CMYK BY HAMANSUTRA . SHOES

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CMYK Shoe by hamansutra
The hamansutra think tank now expands with the launch of hamansutra high top shoes

Mit der Einführung einer High-Top-Schuhlinie baut hamansutras mobile Denkzelle ihre Kernkompetenzen noch weiter aus

hamansutraのコレクションにハイトップ・シューズが新たに加わった。

Form
The shoe, a unisex design, has an aesthetic form reminiscent of classical ballet and dance shoes. It is made from quality cowskin leather, with featherlight heel and toe caps that fit closely to the foot like rugged tailor-made socks. The broad lacing and thin sole provide the flexibility and freedom required for acting and dance, yet the special material of the sole ensures that the shoe is suitable for all terrains and provides sufficient protection to prevent foot deformation in everyday wear.

Form
Der Schuh, für Mann und Frau gleichermaßen konzipiert, erinnert in seiner Formalästhetik an klassische Ballett- und Tanzschuhe. Er besteht aus hochwertig verarbeitetem Rindsleder. Seine Hinter- und Vorderkappen sind federleicht und schmiegen sich um den Fuß wie eine robuste, maßangefertigte Socke. Die Breite Schnürung und die dünne Sohle gewährleisten die für Schauspiel und Tanz erforderliche Flexibilität und Torsionsfreiheit. Das spezielle Material des Unterbaus, macht den Schuh jedoch für jeden Grund geeignet
und sorgt für genügend Schutz, um den Fuß im Alltag vor Deformierung zu schützen.

フォルム
ユニセックスでデザインされた靴は、クラシックのバレエシューズやダンスシューズを思わせる形。クオリティの高い牛皮と、羽のように軽いヒール、テーラーメイドの靴下のように足にぴたりとフィットするつま革で構成される。幅の広い靴紐と薄いソールが、芝居やダンスに必要な柔軟性とゆとりを可能にしているが、ソールに使われる特別な素材によって、場所や地形を選ばずに、日々、変形から足を守る。

Name
The name indicates a nod to the roots of fashion designer Haman Alimardani, who began his promising career in the field of graphic design. CMYK stands for the four basic colors of Cyan, Magenta, Yellow and Key (black), used in printing as the basis of all colors. The shoe will be produced in these four shades plus white – as the basic color of paper. „My shoes are to the world as paint is to a picture. I view myself not only as their designer, but also as the creator of a body which constantly rearranges itself from dancing atoms.“

Name
Wie die Form zeugt auch der Name der Kollektion von den Wurzeln des Modemachers Haman Alimardani, der – wie bereits erwähnt – seine vielversprechende Laufbahn als Designer im Bereich Graphik begann. CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle Farben mischen lassen. In genau diesen vier Farben sowie in Weiß – als Grundfarbe des Papiers – wird der Schuh erscheinen. „Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes. Ich
sehe mich nicht nur als Ihr Designer, sondern auch als Schöpfer eines sich aus tanzenden Atomen arrangierenden Körpers.“

名前
グラフィック・デザインの分野でキャリアをスタートしたハーマン・アリマルダニのルーツからきている。CMYK はシアン、マゼンタ、イエロー、キイ(ブラック)という、印刷に使われる4つのベーシックカラーを表す。CMYKの靴は4色プラス白の色で展開される。「僕の靴は、絵画における絵の具のような存在。自分のことはデザイナーとしても、体内で動き続けるアトムによって変わり続ける肉体のクリエーターとしても考えているんだ」

Shoe
Ultra-supple, comfortable sock-like shoe, based on traditional dancers‘ shoes. Available in all colors, suitable as a leisure shoe and for going out.

Schuh
Äußerst weicher, bequemer Schuh, angelehnt an traditionelle Tänzerschuhe. In allen Farben erhältlich, sowohl als Freizeit- als auch als Ausgehschuh geeignet.


伝統的なダンサー用靴をベースにした、超しなやか、靴下のように快適な靴。5色展開があり、休日用としても、夜の外出用としても最適。

Photography
写真
Mierswa Kluska
ミエルスバ&クルスカ

CMYK Shoe by hamansutra
The hamansutra think tank now expands with the launch of hamansutra high top shoes

Mit der Einführung einer High-Top-Schuhlinie baut hamansutras mobile Denkzelle ihre Kernkompetenzen noch weiter aus

hamansutraのコレクションにハイトップ・シューズが新たに加わった。

Form
The shoe, a unisex design, has an aesthetic form reminiscent of classical ballet and dance shoes. It is made from quality cowskin leather, with featherlight heel and toe caps that fit closely to the foot like rugged tailor-made socks. The broad lacing and thin sole provide the flexibility and freedom required for acting and dance, yet the special material of the sole ensures that the shoe is suitable for all terrains and provides sufficient protection to prevent foot deformation in everyday wear.

Form
Der Schuh, für Mann und Frau gleichermaßen konzipiert, erinnert in seiner Formalästhetik an klassische Ballett- und Tanzschuhe. Er besteht aus hochwertig verarbeitetem Rindsleder. Seine Hinter- und Vorderkappen sind federleicht und schmiegen sich um den Fuß wie eine robuste, maßangefertigte Socke. Die Breite Schnürung und die dünne Sohle gewährleisten die für Schauspiel und Tanz erforderliche Flexibilität und Torsionsfreiheit. Das spezielle Material des Unterbaus, macht den Schuh jedoch für jeden Grund geeignet
und sorgt für genügend Schutz, um den Fuß im Alltag vor Deformierung zu schützen.

フォルム
ユニセックスでデザインされた靴は、クラシックのバレエシューズやダンスシューズを思わせる形。クオリティの高い牛皮と、羽のように軽いヒール、テーラーメイドの靴下のように足にぴたりとフィットするつま革で構成される。幅の広い靴紐と薄いソールが、芝居やダンスに必要な柔軟性とゆとりを可能にしているが、ソールに使われる特別な素材によって、場所や地形を選ばずに、日々、変形から足を守る。

Name
The name indicates a nod to the roots of fashion designer Haman Alimardani, who began his promising career in the field of graphic design. CMYK stands for the four basic colors of Cyan, Magenta, Yellow and Key (black), used in printing as the basis of all colors. The shoe will be produced in these four shades plus white – as the basic color of paper. „My shoes are to the world as paint is to a picture. I view myself not only as their designer, but also as the creator of a body which constantly rearranges itself from dancing atoms.“

Name
Wie die Form zeugt auch der Name der Kollektion von den Wurzeln des Modemachers Haman Alimardani, der – wie bereits erwähnt – seine vielversprechende Laufbahn als Designer im Bereich Graphik begann. CMYK steht für die vier Grundfarben Cyan, Magenta, Gelb und Schwarz, aus denen sich in der Drucktechnik alle Farben mischen lassen. In genau diesen vier Farben sowie in Weiß – als Grundfarbe des Papiers – wird der Schuh erscheinen. „Meine Schuhe verhalten sich zur Welt wie die Farbpigmente eines Bildes. Ich
sehe mich nicht nur als Ihr Designer, sondern auch als Schöpfer eines sich aus tanzenden Atomen arrangierenden Körpers.“

名前
グラフィック・デザインの分野でキャリアをスタートしたハーマン・アリマルダニのルーツからきている。CMYK はシアン、マゼンタ、イエロー、キイ(ブラック)という、印刷に使われる4つのベーシックカラーを表す。CMYKの靴は4色プラス白の色で展開される。「僕の靴は、絵画における絵の具のような存在。自分のことはデザイナーとしても、体内で動き続けるアトムによって変わり続ける肉体のクリエーターとしても考えているんだ」

Shoe
Ultra-supple, comfortable sock-like shoe, based on traditional dancers‘ shoes. Available in all colors, suitable as a leisure shoe and for going out.

Schuh
Äußerst weicher, bequemer Schuh, angelehnt an traditionelle Tänzerschuhe. In allen Farben erhältlich, sowohl als Freizeit- als auch als Ausgehschuh geeignet.


伝統的なダンサー用靴をベースにした、超しなやか、靴下のように快適な靴。5色展開があり、休日用としても、夜の外出用としても最適。

Photography
写真
Mierswa Kluska
ミエルスバ&クルスカ

CMYK BY HAMANSUTRA 2ND EDITION

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LOVELETTER

the hamansutra think tank now expands with the launch of hamansutra high top shoes, designed to be independent of fashion seasons. They are timeless. creator haman alimardani is a fashion designer, graphic artist and dj. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. the CMYK is a go-anywhere shoe that takes you from dance studio or stage to club and city. hamansutra’s message is „My shoes are to the world as paint is to a picture.“

created with love from new york city, manufactured in brazil.
© 100% hamansutra

ラブレター

hamansutraのコレクションに、流行に左右されない、タイムレスなデザインのハイトップ・シューズが新たに加わった。
クリエイターであるハマーン・アリマルダニは、ファッション・デザイナー、グラフィック・アーティスト、DJの3つの顔をもつ。
今回発表された高級レザーのユニセックス・シューズは、バレエシューズやダンスシューズに着想を得た、靴下のように柔軟にフィットする、しなやかで履き心地の良いデザインだ。クラシカルでありながら、普段使いもできるラフさも兼ね備えたシューズに仕上がった。
CMYKは、ダンススタジオからナイトクラブ、街まで、場所を選ばない。「僕が作る靴は、世界というキャンバスに色を与える絵の具のようなもの」だとhamansutraは語る。

デザインはニューヨークで愛をこめて。生産はブラジルで。
© 100% hamansutra

Photography
写真
Andrew Williams
アンドリュー・ウィリアムズ

LOVELETTER

the hamansutra think tank now expands with the launch of hamansutra high top shoes, designed to be independent of fashion seasons. They are timeless. creator haman alimardani is a fashion designer, graphic artist and dj. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. the CMYK is a go-anywhere shoe that takes you from dance studio or stage to club and city. hamansutra’s message is „My shoes are to the world as paint is to a picture.“

created with love from new york city, manufactured in brazil.
© 100% hamansutra

ラブレター

hamansutraのコレクションに、流行に左右されない、タイムレスなデザインのハイトップ・シューズが新たに加わった。
クリエイターであるハマーン・アリマルダニは、ファッション・デザイナー、グラフィック・アーティスト、DJの3つの顔をもつ。
今回発表された高級レザーのユニセックス・シューズは、バレエシューズやダンスシューズに着想を得た、靴下のように柔軟にフィットする、しなやかで履き心地の良いデザインだ。クラシカルでありながら、普段使いもできるラフさも兼ね備えたシューズに仕上がった。
CMYKは、ダンススタジオからナイトクラブ、街まで、場所を選ばない。「僕が作る靴は、世界というキャンバスに色を与える絵の具のようなもの」だとhamansutraは語る。

デザインはニューヨークで愛をこめて。生産はブラジルで。
© 100% hamansutra

Photography
写真
Andrew Williams
アンドリュー・ウィリアムズ

FORM MAGAZINE 260 . INTERVIEW

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Also new at BBB is its creative director, Haman Alimardani, founder of the fashion label Hamansutra (↗ form 254, p. 44), who during a two-month stint as part of the BBB team completely revamped its visual identity. We talked to him about the fair, his work and the new concept.

What did your work as the BBB’s creative director actually entail?
First, it was about a new campaign and the marketing needed to get the company back on its feet and restore its self-confidence. Because the BBB suffered such serious setbacks last year, it was good to be able to work with a new team whose members were all highly motivated. There was no room for the sceptics and waverers who used to be there. The creative director is the one with the most responsibility after the owner, so I could have a hand in a lot of other things as well. The most important thing was to win other people’s confidence so that they let you get on with your job.

Have you ever been an exhibitor at BBB yourself?
I had a definite acceptance for my first Hamansutra stand in January 2015 but then BBB became insolvent. I and many others had invested a deal of energy and funds but if you work on timeless products, the cancellation was not so bad. The new BBB is taking place as a start-up from 7 to 9 July 2015 and I am planning on being there with a stand, come what may. Although as an emotional designer and artist, one is often knocked by the large fairs – be it positively or negatively – it is important to be there. Because if you are not at the fair as a visitor or a brand, then you simply don’t exist.

How did the collaboration come about?
After BBB dismissed the previous creative director, a good old friend of mine, Alexander Kernlinger, phoned me. He has been working in the fashion business and for BBB for over 10 years. His call sounded like one you make when a criminal has broken into the house and you immediately call the police: “Can you come to Berlin quickly and design a campaign? It’s got to be crazy and futuristic!” I would have hung up but I wanted to know more immediately and wanted to discuss my fee.

What is different to previous fairs?
The forthcoming BBB is certain to be more personal than previous fairs and none of the brands can decide who their stand will be next to. It will be a playground where new and old generations will meet and get to know one another in a different way. There are lots of talented designers, however, many are going under because the fashion industry is so tough. This has to be changed. Hardworking people also deserve to have a stand. You mustn’t forget that the new BBB is still growing like a living organism and only works if all the brands pull together and purchase stands. This time, entry is free. Before, it cost a legendary 500 euros and the first million was soon made. The prices per square metre are also much better value in July 2015.

What concept did you follow?
That’s easy, because actually there is none – except a very distinctive corporate identity that we hope will inspire others. I insist on my creative licence as an artist in every project. My personal goal has always been to combine tolerance with rigorous organisation and serious action. Only then can new works come about. It is up to the brands to invent the kind of concept they would like the fair to have. In April we had a workshop at Tempelhof in Berlin with all our existing and new customers. The brands realised that they were going to be intellectually challenged. There are always some who are so blinkered that they simply cannot handle the freedom that the absence of a concept offers. They want someone else to jump first and only then will they follow. It really is priceless.

What is the BBB’s new identity intended to communicate?
Bread and Butter Berlin is back! Before the new identity was fi nished, I ran it through the “classic cleaning lady test”. I pasted a sketch of the campaign alongside lots of other campaigns on the street and discovered that the only thing that sticks when you walk past is a big fat “B” – a big fat “B” that is much stronger in terms of attention than any word starting on the letter “B”. There are lots of self-pitying tales of how its insolvency tore the company apart. What I did was to rationalise all those emotive stories and turn them into a poster – an extravagant A0 screen print made with love in Berlin.

 
You come from both worlds, graphic design and fashion design. What influence does this have on your work?
I have always worked eclectically and have taught myself a lot of things. This influence was perfect for this job: graphics for fashion design. I have created a fresh look for a fair at which the most renowned fashion brands are presented, above all, in the area of denim. Because graphic realisation is so very important for products, I have been able to get even more involved. Making a slight exaggeration: the product does 10 per cent of the work and the marketing 90 per cent. And the same is true for my Hamansutra label.

Also new at BBB is its creative director, Haman Alimardani, founder of the fashion label Hamansutra (↗ form 254, p. 44), who during a two-month stint as part of the BBB team completely revamped its visual identity. We talked to him about the fair, his work and the new concept.

What did your work as the BBB’s creative director actually entail?
First, it was about a new campaign and the marketing needed to get the company back on its feet and restore its self-confidence. Because the BBB suffered such serious setbacks last year, it was good to be able to work with a new team whose members were all highly motivated. There was no room for the sceptics and waverers who used to be there. The creative director is the one with the most responsibility after the owner, so I could have a hand in a lot of other things as well. The most important thing was to win other people’s confidence so that they let you get on with your job.

Have you ever been an exhibitor at BBB yourself?
I had a definite acceptance for my first Hamansutra stand in January 2015 but then BBB became insolvent. I and many others had invested a deal of energy and funds but if you work on timeless products, the cancellation was not so bad. The new BBB is taking place as a start-up from 7 to 9 July 2015 and I am planning on being there with a stand, come what may. Although as an emotional designer and artist, one is often knocked by the large fairs – be it positively or negatively – it is important to be there. Because if you are not at the fair as a visitor or a brand, then you simply don’t exist.

How did the collaboration come about?
After BBB dismissed the previous creative director, a good old friend of mine, Alexander Kernlinger, phoned me. He has been working in the fashion business and for BBB for over 10 years. His call sounded like one you make when a criminal has broken into the house and you immediately call the police: “Can you come to Berlin quickly and design a campaign? It’s got to be crazy and futuristic!” I would have hung up but I wanted to know more immediately and wanted to discuss my fee.

What is different to previous fairs?
The forthcoming BBB is certain to be more personal than previous fairs and none of the brands can decide who their stand will be next to. It will be a playground where new and old generations will meet and get to know one another in a different way. There are lots of talented designers, however, many are going under because the fashion industry is so tough. This has to be changed. Hardworking people also deserve to have a stand. You mustn’t forget that the new BBB is still growing like a living organism and only works if all the brands pull together and purchase stands. This time, entry is free. Before, it cost a legendary 500 euros and the first million was soon made. The prices per square metre are also much better value in July 2015.

What concept did you follow?
That’s easy, because actually there is none – except a very distinctive corporate identity that we hope will inspire others. I insist on my creative licence as an artist in every project. My personal goal has always been to combine tolerance with rigorous organisation and serious action. Only then can new works come about. It is up to the brands to invent the kind of concept they would like the fair to have. In April we had a workshop at Tempelhof in Berlin with all our existing and new customers. The brands realised that they were going to be intellectually challenged. There are always some who are so blinkered that they simply cannot handle the freedom that the absence of a concept offers. They want someone else to jump first and only then will they follow. It really is priceless.

What is the BBB’s new identity intended to communicate?
Bread and Butter Berlin is back! Before the new identity was fi nished, I ran it through the “classic cleaning lady test”. I pasted a sketch of the campaign alongside lots of other campaigns on the street and discovered that the only thing that sticks when you walk past is a big fat “B” – a big fat “B” that is much stronger in terms of attention than any word starting on the letter “B”. There are lots of self-pitying tales of how its insolvency tore the company apart. What I did was to rationalise all those emotive stories and turn them into a poster – an extravagant A0 screen print made with love in Berlin.

 
You come from both worlds, graphic design and fashion design. What influence does this have on your work?
I have always worked eclectically and have taught myself a lot of things. This influence was perfect for this job: graphics for fashion design. I have created a fresh look for a fair at which the most renowned fashion brands are presented, above all, in the area of denim. Because graphic realisation is so very important for products, I have been able to get even more involved. Making a slight exaggeration: the product does 10 per cent of the work and the marketing 90 per cent. And the same is true for my Hamansutra label.

FORM MAGAZINE 254 . INTERVIEW

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TEXT PDF

form 254

Like a Phantom – The Designer Haman Alimardani
Hamansutra: a name that sounds strange, yet has a familiar ring. The assonance is, of course, intentional, intended to make us think of Kamasutra, the poetry of desire. Although “sutra” is the Sanskrit word for “textbook”, the literal meaning is “thread”, making it a very apt name for a fashion label.

BUY MAGAZINE

WEB
form.de/en

form 254

Like a Phantom – The Designer Haman Alimardani
Hamansutra: a name that sounds strange, yet has a familiar ring. The assonance is, of course, intentional, intended to make us think of Kamasutra, the poetry of desire. Although “sutra” is the Sanskrit word for “textbook”, the literal meaning is “thread”, making it a very apt name for a fashion label.

BUY MAGAZINE

WEB
form.de/en

MODELISM III

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MADE WITH PANIK IN NEW YORK DIZZY

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Edwin Bethea . Erin Gross . Maddie James . James Gripper . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra

New York 2014

MADE WITH PANIK IN NEW YORK DIZZY

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Edwin Bethea . Erin Gross . Maddie James . James Gripper . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra

New York 2014

MODELISM II

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MADE WITH PANIK IN NEW YORK DIZZY

“I was sitting on the corner just a wasting my time, When I realized I was the king of the style”

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York. hamansutra reports on what he’s seen on the streets of New York, going up to people and giving them an on-the-spot cutting edge style boost.

Whatever they were wearing, styling tips like CMYK Shoes, hamansutra Denim pants and jackets and Cazal* eyewear gave them the feeling of being inside the heartbeat of the city. No more experiments, no more phases – time to be serious and get down to work.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Maddie James . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

MADE WITH PANIK IN NEW YORK DIZZY

“I was sitting on the corner just a wasting my time, When I realized I was the king of the style”

A shoot that turns the spotlight on a fashion designer and photographer on the streets of New York. hamansutra reports on what he’s seen on the streets of New York, going up to people and giving them an on-the-spot cutting edge style boost.

Whatever they were wearing, styling tips like CMYK Shoes, hamansutra Denim pants and jackets and Cazal* eyewear gave them the feeling of being inside the heartbeat of the city. No more experiments, no more phases – time to be serious and get down to work.

*This shoot was made with love using analog photography and is not sponsored, endorsed or otherwise approved by the Cazal eyewear company or his estate.

CREDITS
Photography
Andrew Williams

Fashion

CMYK Shoes by hamansutra . Denim by hamansutra . Cazal eyewear

Street Cast
Maddie James . Elijah Pryor . Mike Manolo

Ford Models

Austin Szalkowski

All reproduction in any form and to any extent requires express prior written permission.
© 100% hamansutra
New York 2013

MODELISM . MUSIC BY EGYPTIAN LOVER

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a fashion inspiration by hamansutra
A short film that turns the spotlight on a fashion designer and photographer on the streets of New York seeking models that have the extra motivation lacked by agency models. Model agencies are quick to send out setcards and websites for models that turn out to be very different – or don’t even exist.

Photographer and I will rove from downtown to Upper East Side and include you in our deepest thoughts with voiceovers and subtitles. Welcome to “Modelism”!

LINK
vimeo.com/66980362

CREDITS
Fashion Designer . hamansutra
Music . The Egyptian Lover (Greg Broussard)
Featuring . Claire Anderson
Cinematography . Atsushi Nishijima
Editor . Uli Schoen
Intro Animation . Flin
Recording Studio . Jan Krause and 58Beats
Motion Graphics Color Grading . Jacub Moravek . Studio Seidel
Translation . Alison Moffat
Street Cast . Maddie James, Ashley Arico, Erin Schumaker, Heather Jones, Danielle Black, Caroline Collins, Nicky Jackson, Amelie Alkan.

Location at hamansutra studio, New York 2010

© 100% hamansutra

ITUNES . The Egyptian Lover

a fashion inspiration by hamansutra
A short film that turns the spotlight on a fashion designer and photographer on the streets of New York seeking models that have the extra motivation lacked by agency models. Model agencies are quick to send out setcards and websites for models that turn out to be very different – or don’t even exist.

Photographer and I will rove from downtown to Upper East Side and include you in our deepest thoughts with voiceovers and subtitles. Welcome to “Modelism”!

LINK
vimeo.com/66980362

CREDITS
Fashion Designer . hamansutra
Music . The Egyptian Lover (Greg Broussard)
Featuring . Claire Anderson
Cinematography . Atsushi Nishijima
Editor . Uli Schoen
Intro Animation . Flin
Recording Studio . Jan Krause and 58Beats
Motion Graphics Color Grading . Jacub Moravek . Studio Seidel
Translation . Alison Moffat
Street Cast . Maddie James, Ashley Arico, Erin Schumaker, Heather Jones, Danielle Black, Caroline Collins, Nicky Jackson, Amelie Alkan.

Location at hamansutra studio, New York 2010

© 100% hamansutra

ITUNES . The Egyptian Lover

HOMAGE TO CARI ZALLONI . NYC

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New York November 21st, 2010
Pablo’s Birthday Gallery was pleased to present the New York debut of hamansutra’s CAZAL Sunglasses Project.

Foreword by Cari Zalloni
(Austria, Kleinstuebing, Tuesday October 26 2010)
The project “Homage to Cari Zalloni” arose from hamansutra’s passion for CAZAL products, which he collects. In the late eighties Cari Zalloni (head designer of CAZAL) created two sunglasses styles that changed the hiphop community. Denis Pernath and hamansutra present Cazal portraits and collages. London, 2003.

LINK
vimeo.com/17459381

MUSIC
Harlem Nights

NO SUPPORT

MEMORY OF CARI ZALLONI . BORN 1937 DIED 2012 . REST IN LOVE PEACE AND SOUL

CAZAL . eyewear . face . a design symbiosis
Friend, Partner, Mentor, Visionary and Idol. “The world was not ready for the mind of Cari Zalloni”. As a community of Cazal collectors and wearers, we spent years contacting the CAZAL company, trying to get them to issue your Vintage series – a pioneering idea in the late 1990s. We were laughed at, ignored, not taken seriously, while your eyewear landed with the wrong people – the wrong models, the wrong tasteless ad agencies…

Quote from Cari Zalloni’s Foreword
“hiding eyes behind dark glasses is a way of saying “look at me,” expressing the precise opposite of the action, and successful sun eyewear has a function which extends far beyond mere eye protection. for me, the eyewear market in the USA is and always has been my special market.”

As the saying goes, the prophet is without honor in his own country. Wake up, Germany! I’m happy that I could add some honor by staging a homage to you in New York City, with a foreword written by you that I waited years to get. Not an easy undertaking, but a very valuable one. We miss you, dear Cari. We had such plans. But we’ll continue to honor your work.

Cari Zalloni was an eyewear designer of outstanding reputation. His Cazal sunglasses – a name derived by combining the first syllables of his first and last names – are characterized by aggressive styling, unique detailing and unparalleled craftsmanship and express his uncompromising design attitude.

He says, “A designer eyewear line that pleases everyone is unlikely to inspire. Good design must be thought-provoking.”

Cazal eyewear
Today the eyewear and sun eyewear designed by Cari Zalloni is a success story spanning 40 years and acclaimed all over the world Cazal eyewear is associated with old school hiphop, graffiti, breakdance, DJs, record collectors and a host of other personalities like EGYPTIAN LOVER, MICHAEL JACKSON, RUN DMC, MELANIE GRIFFITH, RODNEY O & JOE COOLEY, ELVIS PRESLEY, BARRY NEWMAN, STEVIE WONDER, FAT BOYS, MIKE TYSON, GWEN STEFANI and JAY Z.

New York November 21st, 2010
Pablo’s Birthday Gallery was pleased to present the New York debut of hamansutra’s CAZAL Sunglasses Project.

Foreword by Cari Zalloni
(Austria, Kleinstuebing, Tuesday October 26 2010)
The project “Homage to Cari Zalloni” arose from hamansutra’s passion for CAZAL products, which he collects. In the late eighties Cari Zalloni (head designer of CAZAL) created two sunglasses styles that changed the hiphop community. Denis Pernath and hamansutra present Cazal portraits and collages. London, 2003.

LINK
vimeo.com/17459381

MUSIC
Harlem Nights

NO SUPPORT

MEMORY OF CARI ZALLONI . BORN 1937 DIED 2012 . REST IN LOVE PEACE AND SOUL

CAZAL . eyewear . face . a design symbiosis
Friend, Partner, Mentor, Visionary and Idol. “The world was not ready for the mind of Cari Zalloni”. As a community of Cazal collectors and wearers, we spent years contacting the CAZAL company, trying to get them to issue your Vintage series – a pioneering idea in the late 1990s. We were laughed at, ignored, not taken seriously, while your eyewear landed with the wrong people – the wrong models, the wrong tasteless ad agencies…

Quote from Cari Zalloni’s Foreword
“hiding eyes behind dark glasses is a way of saying “look at me,” expressing the precise opposite of the action, and successful sun eyewear has a function which extends far beyond mere eye protection. for me, the eyewear market in the USA is and always has been my special market.”

As the saying goes, the prophet is without honor in his own country. Wake up, Germany! I’m happy that I could add some honor by staging a homage to you in New York City, with a foreword written by you that I waited years to get. Not an easy undertaking, but a very valuable one. We miss you, dear Cari. We had such plans. But we’ll continue to honor your work.

Cari Zalloni was an eyewear designer of outstanding reputation. His Cazal sunglasses – a name derived by combining the first syllables of his first and last names – are characterized by aggressive styling, unique detailing and unparalleled craftsmanship and express his uncompromising design attitude.

He says, “A designer eyewear line that pleases everyone is unlikely to inspire. Good design must be thought-provoking.”

Cazal eyewear
Today the eyewear and sun eyewear designed by Cari Zalloni is a success story spanning 40 years and acclaimed all over the world Cazal eyewear is associated with old school hiphop, graffiti, breakdance, DJs, record collectors and a host of other personalities like EGYPTIAN LOVER, MICHAEL JACKSON, RUN DMC, MELANIE GRIFFITH, RODNEY O & JOE COOLEY, ELVIS PRESLEY, BARRY NEWMAN, STEVIE WONDER, FAT BOYS, MIKE TYSON, GWEN STEFANI and JAY Z.

BREAD AND BUTTER BERLIN

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March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director

By QUYNH TRAN

BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.

March 31, 2015
WWD
Bread & Butter names Haman Alimardani new Creative Director

By QUYNH TRAN

BERLIN — After a tumultuous year and extensive changes in its structure, Bread & Butter GmbH on Tuesday revealed the appointment of Haman Alimardani, known as Hamansutra, as creative director. Alimardani was born in Tehran in 1977 and grew up New York and Munich. He started his artistic carreer as a DJ and graffiti writer before studying graphic design in Munich and fashion design at London’s Central Saint Martins College of Art and Design. His professional experiences include an education in costume design at the Bavarian State Opera and Kostas Murkudis. Under his label Hamansutra, he has created works for Kenzo, Mey, Nike, Porsche, Microsoft, Jung von Matt and others. He has lectured at Parsons The New School of Design, the Miami Ad School in Brooklyn and at the AMD Akademie Mode Design in Munich. He was in charge of the campaign for the next edition of B&B. The new nomination comes against the backdrop of changes for the next edition of the restructured Bread & Butter planned for July 7 to 9. After filing for insolvency in December last year and a guerrilla show for the edition last January, Karl-Keinz Muller unveiled a new exhibition concept with a focus on young and innovative labels including an interdisciplinary lifestyle scope.

SHOWROOM

TEXT

by appointments only

by appointments only

CMYK BY HAMANSUTRA 1st EDITION

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hamansutra’s first shoe range CMYK launches globally in spring/summer 2011/2012. creator haman alimardani is a new york-based avantgarde fashion designer, graphic artist and internationally acclaimed dj. CMYK stands for the four basic print and graphic colors of cyan, magenta, yellow and key (black), complemented by versatile white. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. unique laces tipped with stereo mini-jacks reference hamansutra’s hallmark: a communication-based fusion of fashion and music. the CMYK is a go- anywhere shoe that takes you from dance studio or stage to club and city.

hamansutra’s message is “my shoes are to the world as paint is to a picture.”

»created with love from new york city, manufactured in brazil.«

hamansutra’s first shoe range CMYK launches globally in spring/summer 2011/2012. creator haman alimardani is a new york-based avantgarde fashion designer, graphic artist and internationally acclaimed dj. CMYK stands for the four basic print and graphic colors of cyan, magenta, yellow and key (black), complemented by versatile white. this unisex shoe in quality leather features a supple, ultra-comfortable design modeled on classical ballet and dance shoes and fitting as flexibly as a sock — yet the CMYK is also rugged enough for everyday wear. unique laces tipped with stereo mini-jacks reference hamansutra’s hallmark: a communication-based fusion of fashion and music. the CMYK is a go- anywhere shoe that takes you from dance studio or stage to club and city.

hamansutra’s message is “my shoes are to the world as paint is to a picture.”

»created with love from new york city, manufactured in brazil.«

MCAD CREATIVE SCHOOL . LECTURE

TEXT PDF

On March 24th 2014, I was holding a lecture on my work.
“schwäche, was soll das sein?”

MCAD Creative School
Richard-Strauss-Strasse 26
81677 Munich

PDF LINK
openhouse hamansutra

On March 24th 2014, I was holding a lecture on my work.
“schwäche, was soll das sein?”

MCAD Creative School
Richard-Strauss-Strasse 26
81677 Munich

PDF LINK
openhouse hamansutra

DENIM BY HAMANSUTRA

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TWO POWERS: HAMANSUTRA AND POLTRONA FRAU
hamansutra’s male / female RAW DENIM Line, incorporating the manufacturing techniques of Poltrona Frau, offers a range of reversible basic pants and jackets. Inspired by authentic vintage work clothing. Crafted from materials influenced by traditional Japanese denim quality and produced in Italy, the home of superb fabrics. Featuring exclusive Poltrona Frau buttons from the high-end Italian furniture manufacturer. Known as “Cuff Links” and originally designed for furnishings, these buttons hold the key to the hamansutra RAW DENIM Line’s reversible function – just remove, reverse, replace. hamansutra RAW DENIM is simple, rugged and handmade. A protective “armor” for the wearer’s skin that lets the wearer feel the finishing. Because perfection is protection.

created with love from New York City and handmade in Italy and Munich

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra
New York 2013

LINK
poltronafrau.com

CREDIT
Photography
Detlef Schneider

TWO POWERS: HAMANSUTRA AND POLTRONA FRAU
hamansutra’s male / female RAW DENIM Line, incorporating the manufacturing techniques of Poltrona Frau, offers a range of reversible basic pants and jackets. Inspired by authentic vintage work clothing. Crafted from materials influenced by traditional Japanese denim quality and produced in Italy, the home of superb fabrics. Featuring exclusive Poltrona Frau buttons from the high-end Italian furniture manufacturer. Known as “Cuff Links” and originally designed for furnishings, these buttons hold the key to the hamansutra RAW DENIM Line’s reversible function – just remove, reverse, replace. hamansutra RAW DENIM is simple, rugged and handmade. A protective “armor” for the wearer’s skin that lets the wearer feel the finishing. Because perfection is protection.

created with love from New York City and handmade in Italy and Munich

All reproduction in any form and to any extent requires express prior written permission.

© 100% hamansutra
New York 2013

LINK
poltronafrau.com

CREDIT
Photography
Detlef Schneider

DENIM BY HAMANSUTRA . MAKING OF

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The production of the Denim Line, featuring unique shots of hamansutra‘s styling and fashion shoot process in Studio Seidel, Munich 2013. 

Model Katrin Biller, winner of the 2012 ”Miss Munich“ with charm, charisma and perfect curves, was hamansutra’s Pure Girl like a statue. We loved working with her and edging her out of her comfort zone.

CREDITS
Photography
Studio Seidel

Louisa Models
Katrin Biller . Robert Lohmeyer

The production of the Denim Line, featuring unique shots of hamansutra‘s styling and fashion shoot process in Studio Seidel, Munich 2013. 

Model Katrin Biller, winner of the 2012 ”Miss Munich“ with charm, charisma and perfect curves, was hamansutra’s Pure Girl like a statue. We loved working with her and edging her out of her comfort zone.

CREDITS
Photography
Studio Seidel

Louisa Models
Katrin Biller . Robert Lohmeyer

MATTHEW BARNEY . DJ HAMANSUTRA

TEXT

Zur Eröffnung der Ausstellung “River of Fundament” von Matthew Barney und Jonathan Bepler findet eine Release Party statt.

Der Einladung in die Goldene Bar, die im Haus der Kunst ist, folgen geladene Gäste aus der Film, Musikbranche, Kunst sowie Wirtschaft und Medien.

DJ Hamansutra, der sein Plattenrepertoire in New York erweitert und verfeinert hat, will rock the people.

15.03.2014 / 6pm
Die Goldene Bar
Prinzregentenstraße 1
80538 München

LINKS
riveroffundament.net
Matthew Barney & Jonathan Bepler
Goldene Bar

CREDITS
Matthew Barney & Jonathan Bepler
River of Fundament, 2014
Production Still
Photo: Chris Winget
© Matthew Barney
Courtesy Gladstone Gallery,
New York and Brussels

Zur Eröffnung der Ausstellung “River of Fundament” von Matthew Barney und Jonathan Bepler findet eine Release Party statt.

Der Einladung in die Goldene Bar, die im Haus der Kunst ist, folgen geladene Gäste aus der Film, Musikbranche, Kunst sowie Wirtschaft und Medien.

DJ Hamansutra, der sein Plattenrepertoire in New York erweitert und verfeinert hat, will rock the people.

15.03.2014 / 6pm
Die Goldene Bar
Prinzregentenstraße 1
80538 München

LINKS
riveroffundament.net
Matthew Barney & Jonathan Bepler
Goldene Bar

CREDITS
Matthew Barney & Jonathan Bepler
River of Fundament, 2014
Production Still
Photo: Chris Winget
© Matthew Barney
Courtesy Gladstone Gallery,
New York and Brussels

A TRIBUTE TO KRAFTWERK

TEXT

“A Tribute to Kraftwerk – Suits by hamansutra”
We are proud to present the 2012 launch of our menswear line “suits by hamansutra“ with visible silver magnet button. The suits by hamansutra are “A Tribute to Kraftwerk”

Created and manufactured with love in New York City.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his suits.

Delivery
Pre-order 2-3 weeks
hamansutra creations are personally tailored. For this reason, please allow a minimum of two weeks for production and delivery.

The pioneering electronic music band KRAFTWERK
kraftwerk.com

Release Date
April 10th, 2012

Many memories. Another world. Another time.
Over the last quarter-century they’ve worked at the famous Kling Klang Studio in various ways – sometimes by daylight, sometimes by night. From composition and design to absolute silence, they’ve always kept the golden thread firmly in their hands. “The Man Machine” aka Ralf Huetter, Karl Bartos, Wolfgang Fluer and Florian Schneider.

“A Tribute to Kraftwerk – Suits by hamansutra”
We are proud to present the 2012 launch of our menswear line “suits by hamansutra“ with visible silver magnet button. The suits by hamansutra are “A Tribute to Kraftwerk”

Created and manufactured with love in New York City.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his suits.

Delivery
Pre-order 2-3 weeks
hamansutra creations are personally tailored. For this reason, please allow a minimum of two weeks for production and delivery.

The pioneering electronic music band KRAFTWERK
kraftwerk.com

Release Date
April 10th, 2012

Many memories. Another world. Another time.
Over the last quarter-century they’ve worked at the famous Kling Klang Studio in various ways – sometimes by daylight, sometimes by night. From composition and design to absolute silence, they’ve always kept the golden thread firmly in their hands. “The Man Machine” aka Ralf Huetter, Karl Bartos, Wolfgang Fluer and Florian Schneider.

VIRGIN BY HAMANSUTRA

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Virgin – untouched clothing by hamansutra
Virgin. The first shirt waiting to be deflowered by its owner. It has been cunningly designed without a neck hole to put you in control of every cut. Don’t be shy. Get out your scissors and get to work.

Pattern
The shirt has only two seams and two darts. It is designed to feel like a second skin.

Men’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Women’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Colour
White

Fabric
100% cotton

Care instructions
Washable at 95 C . Can be bleached . Tumble dry at level 1 . Warm, not hot iron . Do not dry clean

LINK
virgin.hamansutra.com

COLOPHON
Fashion · hamansutra
Creative Director · Corinna Falusi
Art Director · Maite Albuquerque
Copywriter · Justin Via
Photographer · Charles Williamson
Make-Up · Joel Angel
Models · Marie LeClair · Alex Lugosi · Julia Johnson · Erin Gross · Lenka Dayrit · Samuel Sorrels
IT · Mr Y
English translation . Alison Moffat

Virgin – untouched clothing by hamansutra
Virgin. The first shirt waiting to be deflowered by its owner. It has been cunningly designed without a neck hole to put you in control of every cut. Don’t be shy. Get out your scissors and get to work.

Pattern
The shirt has only two seams and two darts. It is designed to feel like a second skin.

Men’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Women’s Shirt
Soft, supple short-sleeved shirt in 100% quality soft cotton. No neck hole.

Colour
White

Fabric
100% cotton

Care instructions
Washable at 95 C . Can be bleached . Tumble dry at level 1 . Warm, not hot iron . Do not dry clean

LINK
virgin.hamansutra.com

COLOPHON
Fashion · hamansutra
Creative Director · Corinna Falusi
Art Director · Maite Albuquerque
Copywriter · Justin Via
Photographer · Charles Williamson
Make-Up · Joel Angel
Models · Marie LeClair · Alex Lugosi · Julia Johnson · Erin Gross · Lenka Dayrit · Samuel Sorrels
IT · Mr Y
English translation . Alison Moffat

ARTIFICIAL SKIN COLLECTION 2060

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BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

BUY lookbook at Printed Matter New York
195 Tenth Avenue
New York, NY 10011

LINK
printedmatter.org/catalog/27048

hamansutra presents unique custom accessories with Vertu – pioneering luxury mobile phones. Full-body overalls made from stretch and stocking fabrics symbolize an artificial second skin. The mobile phones represent the chips of the future, transplanted the skin. The idea behind the designs: today’s ultimate transparency as everything we do is observed and documented CCTV, Internet sites, Google…

Giving birth in a matter of seconds thanks to a system of zippers; disco balls modeled as gigantic nipples, a Russian woman soldier serving for Germany, a shoe with integrated compass that shows you the way as you walk it …

I want my designs to be people – not just sketches. Movies that combine fantasy with practical guidelines for creating change.

Colophon
Photography Denis Pernath
Model Katie Nescher

Copyright hamansutra New York 2010
All rights reserved

About Vertu
Vertu is a British-based manufacturer and retailer of luxury mobile phones.
The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.

OVERALL UNIFORMS

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An overall is something inseparable, as the name implies – the upper and lower body are welded together. There’s nothing that feels more human.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his costumes.

Created with love from New York City, manufactured in Germany.

CREDITS
Photography . Denis Pernath
Retouching . hamansutra atelier

An overall is something inseparable, as the name implies – the upper and lower body are welded together. There’s nothing that feels more human.

Note
hamansutra cut his teeth in military tailoring – and has the chops to incorporate these elements into his costumes.

Created with love from New York City, manufactured in Germany.

CREDITS
Photography . Denis Pernath
Retouching . hamansutra atelier

SONIQUE . COSTUME DESIGN

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Costume design for a video by singer Sonique, in cooperation with Design Liga Munich “Another World”, Cosmo Records Munich got awarded twice. The IF communication design award 2005 – GOLD and the animago award 2005 – SILVER.

Photography
Denis Pernath

Costume design for a video by singer Sonique, in cooperation with Design Liga Munich “Another World”, Cosmo Records Munich got awarded twice. The IF communication design award 2005 – GOLD and the animago award 2005 – SILVER.

Photography
Denis Pernath

SATURN . COSTUME DESIGN

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May I present Blu, one of the most famous TV characters in Europe.
Costume design for “Geiz ist Geil” campaign of the German HIFI Company “Saturn” involving 3 different TV commercials, in cooperation with Jung von Matt Hamburg 2003/04.

LINK
saturn.de

May I present Blu, one of the most famous TV characters in Europe.
Costume design for “Geiz ist Geil” campaign of the German HIFI Company “Saturn” involving 3 different TV commercials, in cooperation with Jung von Matt Hamburg 2003/04.

LINK
saturn.de