションに対するあくなき好奇心によって、アリマルダニは、ファッションのあらゆる側面について探求した。当時、アリマルダニに大きな影響を及ぼしたのは、デザイナーであるコスタス・ムルクディスのアシスタントを務めたこと(2002年)、そしてミュンヘンでドイツ軍の制服部でインターンを務め、時代に流されないデザインの価値を知ったことだった。

その後、アリマルダニは、ミュンヘンのバーバリアン州立オペラの衣装部で訓練を受けた(2003年)。ここではワグナーの「神々の黄昏」、ヘンデルの「サウル」、ヤコポ・ゴダーニのバレー作品などを手がけ、ルートヴィッヒ王の寝室だった場所にあった劇場衣装部、女子と男子のテーラリング部で経験を積んだあと、最終的には靴の部門に異動した。この間、アリマルダニは、衣装の頭からつま先まで、ファッション業界における職業に必要なスキルを身につけるだけでなく、アートとファッションの間に薄いながらも存在する境界線について考え始めた。以来、アリマルダニ、それについて考え続けている。

「この世は僕にとって舞台なんだ」、アリマルダニは言う。自分の人生という舞台において、キャラクターを務める人々にアーティスティックな背景を提供したいのだそうだ。

アルマルダニは hamansutra レーベルのファッションデザイナーとして、これまでにポルトローナ・フラウ、ケンゾー、Mey、カザール、ナイキ、ポルシェ、マイクロソフト、ユング・フォン・マットなどといったクライアントと仕事をしてきた。

また、2003年からはニューヨークのパーソンズ美術大学でレクチャーを行い、ブルックリンのマイアミ広告学校で講師を務める。

ハーマン・アルマルダニはミュンヘンとニューヨークを拠点に活躍中。
hamansutra.com

CMYK BY HAMANSUTRA . SHOES

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CMYK Shoe by hamansutra
The hamansutra think tank now expands with the launch of hamansutra high top shoes

Form
The shoe, a unisex design, has an aesthetic form reminiscent of classical ballet and dance shoes. It is made from quality cowskin leather, with featherlight heel and toe caps that fit closely to the foot like rugged tailor-made socks. The broad lacing and thin sole provide the flexibility and freedom required for acting and dance, yet the special material of the sole ensures that the shoe is suitable for all terrains and provides sufficient protection to prevent foot deformation in everyday wear.

Name
The name indicates a nod to the roots of fashion designer Haman Alimardani, who began his promising career in the field of graphic design. CMYK stands for the four basic colors of Cyan, Magenta, Yellow and Key (black), used in printing as the basis of all colors. The shoe will be produced in these four shades plus white – as the basic color of paper. „My shoes are to the world as paint is to a picture. I view myself not only as their designer, but also as the creator of a body which constantly rearranges itself from dancing atoms.“

Shoe
Ultra-supple, comfortable sock-like shoe, based on traditional dancers‘ shoes. Available in all colors, suitable as a leisure shoe and for going out.

Photography
Mierswa Kluska

CMYK Shoe by hamansutra
The hamansutra think tank now expands with the launch of hamansutra high top shoes

Form
The shoe, a unisex design, has an aesthetic form reminiscent of classical ballet and dance shoes. It is made from quality cowskin leather, with featherlight heel and toe caps that fit closely to the foot like rugged tailor-made socks. The broad lacing and thin sole provide the flexibility and freedom required for acting and dance, yet the special material of the sole ensures that the shoe is suitable for all terrains and provides sufficient protection to prevent foot deformation in everyday wear.

Name
The name indicates a nod to the roots of fashion designer Haman Alimardani, who began his promising career in the field of graphic design. CMYK stands for the four basic colors of Cyan, Magenta, Yellow and Key (black), used in printing as the basis of all colors. The shoe will be produced in these four shades plus white – as the basic color of paper. „My shoes are to the world as paint is to a picture. I view myself not only as their designer, but also as the creator of a body which constantly rearranges itself from dancing atoms.“

Shoe
Ultra-supple, comfortable sock-like shoe, based on traditional dancers‘ shoes. Available in all colors, suitable as a leisure shoe and for going out.

Photography
Mierswa Kluska

CMYK BY HAMANSUTRA 2ND EDITION

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LOVELETTER

the hamansutra think tank now expands with the launch of hamansutra high top shoes, designed to be independent of fashion seasons. They are timeless. creator haman alimardani is a fashion designer, graphic artist and dj. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. the CMYK is a go-anywhere shoe that takes you from dance studio or stage to club and city. hamansutra’s message is „My shoes are to the world as paint is to a picture.“

created with love from new york city, manufactured in brazil.
© 100% hamansutra

Photography
Andrew Williams

LOVELETTER

the hamansutra think tank now expands with the launch of hamansutra high top shoes, designed to be independent of fashion seasons. They are timeless. creator haman alimardani is a fashion designer, graphic artist and dj. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. the CMYK is a go-anywhere shoe that takes you from dance studio or stage to club and city. hamansutra’s message is „My shoes are to the world as paint is to a picture.“

created with love from new york city, manufactured in brazil.
© 100% hamansutra

Photography
Andrew Williams

FORM MAGAZINE 260 . INTERVIEW

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Also new at BBB is its creative director, Haman Alimardani, founder of the fashion label Hamansutra (↗ form 254, p. 44), who during a two-month stint as part of the BBB team completely revamped its visual identity. We talked to him about the fair, his work and the new concept.

What did your work as the BBB’s creative director actually entail?
First, it was about a new campaign and the marketing needed to get the company back on its feet and restore its self-confidence. Because the BBB suffered such serious setbacks last year, it was good to be able to work with a new team whose members were all highly motivated. There was no room for the sceptics and waverers who used to be there. The creative director is the one with the most responsibility after the owner, so I could have a hand in a lot of other things as well. The most important thing was to win other people’s confidence so that they let you get on with your job.

Have you ever been an exhibitor at BBB yourself?
I had a definite acceptance for my first Hamansutra stand in January 2015 but then BBB became insolvent. I and many others had invested a deal of energy and funds but if you work on timeless products, the cancellation was not so bad. The new BBB is taking place as a start-up from 7 to 9 July 2015 and I am planning on being there with a stand, come what may. Although as an emotional designer and artist, one is often knocked by the large fairs – be it positively or negatively – it is important to be there. Because if you are not at the fair as a visitor or a brand, then you simply don’t exist.

How did the collaboration come about?
After BBB dismissed the previous creative director, a good old friend of mine, Alexander Kernlinger, phoned me. He has been working in the fashion business and for BBB for over 10 years. His call sounded like one you make when a criminal has broken into the house and you immediately call the police: “Can you come to Berlin quickly and design a campaign? It’s got to be crazy and futuristic!” I would have hung up but I wanted to know more immediately and wanted to discuss my fee.

What is different to previous fairs?
The forthcoming BBB is certain to be more personal than previous fairs and none of the brands can decide who their stand will be next to. It will be a playground where new and old generations will meet and get to know one another in a different way. There are lots of talented designers, however, many are going under because the fashion industry is so tough. This has to be changed. Hardworking people also deserve to have a stand. You mustn’t forget that the new BBB is still growing like a living organism and only works if all the brands pull together and purchase stands. This time, entry is free. Before, it cost a legendary 500 euros and the first million was soon made. The prices per square metre are also much better value in July 2015.

What concept did you follow?
That’s easy, because actually there is none – except a very distinctive corporate identity that we hope will inspire others. I insist on my creative licence as an artist in every project. My personal goal has always been to combine tolerance with rigorous organisation and serious action. Only then can new works come about. It is up to the brands to invent the kind of concept they would like the fair to have. In April we had a workshop at Tempelhof in Berlin with all our existing and new customers. The brands realised that they were going to be intellectually challenged. There are always some who are so blinkered that they simply cannot handle the freedom that the absence of a concept offers. They want someone else to jump first and only then will they follow. It really is priceless.

What is the BBB’s new identity intended to communicate?
Bread and Butter Berlin is back! Before the new identity was fi nished, I ran it through the “classic cleaning lady test”. I pasted a sketch of the campaign alongside lots of other campaigns on the street and discovered that the only thing that sticks when you walk past is a big fat “B” – a big fat “B” that is much stronger in terms of attention than any word starting on the letter “B”. There are lots of self-pitying tales of how its insolvency tore the company apart. What I did was to rationalise all those emotive stories and turn them into a poster – an extravagant A0 screen print made with love in Berlin.

 
You come from both worlds, graphic design and fashion design. What influence does this have on your work?
I have always worked eclectically and have taught myself a lot of things. This influence was perfect for this job: graphics for fashion design. I have created a fresh look for a fair at which the most renowned fashion brands are presented, above all, in the area of denim. Because graphic realisation is so very important for products, I have been able to get even more involved. Making a slight exaggeration: the product does 10 per cent of the work and the marketing 90 per cent. And the same is true for my Hamansutra label.

Also new at BBB is its creative director, Haman Alimardani, founder of the fashion label Hamansutra (↗ form 254, p. 44), who during a two-month stint as part of the BBB team completely revamped its visual identity. We talked to him about the fair, his work and the new concept.

What did your work as the BBB’s creative director actually entail?
First, it was about a new campaign and the marketing needed to get the company back on its feet and restore its self-confidence. Because the BBB suffered such serious setbacks last year, it was good to be able to work with a new team whose members were all highly motivated. There was no room for the sceptics and waverers who used to be there. The creative director is the one with the most responsibility after the owner, so I could have a hand in a lot of other things as well. The most important thing was to win other people’s confidence so that they let you get on with your job.

Have you ever been an exhibitor at BBB yourself?
I had a definite acceptance for my first Hamansutra stand in January 2015 but then BBB became insolvent. I and many others had invested a deal of energy and funds but if you work on timeless products, the cancellation was not so bad. The new BBB is taking place as a start-up from 7 to 9 July 2015 and I am planning on being there with a stand, come what may. Although as an emotional designer and artist, one is often knocked by the large fairs – be it positively or negatively – it is important to be there. Because if you are not at the fair as a visitor or a brand, then you simply don’t exist.

How did the collaboration come about?
After BBB dismissed the previous creative director, a good old friend of mine, Alexander Kernlinger, phoned me. He has been working in the fashion business and for BBB for over 10 years. His call sounded like one you make when a criminal has broken into the house and you immediately call the police: “Can you come to Berlin quickly and design a campaign? It’s got to be crazy and futuristic!” I would have hung up but I wanted to know more immediately and wanted to discuss my fee.

What is different to previous fairs?
The forthcoming BBB is certain to be more personal than previous fairs and none of the brands can decide who their stand will be next to. It will be a playground where new and old generations will meet and get to know one another in a different way. There are lots of talented designers, however, many are going under because the fashion industry is so tough. This has to be changed. Hardworking people also deserve to have a stand. You mustn’t forget that the new BBB is still growing like a living organism and only works if all the brands pull together and purchase stands. This time, entry is free. Before, it cost a legendary 500 euros and the first million was soon made. The prices per square metre are also much better value in July 2015.

What concept did you follow?
That’s easy, because actually there is none – except a very distinctive corporate identity that we hope will inspire others. I insist on my creative licence as an artist in every project. My personal goal has always been to combine tolerance with rigorous organisation and serious action. Only then can new works come about. It is up to the brands to invent the kind of concept they would like the fair to have. In April we had a workshop at Tempelhof in Berlin with all our existing and new customers. The brands realised that they were going to be intellectually challenged. There are always some who are so blinkered that they simply cannot handle the freedom that the absence of a concept offers. They want someone else to jump first and only then will they follow. It really is priceless.

What is the BBB’s new identity intended to communicate?
Bread and Butter Berlin is back! Before the new identity was fi nished, I ran it through the “classic cleaning lady test”. I pasted a sketch of the campaign alongside lots of other campaigns on the street and discovered that the only thing that sticks when you walk past is a big fat “B” – a big fat “B” that is much stronger in terms of attention than any word starting on the letter “B”. There are lots of self-pitying tales of how its insolvency tore the company apart. What I did was to rationalise all those emotive stories and turn them into a poster – an extravagant A0 screen print made with love in Berlin.

 
You come from both worlds, graphic design and fashion design. What influence does this have on your work?
I have always worked eclectically and have taught myself a lot of things. This influence was perfect for this job: graphics for fashion design. I have created a fresh look for a fair at which the most renowned fashion brands are presented, above all, in the area of denim. Because graphic realisation is so very important for products, I have been able to get even more involved. Making a slight exaggeration: the product does 10 per cent of the work and the marketing 90 per cent. And the same is true for my Hamansutra label.

FORM MAGAZINE 254 . INTERVIEW

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form 254

Like a Phantom – The Designer Haman Alimardani
Hamansutra: a name that sounds strange, yet has a familiar ring. The assonance is, of course, intentional, intended to make us think of Kamasutra, the poetry of desire. Although “sutra” is the Sanskrit word for “textbook”, the literal meaning is “thread”, making it a very apt name for a fashion label.

BUY MAGAZINE

WEB
form.de/en

form 254

Like a Phantom – The Designer Haman Alimardani
Hamansutra: a name that sounds strange, yet has a familiar ring. The assonance is, of course, intentional, intended to make us think of Kamasutra, the poetry of desire. Although “sutra” is the Sanskrit word for “textbook”, the literal meaning is “thread”, making it a very apt name for a fashion label.

BUY MAGAZINE

WEB
form.de/en

CMYK BY HAMANSUTRA 1st EDITION

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hamansutra’s first shoe range CMYK launches globally in spring/summer 2011/2012. creator haman alimardani is a new york-based avantgarde fashion designer, graphic artist and internationally acclaimed dj. CMYK stands for the four basic print and graphic colors of cyan, magenta, yellow and key (black), complemented by versatile white. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. unique laces tipped with stereo mini-jacks reference hamansutra’s hallmark: a communication-based fusion of fashion and music. the CMYK is a go- anywhere shoe that takes you from dance studio or stage to club and city.

hamansutra’s message is “my shoes are to the world as paint is to a picture.”

»created with love from new york city, manufactured in brazil.«

hamansutra’s first shoe range CMYK launches globally in spring/summer 2011/2012. creator haman alimardani is a new york-based avantgarde fashion designer, graphic artist and internationally acclaimed dj. CMYK stands for the four basic print and graphic colors of cyan, magenta, yellow and key (black), complemented by versatile white. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. unique laces tipped with stereo mini-jacks reference hamansutra’s hallmark: a communication-based fusion of fashion and music. the CMYK is a go- anywhere shoe that takes you from dance studio or stage to club and city.

hamansutra’s message is “my shoes are to the world as paint is to a picture.”

»created with love from new york city, manufactured in brazil.«

HAMANSUTRA POSTERS IN ADK BERLIN

TEXT

HAMANSUTRA POSTER COLLECTION IN ADK BERLIN ARCHIVE
Hamansutra’s imagination and passion know no bounds – and neither does his graphic design work. A limited run of posters created by Hamansutra with other designers are now on display in the Berlin Academy of Arts (ADK) Archive as limited original screenprints and offset prints. It’s a great honour. Thank you, ADK Berlin.

About ADK
The Akademie der Künste (Academy of Arts)
The Berlin Akademie der Künste, founded in 1696, is one of the oldest cultural institutes in Europe. It is an international community of artists and has a current total of 400 members in its six Sections (Visual Arts, Architecture, Music, Literature, Performing Arts, Film and Media Art).

In December 2015 the ADK archives went online for browsers and researchers at archiv.adk.de

Academy address
Akademie der Künste, Archiv
Luisenstr. 60
10117 Berlin
Tel. +49(0)30 200 57- 4040

LINK
adk.de

HAMANSUTRA POSTER COLLECTION IN ADK BERLIN ARCHIVE
Hamansutra’s imagination and passion know no bounds – and neither does his graphic design work. A limited run of posters created by Hamansutra with other designers are now on display in the Berlin Academy of Arts (ADK) Archive as limited original screenprints and offset prints. It’s a great honour. Thank you, ADK Berlin.

About ADK
The Akademie der Künste (Academy of Arts)
The Berlin Akademie der Künste, founded in 1696, is one of the oldest cultural institutes in Europe. It is an international community of artists and has a current total of 400 members in its six Sections (Visual Arts, Architecture, Music, Literature, Performing Arts, Film and Media Art).

In December 2015 the ADK archives went online for browsers and researchers at archiv.adk.de

Academy address
Akademie der Künste, Archiv
Luisenstr. 60
10117 Berlin
Tel. +49(0)30 200 57- 4040

LINK
adk.de

STABILO x HAMANSUTRA WORKSHOP

TEXT

Schwan-STABILO . HAMANSUTRA WORKSHOP . GERMANY . 2016

Thanks for having me! Hamansutra is happy to accept the invitation from iconic global brand Schwan-STABILO, producer of writing utensils and cosmetics with a long and rich tradition. I will be holding a workshop with young students.

LINK
stabilo.com

Schwan-STABILO . HAMANSUTRA WORKSHOP . GERMANY . 2016

Thanks for having me! Hamansutra is happy to accept the invitation from iconic global brand Schwan-STABILO, producer of writing utensils and cosmetics with a long and rich tradition. I will be holding a workshop with young students.

LINK
stabilo.com

MODELISM III

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MADE WITH PANIK IN NEW YORK DIZZY

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Edwin Bethea . Erin Gross . Maddie James . James Gripper . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra

New York 2014

MADE WITH PANIK IN NEW YORK DIZZY

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Edwin Bethea . Erin Gross . Maddie James . James Gripper . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra

New York 2014

MODELISM II

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MADE WITH PANIK IN NEW YORK DIZZY

“I was sitting on the corner just a wasting my time, When I realized I was the king of the style”

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York. hamansutra reports on what he’s seen on the streets of New York, going up to people and giving them an on-the-spot cutting edge style boost.

Whatever they were wearing, styling tips like CMYK Shoes, hamansutra Denim pants and jackets and Cazal* eyewear gave them the feeling of being inside the heartbeat of the city. No more experiments, no more phases – time to be serious and get down to work.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Maddie James . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

MADE WITH PANIK IN NEW YORK DIZZY

“I was sitting on the corner just a wasting my time, When I realized I was the king of the style”

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York. hamansutra reports on what he’s seen on the streets of New York, going up to people and giving them an on-the-spot cutting edge style boost.

Whatever they were wearing, styling tips like CMYK Shoes, hamansutra Denim pants and jackets and Cazal* eyewear gave them the feeling of being inside the heartbeat of the city. No more experiments, no more phases – time to be serious and get down to work.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Maddie James . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

PRESS ARCHIVE I

TEXT

To all editors and journalists seeking interesting features and editorials, please get in touch – we look forward to collaborations.

To all editors and journalists seeking interesting features and editorials, please get in touch – we look forward to collaborations.

MODELISM . MUSIC BY EGYPTIAN LOVER

TEXT

a fashion inspiration by hamansutra
A short film that turns the spotlight on a fashion designer and photographer on the streets of New York seeking models that have the extra motivation lacked by agency models. Model agencies are quick to send out setcards and websites for models that turn out to be very different – or don’t even exist.

Photographer and I will rove from downtown to Upper East Side and include you in our deepest thoughts with voiceovers and subtitles. Welcome to “Modelism”!

LINK
vimeo.com/hamansutra/modelism

CREDITS
Fashion Designer . hamansutra
Music . The Egyptian Lover (Greg Broussard)
Featuring . Claire Anderson
Cinematography . Atsushi Nishijima
Editor . Uli Schoen
Intro Animation . Flin
Recording Studio . Jan Krause and 58Beats
Motion Graphics Color Grading . Jacub Moravek . Studio Seidel
Translation . Alison Moffat
Street Cast . Maddie James, Ashley Arico, Erin Schumaker, Heather Jones, Danielle Black, Caroline Collins, Nicky Jackson, Amelie Alkan.

Location at hamansutra studio, New York 2010

© 100% hamansutra

ITUNES . The Egyptian Lover

a fashion inspiration by hamansutra
A short film that turns the spotlight on a fashion designer and photographer on the streets of New York seeking models that have the extra motivation lacked by agency models. Model agencies are quick to send out setcards and websites for models that turn out to be very different – or don’t even exist.

Photographer and I will rove from downtown to Upper East Side and include you in our deepest thoughts with voiceovers and subtitles. Welcome to “Modelism”!

LINK
vimeo.com/hamansutra/modelism

CREDITS
Fashion Designer . hamansutra
Music . The Egyptian Lover (Greg Broussard)
Featuring . Claire Anderson
Cinematography . Atsushi Nishijima
Editor . Uli Schoen
Intro Animation . Flin
Recording Studio . Jan Krause and 58Beats
Motion Graphics Color Grading . Jacub Moravek . Studio Seidel
Translation . Alison Moffat
Street Cast . Maddie James, Ashley Arico, Erin Schumaker, Heather Jones, Danielle Black, Caroline Collins, Nicky Jackson, Amelie Alkan.

Location at hamansutra studio, New York 2010

© 100% hamansutra

ITUNES . The Egyptian Lover

CAZAL 951 . MEMORY OF CARI ZALLONI

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CAZAL 951 . IN MEMORY OF CARI ZALLONI . 5TH REMEMBRANCE YEAR

In 2013 a presentation with eyewear designers was planned in New York and because I was working with Cazal as creative partner and in Special Marketing and Sales at the time, I was asked to redesign the Cazal 951. I had always wanted to continue updating the design of the Cazal 951 – it’s so much more than eyewear, and I’m familiar in depth with all of the details and all the sources of inspiration that Cari Zalloni had drawn on. When I presented my designs and ideas to the then owner of Cazal in Passau, Germany, he had to laugh when he saw one of my ideas; he recalled Cari Zalloni coming up with exactly the same idea in the 80s and putting it on hold because it was too difficult to realize. He might also have been persuaded to leave it be, under the “no such thing as can’t” philosophy that rules among designers. And now it’s official: Cari, this one’s for you, 32 years on. This is your design, updated by me and implemented as a simulation. Rest in Paradise good old friend. (*1937-2012)

*This shoot was made with love and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CAZAL 951 . IN MEMORY OF CARI ZALLONI . 5TH REMEMBRANCE YEAR

In 2013 a presentation with eyewear designers was planned in New York and because I was working with Cazal as creative partner and in Special Marketing and Sales at the time, I was asked to redesign the Cazal 951. I had always wanted to continue updating the design of the Cazal 951 – it’s so much more than eyewear, and I’m familiar in depth with all of the details and all the sources of inspiration that Cari Zalloni had drawn on. When I presented my designs and ideas to the then owner of Cazal in Passau, Germany, he had to laugh when he saw one of my ideas; he recalled Cari Zalloni coming up with exactly the same idea in the 80s and putting it on hold because it was too difficult to realize. He might also have been persuaded to leave it be, under the “no such thing as can’t” philosophy that rules among designers. And now it’s official: Cari, this one’s for you, 32 years on. This is your design, updated by me and implemented as a simulation. Rest in Paradise good old friend. (*1937-2012)

*This shoot was made with love and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

HOMAGE TO CARI ZALLONI . NYC

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TEXT

New York November 21st, 2010
Pablo’s Birthday Gallery was pleased to present the New York debut of hamansutra’s CAZAL Sunglasses Project.

Foreword by Cari Zalloni
(Austria, Kleinstuebing, Tuesday October 26 2010)
The project “Homage to Cari Zalloni” arose from hamansutra’s passion for CAZAL products, which he collects. In the late eighties Cari Zalloni (head designer of CAZAL) created two sunglasses styles that changed the hiphop community. Denis Pernath and hamansutra present Cazal portraits and collages. London, 2003.

LINK
vimeo.com/17459381

MUSIC
Harlem Nights

NO SUPPORT

MEMORY OF CARI ZALLONI . BORN 1937 DIED 2012 . REST IN LOVE PEACE AND SOUL

CAZAL . eyewear . face . a design symbiosis
Friend, Partner, Mentor, Visionary and Idol. “The world was not ready for the mind of Cari Zalloni”. As a community of Cazal collectors and wearers, we spent years contacting the CAZAL company, trying to get them to issue your Vintage series – a pioneering idea in the late 1990s. We were laughed at, ignored, not taken seriously, while your eyewear landed with the wrong people – the wrong models, the wrong tasteless ad agencies…

Quote from Cari Zalloni’s Foreword
“hiding eyes behind dark glasses is a way of saying “look at me,” expressing the precise opposite of the action, and successful sun eyewear has a function which extends far beyond mere eye protection. for me, the eyewear market in the USA is and always has been my special market.”

As the saying goes, the prophet is without honor in his own country. Wake up, Germany! I’m happy that I could add some honor by staging a homage to you in New York City, with a foreword written by you that I waited years to get. Not an easy undertaking, but a very valuable one. We miss you, dear Cari. We had such plans. But we’ll continue to honor your work.

Cari Zalloni was an eyewear designer of outstanding reputation. His Cazal sunglasses – a name derived by combining the first syllables of his first and last names – are characterized by aggressive styling, unique detailing and unparalleled craftsmanship and express his uncompromising design attitude.

He says, “A designer eyewear line that pleases everyone is unlikely to inspire. Good design must be thought-provoking.”

Cazal eyewear
Today the eyewear and sun eyewear designed by Cari Zalloni is a success story spanning 40 years and acclaimed all over the world Cazal eyewear is associated with old school hiphop, graffiti, breakdance, DJs, record collectors and a host of other personalities like EGYPTIAN LOVER, MICHAEL JACKSON, RUN DMC, MELANIE GRIFFITH, RODNEY O & JOE COOLEY, ELVIS PRESLEY, BARRY NEWMAN, STEVIE WONDER, FAT BOYS, MIKE TYSON, GWEN STEFANI and JAY Z.

New York November 21st, 2010
Pablo’s Birthday Gallery was pleased to present the New York debut of hamansutra’s CAZAL Sunglasses Project.

Foreword by Cari Zalloni
(Austria, Kleinstuebing, Tuesday October 26 2010)
The project “Homage to Cari Zalloni” arose from hamansutra’s passion for CAZAL products, which he collects. In the late eighties Cari Zalloni (head designer of CAZAL) created two sunglasses styles that changed the hiphop community. Denis Pernath and hamansutra present Cazal portraits and collages. London, 2003.

LINK
vimeo.com/17459381

MUSIC
Harlem Nights

NO SUPPORT

MEMORY OF CARI ZALLONI . BORN 1937 DIED 2012 . REST IN LOVE PEACE AND SOUL

CAZAL . eyewear . face . a design symbiosis
Friend, Partner, Mentor, Visionary and Idol. “The world was not ready for the mind of Cari Zalloni”. As a community of Cazal collectors and wearers, we spent years contacting the CAZAL company, trying to get them to issue your Vintage series – a pioneering idea in the late 1990s. We were laughed at, ignored, not taken seriously, while your eyewear landed with the wrong people – the wrong models, the wrong tasteless ad agencies…

Quote from Cari Zalloni’s Foreword
“hiding eyes behind dark glasses is a way of saying “look at me,” expressing the precise opposite of the action, and successful sun eyewear has a function which extends far beyond mere eye protection. for me, the eyewear market in the USA is and always has been my special market.”

As the saying goes, the prophet is without honor in his own country. Wake up, Germany! I’m happy that I could add some honor by staging a homage to you in New York City, with a foreword written by you that I waited years to get. Not an easy undertaking, but a very valuable one. We miss you, dear Cari. We had such plans. But we’ll continue to honor your work.

Cari Zalloni was an eyewear designer of outstanding reputation. His Cazal sunglasses – a name derived by combining the first syllables of his first and last names – are characterized by aggressive styling, unique detailing and unparalleled craftsmanship and express his uncompromising design attitude.

He says, “A designer eyewear line that pleases everyone is unlikely to inspire. Good design must be thought-provoking.”

Cazal eyewear
Today the eyewear and sun eyewear designed by Cari Zalloni is a success story spanning 40 years and acclaimed all over the world Cazal eyewear is associated with old school hiphop, graffiti, breakdance, DJs, record collectors and a host of other personalities like EGYPTIAN LOVER, MICHAEL JACKSON, RUN DMC, MELANIE GRIFFITH, RODNEY O & JOE COOLEY, ELVIS PRESLEY, BARRY NEWMAN, STEVIE WONDER, FAT BOYS, MIKE TYSON, GWEN STEFANI and JAY Z.

CASH CLIP CAP . No risk nothing new

TEXT

You buy jewelry with money – and I turn money into jewelry.

Interesting encounters in NYC when I took to the streets with my wad of notes on my cap. Some people laughed out loud, some people on Broadway asked if they could take my picture, some just took the picture without asking. The paparazzi effect! And the hard side of street life in the US – all the homeless and crashed-and-burned veterans out begging. I presented money as jewelry, an odd concept for these fragile existences. “Spare change, homie? God bless, but hold on!?! You have some money on your cap!” Look at all the people loaded with silver jewelry, antlers, headphones, all that stuff. Incredible how people run around with blinkers and my idea is suddenly regarded as unusual, weird or strange. NYC is conservative too.

No risk, nothing new. May I introduce: Cash Clip for caps.

© 2017 HAMANSUTRA, LLC
NEW YORK . MUNICH

You buy jewelry with money – and I turn money into jewelry.

Interesting encounters in NYC when I took to the streets with my wad of notes on my cap. Some people laughed out loud, some people on Broadway asked if they could take my picture, some just took the picture without asking. The paparazzi effect! And the hard side of street life in the US – all the homeless and crashed-and-burned veterans out begging. I presented money as jewelry, an odd concept for these fragile existences. “Spare change, homie? God bless, but hold on!?! You have some money on your cap!” Look at all the people loaded with silver jewelry, antlers, headphones, all that stuff. Incredible how people run around with blinkers and my idea is suddenly regarded as unusual, weird or strange. NYC is conservative too.

No risk, nothing new. May I introduce: Cash Clip for caps.

© 2017 HAMANSUTRA, LLC
NEW YORK . MUNICH

HAMANSUTRA PENHOLDER CAP

TEXT

Let me introduce my latest accessory.

Join the idea of wearing a cap with a penholder! I’m always travelling and noting ideas, so it’s great to have a pen handy at all times. Take note – as long as you keep hacking away at your smartphones, nothing will come of it. Keep romance alive and start writing your name in graffiti on the wall.

Let me introduce my latest accessory.

Join the idea of wearing a cap with a penholder! I’m always travelling and noting ideas, so it’s great to have a pen handy at all times. Take note – as long as you keep hacking away at your smartphones, nothing will come of it. Keep romance alive and start writing your name in graffiti on the wall.

BREAD AND BUTTER BERLIN

TEXT

March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director

By QUYNH TRAN

BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.

March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director

By QUYNH TRAN

BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.

Portrait videographed

TEXT

What is time?
1000 years are a single day.

Portrait of Fashion Designer hamansutra

hamansutra is taken in for questioning and his evidence is taken down, videographed in a video conference. Exploring the truth and exploring decisions about visions of the future. How can we speak so lightly of the future? Under the original Persian calendar we operate in a different age. We discuss what life will be like in thousand years.

Welcome to 7112!

LINK
vimeo.com/48855566

What is time?
1000 years are a single day.

Portrait of Fashion Designer hamansutra

hamansutra is taken in for questioning and his evidence is taken down, videographed in a video conference. Exploring the truth and exploring decisions about visions of the future. How can we speak so lightly of the future? Under the original Persian calendar we operate in a different age. We discuss what life will be like in thousand years.

Welcome to 7112!

LINK
vimeo.com/48855566

ART DESIGN MAGAZINE

TEXT

Asian Leading Design Magazine

Xie xie!

Asian Leading Design Magazine

Xie xie!

SUPERPAPER . INTERVIEW

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TEXT PDF

Super Paper, the newspaper that focuses on life in all its aspects.
Print edition published monthly in Greater Munich.

LINK
superpaper

by Agnes Bachmaier

 

Super Paper, the newspaper that focuses on life in all its aspects.
Print edition published monthly in Greater Munich.

LINK
superpaper

by Agnes Bachmaier

 

MADAME MAGAZINE

TEXT

Rubric – We Love
Madame Magazine has created the world’s 2nd smallest hamansutra feature ever – but then Munich is a village, what else did you expect? Dankeschön!

Two in one
The power of transformation:
Iranian designer Haman Alimardani has designed a reversible denim collection featuring exclusive buttons (which work like cufflinks) from Italian furnishing manufacturer Poltrona Frau. Just take them out, reverse the jeans or jacket and replace them for cool style in
ultra-painstaking bespoke craftsmanship. By hamansutra, from 320 EUR

LINK
MADAME

Rubric – We Love
Madame Magazine has created the world’s 2nd smallest hamansutra feature ever – but then Munich is a village, what else did you expect? Dankeschön!

Two in one
The power of transformation:
Iranian designer Haman Alimardani has designed a reversible denim collection featuring exclusive buttons (which work like cufflinks) from Italian furnishing manufacturer Poltrona Frau. Just take them out, reverse the jeans or jacket and replace them for cool style in
ultra-painstaking bespoke craftsmanship. By hamansutra, from 320 EUR

LINK
MADAME

DENIM BY HAMANSUTRA . LOOKBOOK

TEXT

Because perfection is protection.
created with love from New York City and handmade in Italy and Munich

A 32-page Denim by hamansutra fashion lookbook. The book has been published in a limited edition of only 500.

Enquiries
Place your order by sending us a email.

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

CREDIT
Photography
Detlef Schneider

Because perfection is protection.
created with love from New York City and handmade in Italy and Munich

A 32-page Denim by hamansutra fashion lookbook. The book has been published in a limited edition of only 500.

Enquiries
Place your order by sending us a email.

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

CREDIT
Photography
Detlef Schneider

The Creatives of the World

TEXT

hamansutra’s private life is featured in “The Creatives of the World“. To date no publication has featured hamansutra’s personal drawings, living space and bedroom. Now this insight into his personal life is premiered together with other artists from all over the world. 

STORY by Moritz Lorenz
9 months around the world, countries including Germany, India, Nepal, Singapore, Australia, New Zealand, Argentina, Peru, Colombia, with the aim of interviewing a creative person in each country.

“A high ceiling and a huge book shelf to my left, mirroring Haman’s life – from childhood toys on the top right to spray cans on the top left and further down to Persian history books, a coffee-table book on “The fifth element”, Björk, Jean Remy von Matt and Holger Jung, the purple USELESS magazine, Banksy. Inspirational materials sorted chronologically from the past until today. Wow”

The 65-page softback book is published as print on demand only.
Printed in Germany

SIZE
24 x 28 CM
9.4 x 11 INCHES

€ 48.00

hamansutra’s private life is featured in “The Creatives of the World“. To date no publication has featured hamansutra’s personal drawings, living space and bedroom. Now this insight into his personal life is premiered together with other artists from all over the world. 

STORY by Moritz Lorenz
9 months around the world, countries including Germany, India, Nepal, Singapore, Australia, New Zealand, Argentina, Peru, Colombia, with the aim of interviewing a creative person in each country.

“A high ceiling and a huge book shelf to my left, mirroring Haman’s life – from childhood toys on the top right to spray cans on the top left and further down to Persian history books, a coffee-table book on “The fifth element”, Björk, Jean Remy von Matt and Holger Jung, the purple USELESS magazine, Banksy. Inspirational materials sorted chronologically from the past until today. Wow”

The 65-page softback book is published as print on demand only.
Printed in Germany

SIZE
24 x 28 CM
9.4 x 11 INCHES

€ 48.00

MCAD CREATIVE SCHOOL . LECTURE

TEXT PDF

On March 24th 2014, I was holding a lecture on my work.
“schwäche, was soll das sein?”

MCAD Creative School
Richard-Strauss-Strasse 26
81677 Munich

PDF LINK
openhouse hamansutra

On March 24th 2014, I was holding a lecture on my work.
“schwäche, was soll das sein?”

MCAD Creative School
Richard-Strauss-Strasse 26
81677 Munich

PDF LINK
openhouse hamansutra

COCOON MAGAZINE . INTERVIEW

TEXT

25 things you should know about hamansutra. He is featured and interviewed in Cocoon Magazine Germany.

Q & A
what gift would you like to present to whom?
A menswear collection to Helmut Lang.

the most intoxicating fragrance?
A woman’s body.

what do you see when you look in the mirror?
A chameleon changing its colors.

Cocoon Magazine is nominated for the LEAD Award (Hamburg) in the category Best Magazine.

25 things you should know about hamansutra. He is featured and interviewed in Cocoon Magazine Germany.

Q & A
what gift would you like to present to whom?
A menswear collection to Helmut Lang.

the most intoxicating fragrance?
A woman’s body.

what do you see when you look in the mirror?
A chameleon changing its colors.

Cocoon Magazine is nominated for the LEAD Award (Hamburg) in the category Best Magazine.

STYLE.DE AND VOGUE

TEXT

“Leather Shoes from New York”
hamansutra presents CMYK, a shoe collection with a simplicity that’s timeless, yet cutting-edge contemporary.

CREDIT
Editor . Julia Zierer
Photography . Andrew Williams

“Leather Shoes from New York”
hamansutra presents CMYK, a shoe collection with a simplicity that’s timeless, yet cutting-edge contemporary.

CREDIT
Editor . Julia Zierer
Photography . Andrew Williams

NEW YORK TIMES . FASHION AND STYLE

TEXT

“Stepping to the Beat”
The CMYK shoe by New York-based fashion label, hamansutra, has mini-jacks for laces.

LINK
runway.blogs.nytimes.com

It was serendipitous that a headphone cable fell on top of Haman Alimardani’s shoes while he was D.J.-ing one evening. The accident lent itself to his artful design: the CMYK shoe by the New York-based fashion label, hamansutra. The shoes feature stereo mini-jacks for laces.

A fresh take on the nerd-chic trend, the CMYK shoe boasts cowskin leather and a thin, comfortable sole.

Their aesthetic will likely find fans in the trend-conscious crowd, but Mr. Alimardani insists the shoes have lasting appeal. “The construction makes it timeless,” he said. “The leather is so soft it feels like a second skin. It’s important to me that the shoe follows the foot’s organic shape.”
Being organic (not in the eco-friendly sense) is a major part of Mr. Alimardani’s creative process. He conceptualized the shoes so each detail represents one of his most treasured art forms. The flexible structure is a nod to traditional dance shoes. The microphone jacks are an ode to his work as an internationally acclaimed D.J. And the name speaks to his love of graphic design. CYMK is the color model used in printing in which all colors are described as a mixture of these four: cyan (blue), magenta (red), yellow and key (black). Naturally, the unisex shoe is available in each.

Mr. Alimardani imagines the shoe as a “communication-based fusion of fashion and sound.” What genre of music, then, do the shoes remind him of? “Soul music,” he said. “Marvin Gaye. Timeless but at the same time, creative.”

That should give hipsters something to listen to as they step out in these innovative flats.

CMYK shoe by hamansutra, $350, at cmyk.hamansutra.com.

CREDIT
EDITOR . Jessica C. Andrews
PHOTOGRAPHY . Andrew Williams

“Stepping to the Beat”
The CMYK shoe by New York-based fashion label, hamansutra, has mini-jacks for laces.

LINK
runway.blogs.nytimes.com

It was serendipitous that a headphone cable fell on top of Haman Alimardani’s shoes while he was D.J.-ing one evening. The accident lent itself to his artful design: the CMYK shoe by the New York-based fashion label, hamansutra. The shoes feature stereo mini-jacks for laces.

A fresh take on the nerd-chic trend, the CMYK shoe boasts cowskin leather and a thin, comfortable sole.

Their aesthetic will likely find fans in the trend-conscious crowd, but Mr. Alimardani insists the shoes have lasting appeal. “The construction makes it timeless,” he said. “The leather is so soft it feels like a second skin. It’s important to me that the shoe follows the foot’s organic shape.”
Being organic (not in the eco-friendly sense) is a major part of Mr. Alimardani’s creative process. He conceptualized the shoes so each detail represents one of his most treasured art forms. The flexible structure is a nod to traditional dance shoes. The microphone jacks are an ode to his work as an internationally acclaimed D.J. And the name speaks to his love of graphic design. CYMK is the color model used in printing in which all colors are described as a mixture of these four: cyan (blue), magenta (red), yellow and key (black). Naturally, the unisex shoe is available in each.

Mr. Alimardani imagines the shoe as a “communication-based fusion of fashion and sound.” What genre of music, then, do the shoes remind him of? “Soul music,” he said. “Marvin Gaye. Timeless but at the same time, creative.”

That should give hipsters something to listen to as they step out in these innovative flats.

CMYK shoe by hamansutra, $350, at cmyk.hamansutra.com.

CREDIT
EDITOR . Jessica C. Andrews
PHOTOGRAPHY . Andrew Williams

HENRIK VIBSKOV BOUTIQUE NEW YORK

TEXT

Old and bold classmates meet up. Henrik Vibskov and hamansutra studied at the same elite fashion school in London – Central St. Martins. At a get-together in Vibskov’s New York boutique hamansutra is welcomed with open arms.

Distribution
Henrik vibskov boutique
456 Broome Street
New York, NY 10013

henrikvibskov.com

Old and bold classmates meet up. Henrik Vibskov and hamansutra studied at the same elite fashion school in London – Central St. Martins. At a get-together in Vibskov’s New York boutique hamansutra is welcomed with open arms.

Distribution
Henrik vibskov boutique
456 Broome Street
New York, NY 10013

henrikvibskov.com

HAMANSUTRA IN SZ MAGAZINE

TEXT

Sueddeutsche Zeitung Magazine has created the world’s smallest hamansutra feature ever – but then Munich is a village, what else did you expect?
Dankeschoen.

LINK
sz-magazin.sueddeutsche.de

Sueddeutsche Zeitung Magazine has created the world’s smallest hamansutra feature ever – but then Munich is a village, what else did you expect?
Dankeschoen.

LINK
sz-magazin.sueddeutsche.de

A TRIBUTE TO KRAFTWERK

TEXT

“A Tribute to Kraftwerk – Suits by hamansutra”
We are proud to present the 2012 launch of our menswear line “suits by hamansutra“ with visible silver magnet button. The suits by hamansutra are “A Tribute to Kraftwerk”

Created and manufactured with love in New York City.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his suits.

Delivery
Pre-order 2-3 weeks
hamansutra creations are personally tailored. For this reason, please allow a minimum of two weeks for production and delivery.

The pioneering electronic music band KRAFTWERK
kraftwerk.com

Release Date
April 10th, 2012

Many memories. Another world. Another time.
Over the last quarter-century they’ve worked at the famous Kling Klang Studio in various ways – sometimes by daylight, sometimes by night. From composition and design to absolute silence, they’ve always kept the golden thread firmly in their hands. “The Man Machine” aka Ralf Huetter, Karl Bartos, Wolfgang Fluer and Florian Schneider.

“A Tribute to Kraftwerk – Suits by hamansutra”
We are proud to present the 2012 launch of our menswear line “suits by hamansutra“ with visible silver magnet button. The suits by hamansutra are “A Tribute to Kraftwerk”

Created and manufactured with love in New York City.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his suits.

Delivery
Pre-order 2-3 weeks
hamansutra creations are personally tailored. For this reason, please allow a minimum of two weeks for production and delivery.

The pioneering electronic music band KRAFTWERK
kraftwerk.com

Release Date
April 10th, 2012

Many memories. Another world. Another time.
Over the last quarter-century they’ve worked at the famous Kling Klang Studio in various ways – sometimes by daylight, sometimes by night. From composition and design to absolute silence, they’ve always kept the golden thread firmly in their hands. “The Man Machine” aka Ralf Huetter, Karl Bartos, Wolfgang Fluer and Florian Schneider.

HAMANSUTRA IN FIAT MAGAZINE

TEXT

>> Released

«The more you travel, the smaller the world». Haman Alimardani is, the prototype of a cosmopolitan – of Persian origin, living in New York, having studied in London and spending his youth in Munich., Chinese Television has invited him to show how to design and produce, the «fastest jacket in the world», in Munich he has recently launched, his shoe CMYK- by Hamansutra,
«Created with love from New York, City, manufactured in Brazil».

What else did you expect?

>> Released

«The more you travel, the smaller the world». Haman Alimardani is, the prototype of a cosmopolitan – of Persian origin, living in New York, having studied in London and spending his youth in Munich., Chinese Television has invited him to show how to design and produce, the «fastest jacket in the world», in Munich he has recently launched, his shoe CMYK- by Hamansutra,
«Created with love from New York, City, manufactured in Brazil».

What else did you expect?

JULIA STEGNER WEARS HAMANSUTRA

NOT A TOY

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TEXT

Text by Pictoplasma

“The Iranian artist, designer and DJ Haman Alimardani (b.1977) is the creative force behind the hamansutra fashion label. After graduating from Central Saint Martins, London, he worked in the theatre costume industry, and now sees the world as a stage for which he can provide the backdrop. For his participation in the Mobile Sessions project, he combines spandex body suits with surreal props to shape his vision of a futuristic body in metamorphosis.”

In july 2011 an article on hamansutra is published in (NOT A TOY), a collection of essays on radical character design in fashion and costume, edited by Vassilis Zidianakis of the Athens cultural organization ATOPOS. Essays by Ted Polhemus, Ginger Gregg Duggan, Judith Hoos Fox.

ABOUT
The volume is the world’s first comprehensive investigation into the growing influence of today’s character culture on contemporary fashion and costume design. It highlights an international scene of established designers such as Maison Martin Margiela, Gareth Pugh, Commes de Garcons.

the first fashion book dedicated to radical character design titled “Not A Toy”.

LINK
pictoplasma.com

DETAILS
350 pages, 18,4 × 22,3 cm / 7.24 × 8.78 in
hardcover, fully coloured
isbn 978-3-942245-02-9
49,50 EUR / 39.50 GBP / 60.00 USD

Berlin, Germany

Text by Pictoplasma

“The Iranian artist, designer and DJ Haman Alimardani (b.1977) is the creative force behind the hamansutra fashion label. After graduating from Central Saint Martins, London, he worked in the theatre costume industry, and now sees the world as a stage for which he can provide the backdrop. For his participation in the Mobile Sessions project, he combines spandex body suits with surreal props to shape his vision of a futuristic body in metamorphosis.”

In july 2011 an article on hamansutra is published in (NOT A TOY), a collection of essays on radical character design in fashion and costume, edited by Vassilis Zidianakis of the Athens cultural organization ATOPOS. Essays by Ted Polhemus, Ginger Gregg Duggan, Judith Hoos Fox.

ABOUT
The volume is the world’s first comprehensive investigation into the growing influence of today’s character culture on contemporary fashion and costume design. It highlights an international scene of established designers such as Maison Martin Margiela, Gareth Pugh, Commes de Garcons.

the first fashion book dedicated to radical character design titled “Not A Toy”.

LINK
pictoplasma.com

DETAILS
350 pages, 18,4 × 22,3 cm / 7.24 × 8.78 in
hardcover, fully coloured
isbn 978-3-942245-02-9
49,50 EUR / 39.50 GBP / 60.00 USD

Berlin, Germany

CMYK BY HAMANSUTRA . LOOKBOOK

TEXT

a 32-page cmyk by hamansutra fashion lookbook.
The book (21 x 29,7cm / 11.7 x 17 inch) has been published in a limited edition of only 500. To date the book is available in selected art and design bookstores. If you require any further information or assistance, please contact us.

a 32-page cmyk by hamansutra fashion lookbook.
The book (21 x 29,7cm / 11.7 x 17 inch) has been published in a limited edition of only 500. To date the book is available in selected art and design bookstores. If you require any further information or assistance, please contact us.

GLAMOUR

TEXT

„Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes“ sagt der Designer Haman Alimardani über seine erste Schuhserie für sein Label hamansutra. Der Name CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle anderen Farben mischen lassen. In diesen Farben, sowie in klassischem weiß (die Farbe des Papiers), sind die hochwertigen und zeitlosen Schuhe aus Kalbsleder zu haben. Das Besondere sind die Schnürsenkel: an den Enden befinden sich Mini-Klinkenstecker, die eigentlich als Steckverbindungen von Musikgeräten dienen. Die männlichen und weiblichen Enden können ineinander gesteckt werden. Eine schöne Verbindung!

LINK
glamour.de

TEXT
Nina Meixner

„Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes“ sagt der Designer Haman Alimardani über seine erste Schuhserie für sein Label hamansutra. Der Name CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle anderen Farben mischen lassen. In diesen Farben, sowie in klassischem weiß (die Farbe des Papiers), sind die hochwertigen und zeitlosen Schuhe aus Kalbsleder zu haben. Das Besondere sind die Schnürsenkel: an den Enden befinden sich Mini-Klinkenstecker, die eigentlich als Steckverbindungen von Musikgeräten dienen. Die männlichen und weiblichen Enden können ineinander gesteckt werden. Eine schöne Verbindung!

LINK
glamour.de

TEXT
Nina Meixner

VIRGIN BY HAMANSUTRA

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Virgin – untouched clothing by hamansutra
Virgin. The first shirt waiting to be deflowered by its owner. It has been cunningly designed without a neck hole to put you in control of every cut. Don’t be shy. Get out your scissors and get to work.

Pattern
The shirt has only two seams and two darts. It is designed to feel like a second skin.

Men’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Women’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Colour
White

Fabric
100% cotton

Care instructions
Washable at 95 C . Can be bleached . Tumble dry at level 1 . Warm, not hot iron . Do not dry clean

LINK
virgin.hamansutra.com

COLOPHON
Fashion · hamansutra
Creative Director · Corinna Falusi
Art Director · Maite Albuquerque
Copywriter · Justin Via
Photographer · Charles Williamson
Make-Up · Joel Angel
Models · Marie LeClair · Alex Lugosi · Julia Johnson · Erin Gross · Lenka Dayrit · Samuel Sorrels
IT · Mr Y
English translation . Alison Moffat

Virgin – untouched clothing by hamansutra
Virgin. The first shirt waiting to be deflowered by its owner. It has been cunningly designed without a neck hole to put you in control of every cut. Don’t be shy. Get out your scissors and get to work.

Pattern
The shirt has only two seams and two darts. It is designed to feel like a second skin.

Men’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Women’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Colour
White

Fabric
100% cotton

Care instructions
Washable at 95 C . Can be bleached . Tumble dry at level 1 . Warm, not hot iron . Do not dry clean

LINK
virgin.hamansutra.com

COLOPHON
Fashion · hamansutra
Creative Director · Corinna Falusi
Art Director · Maite Albuquerque
Copywriter · Justin Via
Photographer · Charles Williamson
Make-Up · Joel Angel
Models · Marie LeClair · Alex Lugosi · Julia Johnson · Erin Gross · Lenka Dayrit · Samuel Sorrels
IT · Mr Y
English translation . Alison Moffat

CAZAL LOOKBOOK . LIMITED EDITION

TEXT

A 24-page hamansutra Cazal Lookbook, self-published and distributed with letterpress printed covers.

The book was published in a limited edition of only 100. Lookbooks numbered and signed by hamansutra. To date the book is available exclusively here.

If you are a store owner and would like to carry hamansutra books and news please contact us.

A 24-page hamansutra Cazal Lookbook, self-published and distributed with letterpress printed covers.

The book was published in a limited edition of only 100. Lookbooks numbered and signed by hamansutra. To date the book is available exclusively here.

If you are a store owner and would like to carry hamansutra books and news please contact us.

ARTIFICIAL SKIN COLLECTION 2060

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BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

ARTIFICIAL SKIN 2060 . LOOKBOOK

TEXT

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

ARTIFICIAL SKIN COLLECTION 2060

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

ARTIFICIAL SKIN COLLECTION 2060

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

YES I WILL . ILLUSTRATED . 515 X 35 MM

TEXT

A twelve-page illustrated focusing on the route down the aisle. Over 5000 illustrated Published in Munich and currently available in New York.

The illustrated YES I WILL, including instructions on taking correct measurements, can be ordered from us. My award-winning graphic designer performed the task with bravour and passion.

Sign up for our exclusive emails with more info and special invitations.

Interviewed for Code Magazine Amsterdam, 2008
Printed in Germany

A twelve-page illustrated focusing on the route down the aisle. Over 5000 illustrated Published in Munich and currently available in New York.

The illustrated YES I WILL, including instructions on taking correct measurements, can be ordered from us. My award-winning graphic designer performed the task with bravour and passion.

Sign up for our exclusive emails with more info and special invitations.

Interviewed for Code Magazine Amsterdam, 2008
Printed in Germany

OVERALL UNIFORMS

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An overall is something inseparable, as the name implies – the upper and lower body are welded together. There’s nothing that feels more human.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his costumes.

Created with love in New York City – manufactured in Germany.

An overall is something inseparable, as the name implies – the upper and lower body are welded together. There’s nothing that feels more human.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his costumes.

Created with love in New York City – manufactured in Germany.

LOOKBOOK 213 X 110 MM

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“a 20-page hamansutra Fashion Card Book”

The book has been published in a limited edition of only 500, To date the book was available in selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York.

2005

sold out

“a 20-page hamansutra Fashion Card Book”

The book has been published in a limited edition of only 500, To date the book was available in selected art and design bookstores in London, Shanghai, Hong Kong, Munich and New York.

2005

sold out

Contemporary Graphic Design

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Contemporary Graphic Design by Taschen Books: Packing a powerful visual punch:

This compendium showcases the extraordinary cutting-edge work of 100 of the world’s important designers, (hamansutra included) will be inscened by Charlotte & Peter Fiell.
The list of entries includes: Jonathan Barnbrook, The Designers Republic, FUEL, De-Construct, Hideki Inaba, Kessels Kramer, Scott King, ME Company, M/M (Paris), Stefan Sagmeister, and Martin Woodtli.

Taschen Book ask for: Did I want to become a designer?
My primary school report for 1983 said “Keen on drawing.” My goal was always artistic freedom. Tolerance for the art, but strictness with its realization and completion. Do what you want, but do it properly. I transform my ideas into 3D objects, graphics, whatever. I don’t look to ready-made graphics for inspiration – usually too derivative. Like perfectly dressed people. No inspiration – because they’re slaves to the media. Taste is linked to knowledge. How can you have taste if you’ve never tasted? Design is emotion – proof that you live and breathe your design. I love the physical craft of creating. Taking a mistake, a chance element – a coffee stain, a dead fly – and weaving it into the design. Creators should take their experiments more seriously. Everything starts with a prototype. Now the baby has to learn to walk – and never stop learning.

Contemporary Graphic Design by Taschen Books: Packing a powerful visual punch:

This compendium showcases the extraordinary cutting-edge work of 100 of the world’s important designers, (hamansutra included) will be inscened by Charlotte & Peter Fiell.
The list of entries includes: Jonathan Barnbrook, The Designers Republic, FUEL, De-Construct, Hideki Inaba, Kessels Kramer, Scott King, ME Company, M/M (Paris), Stefan Sagmeister, and Martin Woodtli.

Taschen Book ask for: Did I want to become a designer?
My primary school report for 1983 said “Keen on drawing.” My goal was always artistic freedom. Tolerance for the art, but strictness with its realization and completion. Do what you want, but do it properly. I transform my ideas into 3D objects, graphics, whatever. I don’t look to ready-made graphics for inspiration – usually too derivative. Like perfectly dressed people. No inspiration – because they’re slaves to the media. Taste is linked to knowledge. How can you have taste if you’ve never tasted? Design is emotion – proof that you live and breathe your design. I love the physical craft of creating. Taking a mistake, a chance element – a coffee stain, a dead fly – and weaving it into the design. Creators should take their experiments more seriously. Everything starts with a prototype. Now the baby has to learn to walk – and never stop learning.

SONIQUE . COSTUME DESIGN

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Costume design for a video by singer Sonique, in cooperation with Design Liga Munich “Another World”, Cosmo Records Munich got awarded twice. The IF communication design award 2005 – GOLD and the animago award 2005 – SILVER.

Costume design for a video by singer Sonique, in cooperation with Design Liga Munich “Another World”, Cosmo Records Munich got awarded twice. The IF communication design award 2005 – GOLD and the animago award 2005 – SILVER.

SATURN STAFF UNIFORMS

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It’s time to give you a preview.

It’s a truism that opinions differ – but it’s always fun when the patient tells the doctor what to do.

I was one of the originators and creators working on “Germany’s most successful advertising campaign” (according to Der Spiegel), Jung von Matt Hamburg’s “Geiz ist Geil” (Cheap is Cool) campaign for media giant Saturn in 2002-2011, and contributed the Blu figure.

In 2015, now in the role of freelance creative director for Saturn, I was asked to design new staff uniforms; the commission came from an agency which was involved with a design team with lots of energy (but zero experience). The plan was to gradually produce the new uniforms – a total of 335,000 altogether – over the coming years and build up a new image step by step. Eventually, after blood, sweat, tears, screams, head-tossing and a sacking, the design team was knocked into shape to complete the project and the result finally complied with the agency’s many, many changes and demands, with the help of my input of endless patience, guidance, assertiveness and straight talking in all directions (and a little help from a lawyer – hey, not every demand is justified…).

You can see the results in a Saturn near you in the coming years. Just to warn you in advance: it was all about a blue shirt.

LINK
saturn.de

It’s time to give you a preview.

It’s a truism that opinions differ – but it’s always fun when the patient tells the doctor what to do.

I was one of the originators and creators working on “Germany’s most successful advertising campaign” (according to Der Spiegel), Jung von Matt Hamburg’s “Geiz ist Geil” (Cheap is Cool) campaign for media giant Saturn in 2002-2011, and contributed the Blu figure.

In 2015, now in the role of freelance creative director for Saturn, I was asked to design new staff uniforms; the commission came from an agency which was involved with a design team with lots of energy (but zero experience). The plan was to gradually produce the new uniforms – a total of 335,000 altogether – over the coming years and build up a new image step by step. Eventually, after blood, sweat, tears, screams, head-tossing and a sacking, the design team was knocked into shape to complete the project and the result finally complied with the agency’s many, many changes and demands, with the help of my input of endless patience, guidance, assertiveness and straight talking in all directions (and a little help from a lawyer – hey, not every demand is justified…).

You can see the results in a Saturn near you in the coming years. Just to warn you in advance: it was all about a blue shirt.

LINK
saturn.de

SATURN . COSTUME DESIGN

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May I present Blu, one of the most famous TV characters in Europe. Costume design for “Geiz ist Geil” campaign of the German HIFI Company “Saturn” involving 3 different TV commercials, in cooperation with Jung von Matt Hamburg 2003/04.

“Germany’s most successful advertising campaign” (according to Der Spiegel)

LINK
saturn.de

May I present Blu, one of the most famous TV characters in Europe. Costume design for “Geiz ist Geil” campaign of the German HIFI Company “Saturn” involving 3 different TV commercials, in cooperation with Jung von Matt Hamburg 2003/04.

“Germany’s most successful advertising campaign” (according to Der Spiegel)

LINK
saturn.de

POSTER 594 X 841 MM

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594 x 841mm fold-out poster of hamansutra’s designs printed in CMYK.

[ Title ] Illustration “Fish Dress”, 2001 [ 1 – 5 ] Denis Pernath featuring hamansutra. Photographer: Denis Pernath, 2002. The phenomenon of graffiti can be divided into categories such as fan graffiti, scratch graffiti, prison graffiti, serial graffiti and many more. These techniques are used for fashion, portraits and graphic images. Illustrations can therefore be classified as a fourth basic form of graffiti [ 6 – 14 ] Costume designer & assistant at the Bavarian State Opera, Munich, Germany. “Recycling” of classic opera costumes, utilising my own fashion design production and styling. Photographer: Denis Pernath. Make-up: Deycke Heidorn [ 15 – 17 ] Figures [ 18 – 20 ] Vacuum masks, 1996 [ 21 – 26 ] Central St. Martin’s College, Major Project Womenswear. Photographer: Martin Slivka. Make-up: Natsumi Akatsuka, London 2001 [ 27 ] Cyborg [ 28 – 34 ] “Recycling” of classic opera costumes, utilising my own fashion design production and styling [ 35 – 40 ] Nike SCORPION Victory Monument. The world’s largest victory monument, located on Ernst-Reuter-Platz in Berlin, displaying the winners’ portraits on 3300 square meters of vertical surface. Team Posters 2002. A set of promotional posters depicting the winning teams from local tournaments in 9 cities across Germany. CI by Wieden Kennendy, Amsterdam, in co-operation with Less Rain, Berlin. Artwork by Ronzo and hamansutra, 2002 [ 41 ] Calligraphy [ 42 – 44 ] Design concept for costume figures [ 45 ] Central St. Martin’s College, Major Project Menswear, London 2001 [ 46 ] Crocodile sketch [ 47 ] Crocodile backpack [ 48 ] Crocodile backpack, front. Photographer: Martin Slivka, London 1999 [ 49 ] Crocodile skin transformations on human body [ 50 ] Label vest. Photographer: Martin Slivka, London 2001 [ 51 ] 3D Character, animated by Paul Sheppard, 1999 [ 52 – 53 ] Figure and shoe [ 54 ] Men’s shoe “Suratti” [ 55 – 56 ] Human transformations, 1996 [ 57 – 59 ] Costume designer at the London International Film School, 2002 [ 60 ] Vacuum glasses campaign, 1997 [ 61 ] Figure illustration [ 62 ] Design concept for a car: The car consists of two spheres. The outside sphere rotates, and the inside sphere is static for the passengers. Similarly, rotation around a single axis would be possible, e.g. an army tank. Munich 1997 [ 63 ] Sketchbook image, 1998 [ 64 ] Chesterfield sketchbook cover, 2001 [ 65 ] Male figure, 1999 [ 66 ] Robot doll illustrations [ 67 ] Accessories for men [ 68 ] Sketchbook CI [ 69 ] Parker [ 70 – 71 ] European chador-style [ 72 ] hamansutra Sticky Hero, 1996 [ 73 ] Illustration “Fish Dress”, side, 2001 [ 74 – 76 ] Cartoon Network Channel, “Flash for Cash” animation competition, 2001 [ 78 – 80 ] Kickz suit for the German basketball team, Photographer: Denis Pernath, 2003 [ 81 ] Styling for the opera [ 82 ] Hero “The Accessory Man”, 2001 [ 83 ] Boot illustration, 1996 [ 84 ] hamansutra Sticky Hero, 1995 [ 85 ] Sketchbook image [ 86 – 88 ] The Focus Concentrator [ 99 ] Collection illustration, 2004 [ 90 – 91 ] Central St. Martin’s College, Experiments, 2001 [ 92 ] Calligraphy [ 93 ] Figure constructions [ 94 – 98 ] Accessories, 1997 -1998 [ 99 ] Design concept for a Hoverboard, 1997 [ 100 ] Font in 3D [ 101 ] Rubber vest – back detail [ 102 ] hamansutra Sticky Heroes, London 2002

594 x 841mm fold-out poster of hamansutra’s designs printed in CMYK.

[ Title ] Illustration “Fish Dress”, 2001 [ 1 – 5 ] Denis Pernath featuring hamansutra. Photographer: Denis Pernath, 2002. The phenomenon of graffiti can be divided into categories such as fan graffiti, scratch graffiti, prison graffiti, serial graffiti and many more. These techniques are used for fashion, portraits and graphic images. Illustrations can therefore be classified as a fourth basic form of graffiti [ 6 – 14 ] Costume designer & assistant at the Bavarian State Opera, Munich, Germany. “Recycling” of classic opera costumes, utilising my own fashion design production and styling. Photographer: Denis Pernath. Make-up: Deycke Heidorn [ 15 – 17 ] Figures [ 18 – 20 ] Vacuum masks, 1996 [ 21 – 26 ] Central St. Martin’s College, Major Project Womenswear. Photographer: Martin Slivka. Make-up: Natsumi Akatsuka, London 2001 [ 27 ] Cyborg [ 28 – 34 ] “Recycling” of classic opera costumes, utilising my own fashion design production and styling [ 35 – 40 ] Nike SCORPION Victory Monument. The world’s largest victory monument, located on Ernst-Reuter-Platz in Berlin, displaying the winners’ portraits on 3300 square meters of vertical surface. Team Posters 2002. A set of promotional posters depicting the winning teams from local tournaments in 9 cities across Germany. CI by Wieden Kennendy, Amsterdam, in co-operation with Less Rain, Berlin. Artwork by Ronzo and hamansutra, 2002 [ 41 ] Calligraphy [ 42 – 44 ] Design concept for costume figures [ 45 ] Central St. Martin’s College, Major Project Menswear, London 2001 [ 46 ] Crocodile sketch [ 47 ] Crocodile backpack [ 48 ] Crocodile backpack, front. Photographer: Martin Slivka, London 1999 [ 49 ] Crocodile skin transformations on human body [ 50 ] Label vest. Photographer: Martin Slivka, London 2001 [ 51 ] 3D Character, animated by Paul Sheppard, 1999 [ 52 – 53 ] Figure and shoe [ 54 ] Men’s shoe “Suratti” [ 55 – 56 ] Human transformations, 1996 [ 57 – 59 ] Costume designer at the London International Film School, 2002 [ 60 ] Vacuum glasses campaign, 1997 [ 61 ] Figure illustration [ 62 ] Design concept for a car: The car consists of two spheres. The outside sphere rotates, and the inside sphere is static for the passengers. Similarly, rotation around a single axis would be possible, e.g. an army tank. Munich 1997 [ 63 ] Sketchbook image, 1998 [ 64 ] Chesterfield sketchbook cover, 2001 [ 65 ] Male figure, 1999 [ 66 ] Robot doll illustrations [ 67 ] Accessories for men [ 68 ] Sketchbook CI [ 69 ] Parker [ 70 – 71 ] European chador-style [ 72 ] hamansutra Sticky Hero, 1996 [ 73 ] Illustration “Fish Dress”, side, 2001 [ 74 – 76 ] Cartoon Network Channel, “Flash for Cash” animation competition, 2001 [ 78 – 80 ] Kickz suit for the German basketball team, Photographer: Denis Pernath, 2003 [ 81 ] Styling for the opera [ 82 ] Hero “The Accessory Man”, 2001 [ 83 ] Boot illustration, 1996 [ 84 ] hamansutra Sticky Hero, 1995 [ 85 ] Sketchbook image [ 86 – 88 ] The Focus Concentrator [ 99 ] Collection illustration, 2004 [ 90 – 91 ] Central St. Martin’s College, Experiments, 2001 [ 92 ] Calligraphy [ 93 ] Figure constructions [ 94 – 98 ] Accessories, 1997 -1998 [ 99 ] Design concept for a Hoverboard, 1997 [ 100 ] Font in 3D [ 101 ] Rubber vest – back detail [ 102 ] hamansutra Sticky Heroes, London 2002