A thousand moves in the game of fashion

Where does the name Hamansutra come from?
I started as hamansutra in Munich in 1996 and finished my first fashion collection, for female bodybuilders, in London in 2004.
My brand name is a mixture of India and Persia. Haman was the prime minister of the Persian king Ahasuerus, also known as Xerxes, reigned 485-465 BC. Sutra means a joined thread and also instructions or discourse, as in the Kama Sutra (a discourse of instructions for sexual positions).
I developed my own philosophy from my passion for instructions, and the endlessly changing positions in the game of fashion.

What do I do?
Fashion with instructions: Fashion that features targeted functions, tailored for functionality without compromising on style and individuality. Fashion that draws its inspiration from sources outside fashion, returning old methods of design and production to the centre of attention. Fashion inspired by my passion for design, creativity and good ideas. Fashion that covers a carefully selected, compact range of styles – but those perfectly. Because perfection is protection.

hamansutra is featured and interviewed in CODE MAGAZINE AMSTERDAM